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Going Deeper Seeing Further

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V
Vincent Luna

Short slide show about the core ideas behind ethnographic research

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Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • Understanding customers on a deeper level has become a competitive necessity
Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • We must look below the surface to find less obvious patterns to draw inspiration from
Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • Take account of the extreme cases in order to magnify details which may otherwise be overlooked
Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • Understanding the culture helps in understanding the customer
Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • Get information directly from the source; involve the consumers in the design process, listen and learn from them

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Going Deeper Seeing Further

  • 1. Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • Understanding customers on a deeper level has become a competitive necessity
  • 2. Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • We must look below the surface to find less obvious patterns to draw inspiration from
  • 3. Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • Take account of the extreme cases in order to magnify details which may otherwise be overlooked
  • 4. Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • Understanding the culture helps in understanding the customer
  • 5. Design, Business, and Innovation Vincent Luna Going Deeper, Seeing Further… • Get information directly from the source; involve the consumers in the design process, listen and learn from them