3. Revenue: 14.8 billion
USD (Zara)
Brand Value As of May 2015
$9.4 Billion USD (Zara)
Total control of supply
production
Clothing that is
affordable = Fast
Fashion
Do not spent heavily
on advertising
Obtaining the fabrics
after the design and
development.
4. ‘Magic mirror’, Inditex
developers are working
on self-service tills
that remove security
tags without the need
for shop assistants.
(Calderwood, 2014)
5. (n.d.). Retrieved January 26, 2016, from Worldversus.com:
http://worldversus.com/img/zara.jpg
(n.d.). Retrieved January 26, 2016, from Inditex:
http://www.inditex.com/en/brands/zara
Calderwood, I. (2014, November 2). Spains fashion giant Zara reveals what the
future of shopping has in store. Retrieved February 2, 2016, from
http://www.theolivepress.es/spain-news/2014/11/02/spains-fashion-giant-
zara-reveals-what-the-future-of-shopping-has-in-store/:
http://www.theolivepress.es/spain-news/2014/11/02/spains-fashion-giant-
zara-reveals-what-the-future-of-shopping-has-in-store/
Chaniago, A. B. (2015, June 8). Retrieved January 28, 2016, from Healyconsultants:
http://www.healyconsultants.com/blog/zero-zara-secret-fast-fashion/
Zara. (n.d.). Retrieved February 2, 2016, from Forbes:
http://www.forbes.com/companies/zara/
Mo, Z. (2015). nternationalization Process of Fast Fashion Retailers: Evidence of
H&M and Zara. nternationalization Process of Fast Fashion Retailers: Evidence of
H&M and Zara, 217-236.
Zara History. (n.d.). Retrieved February 2, 2016, from Inditex:
http://www.inditex.com/our_group/our_history
