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1. Marketing: Brand, Networking and Sponsorship
by BAMM! STUDIO
U30659 Practice Management and Professionalism in Architecture
Darren Hopkins, Hanna Furey, Ahmad AB Gafa, Naimi Faris, Felicia Tiong ,
Lee Chaer Shean (Chloe) and Peh Ker Neng (Ken)

2. Marketing: Brand

6. Marketing: Networking

7. Network Marketing BusinessModel
A business model that relies on person-to-person salesby independent representatives.A network marketing business can
be a single-tier program, whereby you sell the products or multi-tier where you recruit salespeople.
Lead Generation
Locating new customers
and clients
Recruiting
Adding customers and
business partners to your
network
Building and Management
Methods for training, motivating, and
managing yourrecruits
Marketing: Networking
It typically involves using three basic types of systematic strategies to make money:

8. How Network MarketingWorks?
There are many types of network marketing, including
single-tier, two-tier, and multi-level.
Single-tier Network Marketing
- Most straightforward tieredframework
- Do not need to recruit other distributors, and all your
pay comes from directsales
Example: Pay-per-click (PPC) and pay-per-lead (PPL)
affiliate programs
Second-tier Network Marketing
- Involve some recruiting
- Get paid for direct sales (or traffic you drive to a
website) and for direct sales or referred traffic made by
affiliates or distributors you recruit to work under you
Multi-Level Network Marketing
- Distribution-based marketing network that contains
two or more tiers
- Allow you to make money five more tiers deep, so
there may be incentives for recruiting
Example: Amway

9. DISADVANTAGES
- Lacks emotionalconnection
- Decreases face-to-facecommunication skills
- Conveys inauthentic expressionof feelings
- Diminishes understanding and thoughtfulness
- Facilitates laziness
- Creates a misleadingself-image
ADVANTAGES
- Low initial investment
- No employees
- Capital for any business is a an important
consideration and respectively the budget for
marketing is decided, while here in network
marketing it has a very low start-up cost
which is comparatively nothing compared to
budgets carried out for offline marketing
strategies
- Once you attain a good number of downlinks
and members in your network and you are on a
much higher position of the hierarchy you can
even earn good remuneration by doing some
efficient work
- Flexible working hours: work according to your
comfort level and convenience
- Through network marketing you can also
reach peoples of different region, nationality
and geography.

10. Lead Generations Services : DigitalMarketing
One of the older marketing strategies for architecture firms.In
fact, many people point to this as the fastest marketing
strategy in the sector
Architecture firm create websites to advertise your
services. Usually, these sites contain forms that the
company uses to capture visitor information. If a
potential clients enters their information, it gets sent
to you, and you can treat it like a hot lead. After all, this
person has just shown an interest in your company.
Benefits of DigitalMarketing:
- Greater Visibility
- More WebsiteTraffic
- Stronger Client Relationship
- Better Branding
Source:https://academy.archistar.ai/10-marketing-strategies-for-architecture-firms
Network Marketing forArchitects

11. Marketing: Sponsorship

12. Thank you.