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Louis vuitton
- 3. IMPORTANT PEOPLE Michael Burke Nicholas Ghesquire Kim Jones Cesar Rubid
- 4. Luxury goods
- 5. Monogram Vernis – Pegase 50 Damier Geant Aventurier Stephen Sprouse – Keepall 50 Monogram Multicolore - Keepall Epi Leather – Sirius 45 Luggage Carried Monogram Canvas - Case
- 6. Wallets and Leather Goods Mahina - Amelia Wallet Monogram Canvis – Astrid Wallet Suhali Leather – Serenata Case Monogram Multicolore – Flat Coin Purse Epi Leather - Key Holder Monogram Denim – Zippy Wallet
- 7. Monogram Mirior - Small Ring Agenda Cover Monogram Canvas - Mini Agenda Zippy CoverEpi Leather - Small Ring Agenda Cover Monogram Vernis - Agenda Cover PM Desk Agenda Cover – Nomade Leather Agendas Damier Azur Canvas - Pocket Agenda Cover
- 8. Watches Montres Tambour 2002 Montre Tourbillon Tambour Monogram Montres Tambour Diving Montres Speedy Montres Tambour Quartz Small Lovely Montres Tambour Fleurs Précieuses
- 9. Monogram Multicolore – Speedy 30 Monogram Mini Lin – Diaper Bag City Bags and Briefcases Damier Graphite – President Briefcase Mahina XL Stephen Sprouse – Neverfull GM Monogram Vernis – Roxbury Drive
- 10. Suhali Leather - Lockit Clutch Clutches and Pouches Monogram Damier Canvas – Pochette Compact Monogram Limelight – Clutch PM Stephen Sprouse – Pochette Accessories Afterdark Monogram – Motard Epi Leather – Sellier Dragonne Clutch
- 11. Shoes Harold Loafer in Calf Leather Sofia Sandal in Suede Goat Leather Rose Pump in Glazed Calf Leather Lagoon Thong in Canvas Monogram Damier Canvas - Elan Sneaker Coconut Mule in Monogram Canvas & Leather Patchwork
- 12. Fine Jewellery Fleur Medalllian Necklace, Yellow Gold Small Monogram Gallea Band Ring, White Gold Clous Bracelet, Yellow Gold Large LV Pendant White Gold & Diamonds Les Luxuriantes Earrings with Pink Sapphires Les Craquantes Small Pendant & Chain
- 13. Sun Glasses Metal - Attraction Monogram Photocromique – Conspiration Pilote Metal and Acetate – Alias Round Desmayo Strass Cat Eye Obsession Carre LV Landscape Acetate - Mahina
- 14. Pens Charm Pen Agenda Ballpoint GM Roller Pen LV cup Leather- Covered Doc Ballpoint Pen Rhodium Finish
- 15. Books Birth of Modern Luxury City Guide 2009, Mumbai Travel Note Book London History of the LV Cup City Guide 2009 – European Cities Travel Note Book Mumbai
- 16. Ties and Scarves Olivia Scarf Monogram Shawl Mix Monogram Tie New Denim Square Scarf LV Tie Signature Silk Celestie Tie
- 17. Belts Monogram Damier Canvas Belt LV Initials Monogram Belt LV Inventeur Reversible Damier Ebene Belt Boitier Calf Leather Belt LV Intitials Monogram Multicolore Belt 1904 Natural Calf Leather Belt
- 18. Accessories Graffiti Brooch Sweet Monogram Headband Monogram Canvas - Baxter Dog Collar GM Cigar Humidor 75 Mahogany and pear wood Monogram 1001 Nuits Hair Clip
- 19. Ready to Wear Spring Summer 2009 Spring Summer 2009 Cruise Collection 2009
- 20. Ready to Wear Spring Summer 2009 Pre Spring Summer 2009 Cruise Collection 2009
- 28. Points-of-Difference Desirable Deliverable Diffrentiable
- 29. Points-of-parity Category POPs Competitive POPs
- 30. Choosing POPs and PODs
- 31. 3. Brand Mantras
- 32. Designing a brand mantra inspire
- 34. EVENTS
- 39. How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its catchet? Maintaining its position. Used by lot of celebrities. Started selling online. partnership with international artists, museums and cultural organizations. spends lots of time handicrafting its products. tighter control over its distribution cha nnels to reduce the risk of counterfeiting.
- 40. Handicrafting
- 41. Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects? oYes buying a fake product instead of original product is not legal. o It can be seen as positive aspects: o Advertisement, o compel authentic brand owner to protect, innovate and expand its product services. o Economic condition of individual improves, sales migrate from counterfeit to original.
- 43. Disclaimer Created by Jaya Kumari Modi , ISM Dhanbad. during an internship By Prof. Sameer Mathur, IIM Lucknow.