1. Vince Stoddard
Marketing Major
University of Nevada, Reno

2. Independent
Reliable Excellence

3. The Dependable choice for today,
the Quality choice for tomorrow...

4. Key Core Values

 Family happiness
 Friendships
 Responsibility
 Integrity
 Tradition
 Achievement
 Independence

5. Distinctive Competencies

 Research Acquisition
 Detail Oriented
 Clear-Minded
 Motivated
 Quick Learner

6. Style

 Direct
 Traditional yet Modern
 Dependable
 Caring
 Genuine

7. Marketing Experience

 Integrated Marketing Communication Plans:
 Mt. Rose Ski Tahoe
 Nissan North America
 Ski Duck
 A&M Rosami

9. Course Work

 Internet Marketing
 Integrated Marketing Communication
 Market Research
 International Marketing
 Advanced Marketing Management
 Buyer Behavior

10. Small Business
Background

 Stoddard Plumbing
 Est. 1980
 First hand Experience:
 Management
 Marketing
 Operations
 Lack of Technology

11. Are you an entrepreneur?
 Ambition 
 Tenacity
 Creativity
 Risk Tolerance
 Intuition

12. Over 50% of Small Businesses fail within the first five years.
-Small Business Administration-

14. Why Businesses Fail

1. Lack of experience
2. Insufficient capital
3. Poor location
4. Poor inventory management
5. Over-investment in fixed assets

15. Why Businesses Fail

6. Poor credit arrangements
7. Personal use of business funds
8. Unexpected growth
9. Competition
10. Low sales

17. Internet Marketing Tips

 What are you trying to do?
 Content is King.
 The <title> tag.
 Call tracking and Analytics
-Spork Marketing-

18. Tips cont.

 Local Business Directories
 Evaluate Competition Sites
 Freshness
 Links

19. Can your business keep up with Social Media?

21. Social Media Tips

 Consistency
 Frequency
 Customer Interaction
 Brand Message