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Z A R A
The original business idea was very simple. Link customer demand
to manufacturing, and link manufacturing to distribution. That is
the idea we still live by.
— José María Castellano Ríos, Inditex CEO
2007
Zara Home introduces Inditex’s first on-line store. Two new Spanish distribution hubs begin
operating in Meco (Madrid) and Onzonilla (León). Zara celebrates the launch in Florence (Italy) of
Zara shop number 1,000, while Bershka and Pull & Bear each pass the 500-store mark. The Group
opens establishments in four new markets: Croatia, Colombia, Guatemala and Oman.
2003
The first Zara Home outlets open, marking the launch of Inditex retailer No. 7. The Group opens
Zara’s second distribution hub, Plataforma Europa, in Zaragoza, Spain, to complement the
distribution centre in Arteixo (A Coruña, Spain). The Group celebrates its first store openings in
Slovenia, Slovakia, Russia and Malaysia.
2002
Zara breaks ground on its new distribution hub in Zaragoza, Spain. The Group opens its first outlets
in Finland, Switzerland, El Salvador, the Dominican Republic and Singapore.
The Group begins welcoming shoppers in the United States and France with stores in New York
(1989) and Paris (1990).
1985
Inditex is founded as the holding company of the group of businesses operating at the time.
1975
Zara traces its roots to this year’s opening of the first Zara store on a street in downtown A Coruña,
Spain.
1963-1974
Amancio Ortega Gaona, chairman and founder of Inditex, begins his career as a clothing
manufacturer.
Chronological development Of Z A R A
Zara Business Model
Operations
Information Technology
Conclusion
ZARA BUSINESS MODEL ;
 Speed and Decision Making
 Marketing, Merchandising and Advertisement
 Financials and Growth
Skhuaban
Line up
Speed and Decision Making
% of Sales
Benetton 3
Diesel 4
H&M 4
Gap 5.5
Macy’s 6
Zara 0.3
Advertisement Budgets of
Retailers
Marketing, Merchandising and Advertisement
X
X
Perceptual Map
Fashion Value
Price
60%
Spain
20%
Europe 20%
Asia
Manufacturing Facility
Financials and Growth
OPERATIONS ;
Ordering Fullfilment Design and Manufacturing
INFORMATION TECHNOLOGY
Approaches and Organizations
 La Coruna
 Factories
 Distribution Centers
 Stores
NECİP FAZIL KESKİNKILIÇ

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ZARA and its marketing strategy

  • 1. Z A R A The original business idea was very simple. Link customer demand to manufacturing, and link manufacturing to distribution. That is the idea we still live by. — José María Castellano Ríos, Inditex CEO
  • 2. 2007 Zara Home introduces Inditex’s first on-line store. Two new Spanish distribution hubs begin operating in Meco (Madrid) and Onzonilla (León). Zara celebrates the launch in Florence (Italy) of Zara shop number 1,000, while Bershka and Pull & Bear each pass the 500-store mark. The Group opens establishments in four new markets: Croatia, Colombia, Guatemala and Oman. 2003 The first Zara Home outlets open, marking the launch of Inditex retailer No. 7. The Group opens Zara’s second distribution hub, Plataforma Europa, in Zaragoza, Spain, to complement the distribution centre in Arteixo (A Coruña, Spain). The Group celebrates its first store openings in Slovenia, Slovakia, Russia and Malaysia. 2002 Zara breaks ground on its new distribution hub in Zaragoza, Spain. The Group opens its first outlets in Finland, Switzerland, El Salvador, the Dominican Republic and Singapore. The Group begins welcoming shoppers in the United States and France with stores in New York (1989) and Paris (1990). 1985 Inditex is founded as the holding company of the group of businesses operating at the time. 1975 Zara traces its roots to this year’s opening of the first Zara store on a street in downtown A Coruña, Spain. 1963-1974 Amancio Ortega Gaona, chairman and founder of Inditex, begins his career as a clothing manufacturer. Chronological development Of Z A R A
  • 4. ZARA BUSINESS MODEL ;  Speed and Decision Making  Marketing, Merchandising and Advertisement  Financials and Growth
  • 7. % of Sales Benetton 3 Diesel 4 H&M 4 Gap 5.5 Macy’s 6 Zara 0.3 Advertisement Budgets of Retailers Marketing, Merchandising and Advertisement
  • 11.
  • 12. OPERATIONS ; Ordering Fullfilment Design and Manufacturing
  • 13. INFORMATION TECHNOLOGY Approaches and Organizations  La Coruna  Factories  Distribution Centers  Stores