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Web drivers pptx (Digital business ).pptx
1. WEB 2.0 DRIVERS
Web 2.0 are websites and applications that make use of user-generated content
for end-users .
It is characterized by greater user interactivity and collaboration, more pervasive
network connectivity and enhanced channels .
It’s a simply improved version of the first worldwide web, characterized
specifically by the change from static to dynamic or user-generated content and
also the growth of social media.
Web 2.0 includes leveraging social commerce on web sites, blogging / podcasting
and participating in social networks, likes YouTube, Facebook, Twitter, and
anywhere a retailer or its customers can create and share content.