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Library of the Month, the Multiplier Effect - Aubery Escande, The European Library Communications & Editorial Manager

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Library of the Month, the Multiplier Effect - Aubery Escande, The European Library Communications & Editorial Manager

  1. 1. Library of the Month – The Multiplier Effect www.theeuropeanlibrary.org Aubéry Escande – Communications Manager
  2. 2. The European Library – National and University libraries
  3. 3. The European Library - Council of Europe representation
  4. 4. Facts & Figures  200 million bibliographic records  18 million digital records  25 million pages of full text  Emphasis on collections  Library sector representative
  5. 5. Marketing Plans  Marketing Plan for end- users  Marketing Plan for services • Widget and API campaign • Editorial campaign • Activities break-down • 2013/2014 Schedule
  6. 6. Library of the Month campaign The European Library office  The Library of the month  The European Library network • Marketing opportunity • Institution highlight • Collections and content highlight • Through The European Library portal, The European Library social media channels and the Library of the month • User statistics
  7. 7. Success stories  The National Library of Spain - April  Bavarian State Library - June  National & University Library of Zagreb – July  National Library of The Netherlands – September
  8. 8. August 2013 – September 2013August 2013 – September 2013
  9. 9. Facebook and The European Library + 15% Facebook Top 2 referral to The European Library website - Increase of 49%
  10. 10. “The Library of the Month campaign proved to be an excellent opportunity to showcase our vision and mission. It was also a fantastic window to let Europe catch a glimpse of some of our most valuable and appreciated treasures.” Ana Santos Aramburo – Director of the National Library of Spain
  11. 11. "Marketing our collections and services has become essential for libraries in the 21st century. The European Library’s - Library of the Month - campaign helps us in our endeavors to promote the value of libraries" Klaus Ceynowa – Deputy Director General of the Bavarian State Library
  12. 12. Thank you Aubéry Escande Aubery.Escande@kb.nl

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