32. What are the risks and benefits of HSBC's
positioning itself as the "World's Local
Bank."
33. RISKS
Risk
• Global bank is intimidating
to local consumers.
• A lot of services and
programs to cater different
group needs thus
management problem.
Marketing Concept
• Differentiating itself from
local banks.
• Management chaos. High
cost due to n number of
services. More problematic
in country like India, having
high demographic dividend.
34. BENEFITS
Benefit
• Whole world is the market.
• Serving all, and by “different
values” campaign serving as
per needs
• The slogan give it a local
image thus help in better
connecting to its customers.
Marketing Concept
• Mass marketing – high
gains, lower costs.
• Value propositions as per
needs.
• Slogan is simple, effective
and easy to remember.
35. Does HSBC's most recent campaign
resonate with its target audience?
Why or Why Not?
36. Yes, it does
Why?
• Identifying and serving
niche markets
• Demographically
segmenting and addressing
to people’s needs.
Relevant Data/Pictures
37. No, it doesn’t
Why not?
• Its vague to a novice and
doesn’t allure customer by
differentiating.
Relevant Pictures/Data
HSBC shut down its private
banking system in India