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E reolen


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Presentatie van Mikkel Christoffersen, Hoofdbibliotheek Kopenhagen, over e-books in de Deense bibliotheken.

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E reolen

  1. 1. eReolen – the Danish, national e-lending platform Mikkel Christoffersen, senior adviser Copenhagen Libraries and ”eReolen” Copenhagen, June 17, 2016
  2. 2. Copenhagen libraries • 330 library staff • 580.000 inhabitants, 195.000 cardholders • 4,6 million visits, 3,6 million loans • 5.4 million web visits • 21 locations • Libraries merged with ”cultural houses”, school libraries or citizen service centres • Most Libraries open from 8-22 • Some of the time without staff • Citizen's use their health card and a pin code to access the institution • CCT-surveillance
  3. 3. Copenhagen Main library Key figures – 850.000 visits – 700.000 loans – 610.000 copies in collection – 160 events – 80 staff – Operating costs • Total 8 mil. euro • Rent 2,4 mil. euro • Staff 5 mil. euro
  4. 4. Modernisation of the main library • Started in 2010 • Implemented in 3 stages • Total cost 6 mil. euro – The library is opened towards the city and expanded with cafe area (the meeting space) – A new learning space on the 3. floor (the learning space) – More places for study – Upgraded event area(the performative space) – New exhibition areas - digital, tweens area and literature area (inspiration space)
  5. 5. What is eReolen? • eReolen is the Danish public libraries’ joint ebook and digital audio books service • It’s an association with all Danish public libraries as members, an organisation with lots of paid and voluntary employees, and a web site and Android and iOS apps • There are 9,500 ebooks and 4,200 digital audio books • 250+ publishers supply the material
  6. 6. Setup PublisherPublisher Datawell Selection OPAC eReolen Publizon Stores National Bibliography An offer to libraries Publishers’ jointly owned portal Librarians’ committee
  7. 7. The association ”eReolen” Board Editorial group Support Selection Project coordination Negotiation team General assembly
  8. 8. Lending models 1. One-copy one-user: We have four loans per license. Purchase and management is national as are the reservation queues. 2. One-copy multiple-users: The bread and butter of our platform. Fixed prices based on age or length of audio book and there are local restrictions. 3. Free-for-all: We pay once for all or part of a publisher’s catalogue. It is then free to loan for everybody without local restrictions.
  9. 9. Prices (€1 = 7,5 DKK) • For all loans: 1,75 DKK to eReolen, 2,25 DKK to Publizon • Licenses: Retail price for 4 loans. 1 loan costs retail price / 4. E.g. a license is 100 DKK; each loan is 25 + 4 DKK. • Click: Fixed priced based on age. 0-6 months 14,50 DKK, 7-24 months 13,00 DKK, 24+ months 10,50 DKK (+ 4 DKK all) • Subscription: Still experimental. Libraries pay one sum for some part of a publisher’s catalogue. Price is based on this years use.
  10. 10. The license model • Invented by HarperCollins in the US • One copy one user with a set amount of loans • Harper-Collins 26, in Denmark 4(!) • Denmark may have the most liberal ebook models but they are also the most expensive! • Mimics a physical book and with a fixed loan period • Librarians were wrong about the model initially
  11. 11. HarperCollins quiz • Librarians predicted that the Harper-Collins model would exhaust the 26 loans* very quickly and bankrupt the library buying new licenses. However, after more than 18 months only eight titles were exhausted. Seven of them were by the same author. Who?
  12. 12. Agatha Christie! Only the Bible and Shakespeare have been published in more editions 1 bn. Sold in English. Another billion in non-English HarperCollins bought the rights in 2010
  13. 13. Local restrictions • Libraries have an administration hub to put in local restrictions; money spent, number of simultaneous loans etc. • The system checks local user data and permissions when the user logs in
  14. 14. Models in a book’s lifecycle Demand Time License Click Subscription
  15. 15. Use of models
  16. 16. The effect of 1C1U
  17. 17. Explicit models
  18. 18. History 2011-12 • eReolen opens with aid from the ministry • All libraries and all publishers participate • Model is one-copy multiple-user • Big Publishers pull out citing cata-strophic summer sales 2013-14 • Big publishers make their own portal EBIB • One-copy one-user • eReolen keeps on and EBIB languishes then closes • Negotiations to re- fusion w. hybrid model • Deal for 2015 with all
  19. 19. 2012 eReolen2012 eReolen
  20. 20. What killed EBIB?
  21. 21. History 2015 • Hybrid model works • Huge success • eReolen promotes the back catalogue • Bestsellers suffer(!) • Audio books explode for real • Many big publishers are worried again Loans Titles
  22. 22. 2016 • 5 of the 6 biggest publishers pull out. The biggest digital publisher (Lindhardt & Ringhof) stay! • They pull out of audio books too • eReolen loses 3,000 e-books and 1,000 audio books or 25% and 20% • We’re now looking to re-negotiate – again! 
  23. 23. A bestseller author: ”It has become way too attractive to be a library e-lending user.” ”When they can’t get to my books, they just borrow something else!” A literary agent: ”It’s difficult to move new titles when the library pukes the back catalogue out over everybody!” 2015 in the newspapers:
  24. 24. Golden rules #1 Nothing is strong enough to promote itself in a digital world #2 What librarians do is just as important in a digital world – if not more #3 We cannot control or even predict what publishers will do – only what we will do
  25. 25. Golden goals #1 Don’t just offer e- lending. Offer a literary environment. #2 Integrate said environment with the rest of the library’s business #3 Watch trends, cultivate new friendships work with new partners
  26. 26. A literary environment
  27. 27. Integration with OPAC
  28. 28. Integration w. social media
  29. 29. Times are a-changing! E-books loans per user Audio books loans per user
  30. 30. Loans vs. Catalogue by age of audio book
  31. 31. Trends • Audio books are exploding slowly(?!) all over Europe – Denmark is no different • Audio books are less title-driven than ordinary books, and among ordinary books e-books are less title-driven than physical books • Is reading per se on the decline? • What on earth is happening in publishing?
  32. 32. Attempts at trendspotting • eReolen for Children: Special site with their school log-in, tons of information and promotion, social media integration and integration with the national kids’ site (co- funded Denmark’s Digital Library) • Collaboration with the selfpublishers – making the library more of a ”place of literature” – reading AND writing (funded by the Agency of Culture and Castles)
  33. 33. Age and gender
  34. 34. User survey • 935 users answer a questionnaire • Focus groups with <30 yo. and >30 yo. users resectively as well as non-users in two cities • Focus on use and evaluating the service and the promotion, use of social media and communication in general
  35. 35. Digitisation • We want to transform the library in step with the changing reading habits of users • This requires ebooks and a digitally available back catalogue • No digital lending rights and changing policies from publishers • We have two models: Collaboration with publishers for newer works. Collective agreements or collaboration for the older works.
  36. 36. The potential
  37. 37. Thank you  Comments, questions, threats, fan-mail to: Mikkel Christoffersen Mob. +45 2049 1885