Louis vuitton

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Louis vuitton

  1. 1. Overview Origin and History of Louis Vuitton Origin of Louis Vuitton Logo Louis Vuitton Brand Equity Body, Soul, and Conscience Use of IBP to Promote the Brand in Thailand Recommendations for Louis Vuitton IBP over the Next Two Years
  2. 2. ORIGIN & HISTORY
  3. 3. BRAND EQUITY
  4. 4. 2009425 storesworldwideGatheringmomentum inChina
  5. 5. Core Value campaign - Reinvigoratesthe brand status as ‘Classic’
  6. 6. Damier Graphite range
  7. 7. 2008
  8. 8. Louis Vuitton’s advertising rose up to 28% - Brand development - Expansion of international retails
  9. 9. First launch advertised on television- Travel themed 90 second spot- To promote the brand
  10. 10. “This is the way to say LouisVuitton is different. It issomething ephemera butalso something that stays.” -- Pietro Beccari, Loius Vuitton Head Marketing
  11. 11. IncreasedBrand value by 2006-200715% with$20,321 millionsof brand valueFirst launch aspecial linejewelry byPharrel Williams
  12. 12. 2004-2005
  13. 13. Brand Ranking (Interbrand.com) 0 10 20 30 LVRankings 40 Hermes 50 60 Gucci 70 Channel 80 90 2004 2005 2006 2007 2008 2009
  14. 14. Brand Value (Interbrand.com) 25,000 20,000 $ millions 15,000 LV 10,000 Hermes 5,000 Gucci Channel 02004 2005 2006 2007 2008 2009 Year
  15. 15. BODY, SOUL,AND CONSCIENCE
  16. 16. BodyTangible or physical properties of theproduct
  17. 17. SoulComponents of Soul: Emotional side Characters Personality Culture
  18. 18. RomancePrice: US$13.00
  19. 19. CarrouselPrice: US$12.800
  20. 20. Conscience Arrived from the promise that the brand commits to customers
  21. 21. Craftsmanship
  22. 22. IBP IN THAILAND
  23. 23. Use of IBP:Print AdOutdoor SignageWord of Mouth
  24. 24. Print Ad
  25. 25. Outdoor Signage
  26. 26. Word of MouthSooooooooooon……
  27. 27. Recommendations for Louis Vuitton IBP over the Next Two YearsRECOMMENDATIONS
  28. 28. Recommendations include: Opening a new branch at Paragon Department Store with the grand opening Hosting exclusive parties Organizing charity events Collaborating with Thai artists and designers Incorporating Thai language in the official website
  29. 29. New Branch Paragon - well-recognized department store in the heart of metropolitan Bangkok Add to the image of exclusivity and quality of the products Create an overall experience that appeals to and attracts the high-end market
  30. 30. Grand Opening Invitations sent to the elites in the society Louis Vuitton fashion show, products display around the venue An icon- a life-size model of a Louis Vuitton handbag — generate interest Related press and media invited ― good publicity generate awareness and enhance the extensive prestige of LV
  31. 31. Red Carpet Party Hold a red carpet party annually Opportunity for LV customers to congregate and socialize Enhance the power of customer relationship management Mark the success of LV and emphasize the high position of the brand and its customers
  32. 32. Charity Events New or limited editions of Louis Vuitton handbags being held for an auction Total profit to be donated to cause- related organizations in Bangkok Create a favorable image for the brand and its customers Strengthen the commitment of the loyal customers
  33. 33. Collaboration withThai artist and designers Stay fresh and creative Add a new outlook for the brand. More appealing to the Thai customer market Increase participation of Thailand in the LV industry while still maintain its brand power and heritage
  34. 34. Thai language on the official website www.louisvuitton.com boosts the brand’s powerful image and to appeal to wider potential customers Thai language on the official website - build profound one-on-one relationship with its Thai customers Enhance convenience and space in which potential Thai customers can do research and develop desire

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