Walt disney

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Walt disney

  1. 1. Walt Disney
  2. 2. Contents: Introduction  About Company  SWOT Analysis  PEST Analysis  Disney’s attraction 
  3. 3. Introduction    Walt Disney is the world largest media and entertainment company. It has been the famous brand in the entertainment industry. Walt Disney, founded The Walt Disney Company. He was an American film producer, director, screenwriter, voice actor, entertainer.
  4. 4. About Company  The Walt Disney Company started in 1923 .  Disney employed 1,50,000 people. Employee generate and implement Innovative ideas.  Disney, and his brother Roy, produced a series of short live-action/animated films.  The company is best known for the products of its film studio, the today one of the largest and best-known studios in Hollywood.
  5. 5. The Walt Disney Company (India) Pvt. Ltd December 2004  Launch:  Location: Mumbai, India.  Subsidiary of Walt Disney Company.  Develops ,produces movies & videos for children.
  6. 6. INDIA OPERATIONS  2004 – Launch of Disney Channel & Toon Disney (known as Jetix)  2006- Acquired Hungama TV & made a strategic investment in UTV.  2007- Along with Yash Raj Films jointly produced Disney's first local movie, Roadside Romeo.  2009- launched Disney comics (in English and Hindi)
  7. 7. SWOT ANALYSIS
  8. 8. SWOT ANALYSIS  STRENTHS  WEAKNESS  OPPORTUNITIES  THREATS
  9. 9. STRENGTHS  Global Standardization.  Target.  Popular Brand Name.  Research and Development.
  10. 10. WEAKNESS  Excessive Research & Development.  High Investment.  High Risk Factor.  Limited range of target audience group.
  11. 11. OPPORTUNITIES  Attraction of children to television.  Cheaper alternatives to soft toys.  Global Localization
  12. 12. THREATS  Competitors: National, Regional & Global.  Highly Demanding in terms of Sales, Creativity and Innovation.  Employee Retention
  13. 13. PEST ANALYSIS
  14. 14. P0LITICAL  Tax benefits for the animation industry.  Trainings are on the rise.  Facilities are provided in the special economic zone.
  15. 15. ECONOMIC  India has a cost advantage in terms of salaries and the overall cost of production.  Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada.  The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200.
  16. 16. SOCIAL AND TECHNOLOGICAL SOCIAL   Significant role of television. Special programs brings in loyalty. TECHNOLOGICAL  Concept formulation in India is weak.
  17. 17. Disney’s Attraction     Universal Studios Florida Sea World of Florida Cypress Gardens Busch Gardens-Tampa
  18. 18. Universal Studios Florida  Children can learn about audio, music video, television, and movie production at the MCA Recording Studio and the Production Studio Tour.
  19. 19. Sea World of Florida  Meet whales, dolphins, sea lions, sharks, and many more aquatic forms of life.
  20. 20. Cypress Gardens  Explore 223 acres and more than 8,000 varieties of flowers, plants, and trees.
  21. 21. Daytona Beach   Daytona Beach is a year-round family-friendly resort area . The city is historically known as having a beach where the hard packed sand allows motorized vehicles to drive on the beach
  22. 22. Busch Gardens Busch Gardens includes rides, games, shops, and Live entertainment. At desert outposts, jungle glades, and a game preserve, you will spot Hundreds of varieties of wildlife, from apes to zebras.
  23. 23. Thank You………!!!!

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