Web 2.0 is characterized by user-generated and dynamic content on websites and applications, greater user interactivity and collaboration through social networks and media like Facebook, Twitter, and YouTube, and more connectivity through enhanced online channels. It represents an improved version of the original World Wide Web with a shift from static to user-generated content and the rise of social media.

1. WEB 2.0 DRIVERS
 Web 2.0 are websites and applications that make use of user-generated content
for end-users .
 It is characterized by greater user interactivity and collaboration, more pervasive
network connectivity and enhanced channels .
 It’s a simply improved version of the first worldwide web, characterized
specifically by the change from static to dynamic or user-generated content and
also the growth of social media.
 Web 2.0 includes leveraging social commerce on web sites, blogging / podcasting
and participating in social networks, likes YouTube, Facebook, Twitter, and
anywhere a retailer or its customers can create and share content.