Marketing Internship under Prof. Sameer Mathur, IIM Lucknow Healthily ever after video URL: https://www.youtube.com/watch?v=J-MMIFiifRQ Frozen video URL: https://www.youtube.com/watch?v=hmdqxaEWSNw

1. Case study

2. Roy O.Disney
1893-1971
Walt Disney
1901-1966

3. “ To develop the most creative, innovative
and profitable entertainment experiences and
related products in the world ”

4. The Walt - Disney Studios
 Walt Disney Pictures
 Pixar Animation Studios
 Hollywood Records
 Touchstone Pictures
 Disney Records
 Disney Theatrical Group
Disney Consumer Products
 Disney Hard Lines
 Disney Soft Lines
 Disney Toys
 Disney Press
 Disney Publishing Worldwide
 Disney Store

5. Media Networks
 ESPN
 Disney Television Group
 ABC Owned Television
 Stations Group
 Internet Group
 ABC Radio
Park and Resorts
 Disney Land Resorts
 Walt Disney World Resort
 Tokyo Disney Resort
 Disney Cruise Line
 Disney Vacation Club

6. + +

7. The Disney Difference

8. Privilege
Discounts
VoluntEARS
Rewards
Health Care
Accommodation
Recreation

9. Privilege
Discounts
VoluntEARS
Rewards
Health Care
Accommodation
Recreation

10. Privilege
Discounts
VoluntEARS
Rewards
Health Care
Accommodation
Recreation

11. Privilege
Discounts
VoluntEARS
Rewards
Health Care
Accommodation
Recreation

12. Privilege
Discounts
VoluntEARS
Rewards
Health Care
Accommodation
Recreation

13. Privilege
Discounts
VoluntEARS
Rewards
Health Care
Accommodation
Recreation

14. Privilege
Discounts
VoluntEARS
Rewards
Health Care
Accommodation
Recreation

15. Privilege
Discounts
VoluntEARS
Rewards
Health Care
Accommodation
Recreation

16. KIDS TEENAGERS
FAMILY

18. Frozen

19. Strengths
 Vast and Diverse Portfolio
 Diversification
 Incredible Customer Service
 Acquisition of Pixar Animation Studios
Risks
 Struggling Global Economy
 Rapid Pace of Changing Media and Technology
 Competition with Universal Orlando
 Unionized Work Force

20. ”
“ Whatever you do, do it well. Do it so well that when
people see you do it they will want to come back and see
you do it again and they will want to bring others and
show them how well you do what you do.
- WALT DISNEY

21. Created by Vijay Ravi, NIT Trichy, during a Marketing Internship under Prof. Sameer
Mathur, IIM Lucknow