1. Vinay Kumar Srivastava
Mobile: 9935858307
Email: vinayy.srivastavaa@gmail.com
Seeking assignments in Sales & Marketing, Business Development, Channel Management, Team
management with leading organizations
PROFESSIONAL OVERVIEW
An astute professional with more than 12 years’ experience in the areas of Business Development, Channel
Management, & Team Management. Adept at capitalising on emerging trends, addressing industry
requirements to achieve organizational objectives & profitability norms. Hands on experience in marketing
a wide range of Products and achieving business targets. Proficient in managing sales operations, building
relationships with clients & achieving desired goals. Proficient in grasping new technical concepts and
utilizing them in an effective manner. Demonstrated abilities in developing Distributor / Dealer network
infrastructures and effective Channel Management. Possess excellent communication, relationship
management & team building skills with dexterity in mentoring and managing sales teams.
CARRER HIGHLIGHTS
Since September’ 2014
EMAMI LIMITED
KEY ACCOUNT EXECUTIVE – LUCKNOW
 Professional Synopsis:
 Handling sales operations for Emami Limited with a view to achieve business (sales volume & market
share) objectives for EAST UP and to ensure top line and bottom line profitability.
 Reporting to Area Sales Manager – Emami Limited.
 Developing effective Sales plans to assure achievement of agreed-to targets, market share and profit
objectives.
 Sales / Business Development: Formulating strategies for the growth of the business. Focusing on
brand establishment, products launch and market penetration through organizing promotional /
media events.
 Gathering Market Intelligence, tracking competitors’ activities and providing valuable inputs for fine
tuning of sales & marketing strategies to Kolkata office.
 Dealer Management: Handling & coordinating with our authorized dealers/business associates. To
establish a proper distribution network.
 Coordinating with Kolkata office for Stock materials and timely supplies to depot.
 Building & maintaining relations with major corporate clients like Large Format Stores. Interfacing
with clients for suggesting the most viable product range and cultivating relations with them for
securing business. Maintaining excellent relations with clients to generate revenues for additional
business.
 Creating and sustaining an environment that fosters development opportunities & motivates high
performance resulting in improved efficiency within team.
 Handling team of 9 Merchandiser.
 Planning targets, monitoring numbers and achieving overall targets on a daily, weekly & monthly
basis of the team.
 Evaluating the performance of the team members as per company norms.
 Highlights:
 Increased Market Penetration of Navratna oil & Talcum, boroplus cream, Sanitary & Zandu products
by appointing major distributors in Uttar Pradesh.
 Appointed various A+ counters across UP a focusing on Major cities like
Lucknow,Kanpur,.Allahabad,Agra,Mathura & Varanasi.
 Effectively managed to place Emami across all MT outlets in UP EAST

2.  More than 100% achievement of targets in both “SANITARY” OIL & “ZANDU” every year.(i.e Half
yearly targets)
 Effective coordination with Kolkata to get the timely delivery of material in depot.
 Effective coordination with R&D department by providing competition details related to features &
pricing.
 Effectively planned & executed the Scheme for dealers & distributors.
 Proper execution of summer and winter offer to customers & timely execution of BTL & ATL activities.
 Handling Turnover of 20 Crores per annum.
Since March’ 2012 to August 2014
PARLE PRODUCTS PVT LIMITED
AREA SALES EXECUTIVE-KANPUR
 Professional Synopsis:
 Formulate & Implement Trade Marketing & Distribution plan of the market & channel for every brand
and category.
 Responsible for handling respective area in sales performance and activation management.
 Evaluate implementation of the plans, to ensure inputs are provided to the right markets / channels /
outlets.
 Organizing various ATL & BTL activities to enhance brand equity of different brands.
 Preparing and analyzing Business Reports, facilitating Concern People to maximize effectiveness at the
work Place.
 Responsible for implementing system and process related initiatives on ground.
 Implement activations and brand engagement planned for each account with area.
 Monitoring day to day operations such as managing reports, forwarding reports to head office.
 Responsible for channel management and distribution planning.
 Manpower Budgeting, Supervise Go down Operations, Managing Team Expenses.
 Developing and driving a Team of Area Marketers, Monitoring the Way they work, Keeping close eye
on Brand wise Distribution, Effective Coverage & Productivity.
 Preparing & maintaining MIS such as weekly reports and sales status.
SEPTEMBER’ 2009 – FEB’ 2012
FUTURE RETAIL LTD (BIG BAZAAR)
DEPARTMENT MANAGER- FOOD BAZAAR
 Professional Synopsis:
• Handling Store FMCG Food, & Personal Care
• Guiding, controlling and motivating team members to achieve the maximum productivity,
customer satisfaction & reduction in costs etc.
• Deciding the inventory levels of different products and ensured replenishments in planned
manner.
• Responsible for Merchandising & Displays as per company SOPs. Formulating and implementing
innovative sales & marketing policies to elicit desired market response.
• Overseeing and Monitoring Loss Prevention Program.
• Formulating policies and processes to make CSD more customer’s friendly.
• Identifying the competitors in each category and comparing various aspects with them.
• Maintaining optimum stocks in the store warehouse and inspecting all the necessary documents
for goods transport in the store.
• Identifying prospective clients, generating business from the existing clientele, thereby achieving
business targets.
JULY’ 2006 – SEPTEMBER ‘2009
JYOTHI LABORAOTORIES LIMITED
Sales Officer, Kanpur
 Professional Synopsis:

3. • Holds the distinction of managing complete Sales & Distribution (Numeric and Weighted)
across Eastern UP; successfully enhanced per capita sales.
• Demonstrated excellence in turning around the business in Lucknow, Gorakhpur by increasing
revenues from an average of Rs. 15 Lakhs per month to 35 Lakhs per month.
• Played a stellar role in attaining over 110% of the set target month on month; recognized as No.
1 So in 2008 and 2009.
• Steered various promotional tasks across Eastern UP with accountability of identifying the right
Media Agency, planning for Media Schedule & Activity Calendar for each product aired,
tracking the vernacular translation and confirming the matching of dubbing mode and
procuring local POS materials like Poster, Dangler, Shelf Talker, Floor Stands, Gondolas, etc.
FEB’ 2002 –JUNE ‘2006
TUAREG GROUP (INALSA APPLIANCES)
Sales Officer, Kanpur
 Professional Synopsis:
 To achieve Sales & Collection Target for assign territory i.e Kanpur
 To implement Sales & Promotional plans.
 To handle retail & Distribution business of the company.
 Generating Business through Food processor, Juicer Mixer Grinder, Mixer Grinder, Microwaves.
 To make regular visit to sub dealers to monitor the secondary of distributor.
EDUCATION
 MBA (Marketing)
Shobit University (Meerut) in 2013 with 67%
 Bachelors of Arts
University College, Kanpur University, Kanpur in 2002-with 52%
 Class XII ( U.P Board)
D.A.V.Inter College Kanpur in 1998-with 55%
 Class X (U.P Board.)
Don Bosco Kanpur in 1995 with 58%
Computer Proficiency;
 MS-Office, Windows, SAP
PERSONAL VITAE
Date of Birth : 5th
September 1979.
Marital Status : Married.
Kids : One Son & One Daughter
Present Address : Flat No. 328/9, NLC Kidwai Nagar, Kanpur-11
.
Permanent address : Flat No. 328/9, NLC Kidwai Nagar, Kanpur-11