STRATEGIC MANAGEMENT : AIDA AND BLACK BOX THEORY

1. Submitted By: Vishakha Choudhary
Strategic
Management
Aida Model, Black Box Theory and Post Purchase
Decision

2. AIDA Model
The AIDA model is an advertising effect model. It describes the effect of advertising media. The
sales process should be sustainably optimized on the basis of this model. The acronym AIDA
stands for Attention, Interest, Desire (or decision), Action, and it is one of the founding
principles of most modern-day marketing and advertising.
Situation: I was just surfing through the net when I unintentionally clicked a site and end up
purchasing a pair of tresmode heels and a pair of Kraus jeans

3. Afterunderstandingthe AIDA model the followingfactcan be agreedupon:
Attention
•On myfacebookvariousoptionsof jeansstartedflashing
•I wantedtopurchase jeansand the pairhad attractive coloursandthe brandi
weartherebycateringtomy need
Interest
•My interestrose wheni noticedthe line "limitedperiodoffer40%off"
•I alsogot an email fromthe online companymyntraaftersigningupwithit
•10% extraoff onfirstpurchase
Desire
•The unique benefitof 40% discountcreatedanurgencyforme to purchase the
jeansandthe heels
•As winterwasarrivingthe likelinesstobuyincreasedevenmore
Action
•I filledthe detailsandendedupbuyingboththe products

4. Black Box Theory
When a person is given certain input or stimulus, that stimulus affects the person's actions. What
happens in the person's mind to cause that behavior has remained mostly a mystery -- hence the
name "black box." However, advances in technology and neuroscience have allowed researchers
to study the effects of specific stimulus on the human brain and map the neurological response.
The black box model identifies the stimuli responsible for buyer behavior. The buyer’s black
box, comprises two sub components - the buyer’s characteristics and the buyer decision process.

5. Post purchase decision: I am satisfied with the decision of buying a pair of jeans and heels.
• I have a positive attitude towards wearing jeans and heels as it gives me confidence
and great look
• These super-slim pants are often manifestations of my personality traits of being
trendy and having a youthful flair
Attitude
• I am well aware about the other brands like pepe jeans , levi's , jealous21 but the
fabric Kraus offers can be worn for long periods
• The heels by tresmode are very comfortable therefore i prefer it over other brands
Knowledge
• Jeans enhances my personality as it projects my height and skinny jeans are good
pick for my slender and fit body.
• Heels suit every personality type and offers great variety for everyone
Personality
• The motivation to purchase Kraus jeans is the comfort which it offers
• I wear it frequently as i use it as a college wear
• Heels are good buy as it goes with both western as well as ethnic wear
Motivation
• I am of the view that jeans should be branded as the fit it offers cannot be found in
local jeans and the same applies to heel it should be branded
• The colour dosen't fade in less time
Perception