The document proposes a consulting pharmacist service called Caremili that would provide prescription consultations to patients. It would offer information on the effects, prices, substitutes, and local pharmacies for the medicines listed in a prescription. The business proposal includes financial projections, marketing strategies, and a team of 5 members to launch the prescription consultation service.

1. 1
Business Proposal
Consulting pharmacist service Caremili

2. 2
Vegetables Clothing Fast-consuming
products
Medicine?

3. 3
Diseases: Diabetes and
hypertension
Patient: Male, 65 years old
The prescription contains 7 types
of medicine:
 2 types for diabetes treatment
 1 type for prevention of
diabetes complications
 1 type for hypertension
treatment
 1 type for prevention of stroke
 2 types of tonic
Estimated price: 1.520.000
VNĐ
Prescription No.1

4. 4
Prescription No. 1.1
Amaryl 4mg Glimepiride stada 2mg
Glucophage 1000mg N/A
Vastarel MR 35mg Vashasan
Coversyl Plus N/A
Aspirin 81mg N/A
Vitamin E 400UI Vitamin E
Giloba 40mg Hoạt huyết TPC
Estimated price:
1.002.000đ

5. Effects Administration
Origin Price

6. Market research
80 million outpatient
examinations per year
 1.5 prescriptions/citizen/year
(2011)
 Medicine cost accounts for 60% of
total treatment cost

7. 7
Prescription consultancy
Caremili
PharmacistPatients
Effects
Estimated price
Substitutes
Pharmacies

8. 8
Charging Feature Prescription Consultancy
Information provided includes:
 Effects of every types of medicine in the prescription
 Price estimation of each medicine and the whole
prescription
 Other products with the same chemical ingredient
 Reliable local pharmacies
=> Patients choose their most suitable prescription
in terms of price and origin

9. Free Features
E-prescription
Medicine Library
Timer
Local pharmacy maps

10. 10
Marketing Campaign
• Viral clip
• Social network
• PPC/Display
ads
Online
• Information Boots
at hospitals
• Classes for
pregnancy
Offline
Target Audience
Communication

11. 11
Financial Projection
75%
25%
TOTAL ASSET = 35 000 USD
Owner's equity Total liabilities
 Total Asset: 35 000 USD
 Profit margine: 21%
 Break-even point: 3 years
 NPV = 205,000,000 đ; IRR = 16%

12. 12
Members
1. Nguyễn Thị Phương Mai
2. Ngô Thị Nhâm
3. Nguyễn Bảo Tuấn
4. Trần Mai Phương
5. Nguyễn Việt Dương

13. 13