Business Model Canvas for BLOOM

1. BLOOM
Business Model Canvas
Cost Structure
Key Resources
Revenue Streams
Channels
Key Activities Value Proposition Customer SegmentsCustomer RelationshipKey Partners
• Organizing Blood Camps for Blood Banks
• Apps/Website/Hospital Kiosk Development
• Sending emails/SMS to Potential Donors
• Custom Donor profile creation
• Donor Felicitations with BLOOM Coupons
• Web contents (Articles, Image, Videos)
• Announcements/Learning bytes
• Blood Donor/Seeker query & support
• Blood Donor data analysis
• Creating a BLOOM Database of Voluntary
Blood Donors
• Family members (Seekers) find the right
Blood Donors from consolidated BLOOM
database
• Seekers request Blood units requirements &
Identify the prospective Voluntary Blood
Donors
• Pre-registration for Blood Donation via
Corporate HR and employees notification
and enrollment
• Pre-registration for Blood Donation via
Bloom App and from anywhere
• Pre-registration for Blood Donation via
Referral
• Alert prospective Blood Donors for future
Blood Donation Schedule at nearby Blood
Donation Center
• Social Campaign & Create Awareness that
Blood Donation is Healthy & Safe
• Facilitating to organize blood camps
• Premium delivery of blood units on-demand
• Premium BLOOM membership benefits with
BLOOM ID card
• Toll free waivers/discounts at
malls/restaurants/retails outlets
• BLOOM points for every purchase and
redemption of BLOOM points
• Enjoy priority medical check-ups and
diagnostics reports without prior
appointments
• Blood Quality certification tests such as NAT
• All section of society all over India
• The target initially would be Bangalore
Population (urban and Semi-urban)
• Small and mid-level Diagnostics centers inn
Bangalore at the beginning
• Extend to Pharmacies/Retailers or
Restaurants and revenue partners
• Kiosk at Hospitals/Blood Banks
• Website/Web mails
• Apps (Android, iOS)
• Google form via WhatsApp
• Blood unit delivery vehicles
• Donor Referral
• Digital Marketing
• Seminar/Workshop
• Webinar
• Social media
• Word of mouth
• IT Team to manage App Development &
Sustenance
• IT team to manage Website Development
• IT Team to maintain Servers
• Apps (Android/iOS) developer
• Team members to organize blood donation
camp
• Relationship Managers to connect to the
blood camps/hospitals
• Multichannel payment gateway service
• Sales Force Cloud Infrastructure
• Marketing & sales
• Cost of Buying Server Space
• Buying domain and its renewal
• Logo and Tagline Creation service
• Web Hosting/Web Mail
• UX Designer fee for iOS/Android
• Utilities amount (Internet/Phone)
• Cost of Organizing Blood Camps
• Cost of Laptops/Desktops
• Apps Development fee
• Sales Cloud Infrastructure fee
• Cost of content development
• Image
• Video
• Write ups
• Donor Survey & Analytics
• Customer visits
• Sales & Marketing
• Promoters and Referrals‘ fee
• Stakeholders Salary
• BLOOM Board Members Honoria
• Revenues from Pathology labs
• Online Advertisements in Apps and Website
• Diagnostics Test Support
• Customer Acquisition Fees from stores/Pahotlogy labs/Restaurants
• Online sale of Medicine via BLOOM website
• Usage Fees for Kiosks from Blood Bank
• Blood Bank/Hospitals/NGOs associated with
Blood Donation (Red Cross/Lions Club etc)
• Stores/Restaurants/RetailStores/Govt
Bodies/BBTC
• Prospective Voluntary Blood Donors
• Repeat Voluntary Donors
• Seekers (Family members of Patients)
• Volunteers for Social Cause
• Professionals engaged with Health and
wellness program
• Donors see their Blood Donation history
• Seekers see their requests
• Call center support for Blood Donors and
Seeker Support
• Chat Bots
• Pre-registration support and creating
appointments for Blood Donation