Design portfolio

Design, Business, and Innovation Vincent Luna
Design Thinking, Tim Brown
• Initial design phase involves many designers working together to
determine constraints

• Important considerations are made to the marketability of a product,
how to make it more desirable to the general public

• Most effective way to market a product is to connect with the
emotions of your customers

Design Thinking, Critical Question 1
• Why shouldn’t Business Leaders lead Brainstorming sessions?
• The Heart of Innovation
• http://www.ideachampions.com/weblogs/archives/brainstorming/

Design Thinking, Critical Question 2
• What is the difference between invention and innovation?
• The Difference Between “Invention” and “Innovation”
• http://www.huffingtonpost.com/tom-grasty/technological-inventions-and-innovation_b_1397085.html

Going Deeper, Seeing Further…
• Understanding customers on a deeper level has become a
competitive necessity

• We must look below the surface to find less obvious patterns to draw
inspiration from

• Take account of the extreme cases in order to magnify details which
may otherwise be overlooked

• Understanding the culture helps in understanding the customer

• Get information directly from the source; involve the consumers in
the design process, listen and learn from them

Ethnographic Research: Car Ride to the
Tournament
• a sedan packed to the brim with
hockey equipment/clothes for
the tournament

Ethnographic Research: Locker Room Talk
• our locker room before practice,
bags covering majority of the
floor space.

Ethnographic Research: Hotel Bonding
• team relaxing/bonding after our
game, came together to watch
the world cup of hockey

Ethnographic Research: Rolling Around
• a luggage cart was brought into
the room. We joked about
stealing it, or tucking it into bed

Ethnographic Research: Making Hockey Great
Again
• During the 2016 Debate, players
made this sign and showed it off
to multiple news sources

Ethnographic Research: Observations
• Team works together to assure
everybody makes it to games on
time
• driver always carries a knife,
used as a tool to cut tape and
works as a screwdriver. Also
serves as protection, but he just
really like knives.

• We all get ready at different
paces, certain players are more
than halfway there, while others
goof off until later. Everyone has
their own routine
• The player standing is one who
enjoys speaking loudly even
when few are listening.

• Team comfortable with each
other. Bodies strewn across the
beds and the only people
standing were a couple of
freshman.
• There’s always trash talking
between players, just a part of
the game. it’s important not to
insult the wrong person,
especially not the one who is
consistently brandishing a knife

• This is one of a few on the team
who also plays roller hockey.
roller is similar to ice, it is seen
as a joke in comparison. The
game is played with little
physical contact
• The roller hockey players were
put into the adjacent room as a
lighthearted isolation from the
rest of the team

• Team struggled in years past, but
plan to achieve the level of
greatness which Hofstra ice
hockey used to enjoy.
• Many players showed dedication
by taking shifts to hold up the
sign all day.

Ethnographic Research: Findings
• who needs a ride and who is available to provide
• we must all be ready and focused in the locker room so we can bring
that focus onto the ice
• there are many more negative comments about each other than
there are positives
• There is a clear schism between certain players based on skill level

Interviewing Humans
• Be well prepared, know your goals, know your questions

Interviewing Humans
• Make the subject feel at ease

Interviewing Humans
• Ask open questions which encourage the subject to elaborate

Interviewing Humans
• Be an active listener, stay involved without contributing too much

Interviewing Humans
• Remain aware even after the interview is over

Interview Planning
Open General
What are some broad questions you can
ask to open the conversation and warm
people up?
• What is your name?
• What is your group, how long have
you been a part of it?
• What are the responsibilities you have
at your position?
Then go deep
What are some questions that can help
you start to understand that person’s
unexpressed needs and desires
• When did Hofstra Ice Hockey stop
being great?
• How do you plan on making Hofstra
Ice Hockey great again?
• What is one thing you look forward
to?
• What is one thing you think needs
changed?
• What is your outlook for this season?

Edited Interview
Hofstra Ice Hockey - Interview of President

Interview Findings
• team has a dedicated cast of leaders working behind the scenes
• all dedicated and experienced in playing hockey, but lack proper levels
of experience in leadership/maturity.
• lucky to have high quality coaching with experience as both players
and coaches.
• Team leaders taking multiple steps to better the program/make things
grow and prosper for years
• team needs to work towards better on-ice communication
• need structured bonding system, projects which involve every
member and get us to come closer together

Peer to Peer Documentation
• Warm-ups for our first home
game

• Team huddle and chant at the
beginning of the game

• Celebration for scoring the first
goal improvement

Peer to Peer Documentation Findings
• You can see that not every
player has an official Hofstra
jersey at this time

• No set way to discuss matters in
the huddle, players just speak up
when they have something to
say

• No matter who scores we all get
excited to see the team do well

Desk Research, Business sites
• Title of Article: “Tennis: Playing it safe by keeping medicine basic”
• Need or Desire: For natural/holistic alternatives to mainstream
medicines. These would be less likely to cause false positives on
athletic drug screenings
• Source: www.reuters.com/article/us-tennis-Sharapova-medications-
idUSKCN0WC0BZ

• Title of Article: “Health group attacks Gatorade’s Michael Jordan ad”
• Need or Desire: For corporations to cease to romanticize dangerous
activities such as playing sports through illness and injury. Also to end
false advertisement/promotion of substances which are not
inherently better for the body.
• Source: www.reuters.com/article/pepsico-advertising-
idUSL1E8G8A3X20120508

• Title of Article: “Overhydration may have been factor in Mississippi
football player’s death”
• Need or Desire: For better health and nutrition education to young
athletes as well as their coaching staff.
• Source: www.reuters.com/article/us-usa-Mississippi-football-
idUSKBN0GQ21Y20140826

• Title of Article: “Teens need coordinated care for sports concussions”
• Need or Desire: better medical treatment for concussion recovery, to
address both physical and mental health in order to reduce further
brain damage
• Source: www.reuters.com/article/us-health-concussions-coordinated-
care-idUSKCN11J26B

• Title of Article: “Hazing is still common in collegiate and youth sports”
• Need or Desire: for better methods of not only preventing hazing
activities, but also implementing alternative positive team building
programs.
• Source: www.reuters.com/article/us-health-youth-
idUSKBN0U71DS20151224

Executive Summary
• A team-building system that employs advanced psychological and neurological
research on health, communication, and personalities in order to promote
improved peer-to-peer relationships will stimulate an organization’s efficacy.
• The applications include the resolution of workplace conflict caused by differences
in culture or personality types. Improved communication and interpersonal skills
make it easier to work together. Education on how health affects performance will
lead to more productivity.
• Typical users may include start-up business ventures, design teams, large-scale
corporations, or any group working towards a common goal.

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