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Company profille


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Company profille

  1. 1. To, Ms. Danushree Dynamic Buildtech This is for discussion purpose only B2C Consultants 15/03/2010
  2. 2. <ul><li>About us </li></ul><ul><li>Our Understanding </li></ul><ul><li>Our Services </li></ul><ul><li>Why B2C Consultants? </li></ul><ul><li>Our Strengths </li></ul>Contents
  3. 3. <ul><li>B2C Consultants is a Promotional Marketing Services Company, involved in all aspects of below-the-line activities to promote and expand the reach of various brands. </li></ul>About us
  4. 4. <ul><ul><li>Promotional Marketing can be defined as a strategic and tactical planning and execution for a brand, using the full mix of business and consumer communications, designed to work in concert to influence behaviour in a way which builds sales and reinforces Brand image. </li></ul></ul><ul><ul><li>It is any marketing communication containing a reward, either economic or experiential, which motivates a specific action by the target audience during a defined time period </li></ul></ul><ul><ul><li>it provides the &quot;reason to buy now&quot; . </li></ul></ul>Our Understanding on Marketing Promotions
  5. 5. <ul><ul><li>It is a battle for the consumer's mind space </li></ul></ul><ul><ul><li>With rising competition and increasing clutter in the traditional advertising media, promotions as part of Brand’s overall marketing strategy is the best solution </li></ul></ul><ul><ul><li>“ It is all about a bid to create brand differentiation for purchase decisions” </li></ul></ul>Our Understanding on Marketing Promotions
  6. 6. <ul><ul><li>Sampling and In-Store Marketing </li></ul></ul><ul><ul><li>Point of Purchase (P-O-P) displays </li></ul></ul><ul><ul><li>Mystery shopping </li></ul></ul><ul><ul><li>Market research/Survey </li></ul></ul><ul><ul><li>Consumer Contests </li></ul></ul><ul><ul><li>Loyalty Programs </li></ul></ul><ul><ul><li>“ Promotional Marketing is not about freebies” </li></ul></ul>Our Services in Marketing Promotions
  7. 7. <ul><ul><li>Retail Merchandising:    </li></ul></ul><ul><ul><li>• Visual appeal for soft and hard merchandise </li></ul></ul><ul><ul><ul><li>• Visibility Solutions at Point of Sale (Display Solutions) </li></ul></ul></ul><ul><ul><li>Trade promotions: </li></ul></ul><ul><ul><li>  •   Dealer meets/contests & Product launch events </li></ul></ul>Our Services
  8. 8. <ul><li>With 4 years in the Industry, we have networks / channel associates across metros; </li></ul><ul><li>Established client relationships successfully serving the best-known names in the corporate world </li></ul><ul><ul><li>Hindustan Lever Ltd., </li></ul></ul><ul><ul><li>Nestle India Ltd </li></ul></ul><ul><ul><li>Wockhartd, </li></ul></ul><ul><ul><li>BD Medical </li></ul></ul><ul><ul><li>GSK & several others. </li></ul></ul>Why B2C Consultants?
  9. 9. <ul><li>Reach:      </li></ul><ul><li>Corporate Office: Mumbai </li></ul><ul><li>Network / Associates across metros </li></ul><ul><li>Database of : </li></ul><ul><ul><li>School    </li></ul></ul><ul><ul><li>College   </li></ul></ul><ul><ul><li>Parlor   </li></ul></ul><ul><ul><li>Ladies Club </li></ul></ul><ul><ul><li>Cinema hall / Multiplex  </li></ul></ul><ul><ul><li>Mall </li></ul></ul><ul><li>Domain :     </li></ul><ul><ul><li>Lifestyle   </li></ul></ul><ul><ul><li>FMCG   </li></ul></ul>Why B2C Consultants?
  10. 10. <ul><li>Specialize in programs </li></ul><ul><ul><li>done across metros in locations like multiplexes, malls, residential colonies, pubs, office complexes etc </li></ul></ul><ul><li>Giving maximum reach & focused target audience </li></ul><ul><li>Quality Manpower (intensive and extensive) </li></ul>Why B2C Consultants?
  11. 11. <ul><ul><li>Turnkey solutions including conceptualization, implementation, monitoring and post program analysis for contests   •  Ability to execute “mass contests”   •  Giving maximum reach & focused target audience   •  Handled nation-wide trade promotions for lifestyle brands </li></ul></ul>Our Strengths
  12. 12. <ul><ul><li>Sampling   •   Sampling ≠ Brand sampling; (not mere product sampling) </li></ul></ul><ul><ul><li>  •   A relationship plan for building brand experience, not mere freebies   •  Innovative, non-traditional, focused at the right time & place </li></ul></ul><ul><ul><li>Sampling Objectives   •   Trial   •  Recall   •  Induce purchase </li></ul></ul>Our Strengths
  13. 13. <ul><ul><li>Turnkey solutions...conceptualization, implementation, monitoring    • Tie up with authorities and partners   • Source and develop prizes / incentives   • Assist in briefing the Advertising & PR agencies   • Briefing the Sales force   • Developing promo, trade manuals, collaterals, games, POP   • Develop promotion/contest mechanism   • Back end for Promotions (main centre, redemption centre, help lines) </li></ul></ul><ul><ul><li>  • Promotion Logistics   • Post-analysis </li></ul></ul>Capabilities…
  14. 14. <ul><ul><li>Feel free to call us or mail us for any kind of queries B2C Consultants </li></ul></ul><ul><ul><li>F-501; Kailas Complex; </li></ul></ul><ul><ul><li>Off LBS Road, </li></ul></ul><ul><ul><li>Hiranandani – Vikhroli link Road </li></ul></ul><ul><ul><li>Vikhroli (W) – 400 079 </li></ul></ul><ul><ul><li>Mumbai. </li></ul></ul><ul><ul><li>Contact Person: Nandagopal Sankar /Narayan Shetty </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Mobile: 09821393939 /9224172282 Direct: 40110100 </li></ul></ul><ul><ul><li>Office: 64501501 </li></ul></ul><ul><ul><li>Tele-fax: 022 25182599 </li></ul></ul><ul><ul><li> </li></ul></ul>Thank you…