Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
10 Leadership Lessons I Wish I Learned In My 20'sTodd Wilms
Here are 10 Leadership Lessons I wish I had learned in my 20's. While we all would benefit from a second bite of the apple, here are 10 that help me shape my future, not regret my past.
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
How Humans Think - UX and Content Marketing - Cait Vlastakis Smith - Centerli...Centerline Digital
UX & Content Marketing: Navigating How Humans Think
Humans are strange, complex, fickle creatures. That said, it's our job as designers, content creators and marketers to deeply understand our audience as humans, not just "users" or "buyers." Why? So we stop making content people don't need, want or care about, and start delivering greater value.
The biggest challenge we face is putting aside our own personal preferences and biases. The best way tackle this challenge is by diving head first into audience research to understand who we're talking to. In essence: We have to think less like marketers and more like our audience.
This presentation given at DMFB explores action-based methods to begin untangling how people think. Throughout the presentation, we explored:
1) How the brain is structured to process information
2) Key questions to ask ourselves during content and design planning to help us think more like our audience
3) User experience (UX) research methods to apply throughout content marketing efforts, such as interviews and contextual inquiries
4) How to synthesize varying depths of customer insights into strategic outputs to guide content creation, and
5) A step-by-step "audience first" content planning guide that serves as a jumpstart tool for building content marketing programs around humans
Uncovering what motivates people, surfacing unknown needs and gathering insights will ultimately help us figure out how we can serve them better. Unpacking the answers to “Why” fuels user experience research. And when applied to content marketing, it paints a clearer picture of our audience and helps us create meaningful content and user-centered experiences that win attention, respect and loyalty.
For more information, please visit http://www.centerline.net or find me on Twitter at @caitvsmith.
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
10 Leadership Lessons I Wish I Learned In My 20'sTodd Wilms
Here are 10 Leadership Lessons I wish I had learned in my 20's. While we all would benefit from a second bite of the apple, here are 10 that help me shape my future, not regret my past.
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
How Humans Think - UX and Content Marketing - Cait Vlastakis Smith - Centerli...Centerline Digital
UX & Content Marketing: Navigating How Humans Think
Humans are strange, complex, fickle creatures. That said, it's our job as designers, content creators and marketers to deeply understand our audience as humans, not just "users" or "buyers." Why? So we stop making content people don't need, want or care about, and start delivering greater value.
The biggest challenge we face is putting aside our own personal preferences and biases. The best way tackle this challenge is by diving head first into audience research to understand who we're talking to. In essence: We have to think less like marketers and more like our audience.
This presentation given at DMFB explores action-based methods to begin untangling how people think. Throughout the presentation, we explored:
1) How the brain is structured to process information
2) Key questions to ask ourselves during content and design planning to help us think more like our audience
3) User experience (UX) research methods to apply throughout content marketing efforts, such as interviews and contextual inquiries
4) How to synthesize varying depths of customer insights into strategic outputs to guide content creation, and
5) A step-by-step "audience first" content planning guide that serves as a jumpstart tool for building content marketing programs around humans
Uncovering what motivates people, surfacing unknown needs and gathering insights will ultimately help us figure out how we can serve them better. Unpacking the answers to “Why” fuels user experience research. And when applied to content marketing, it paints a clearer picture of our audience and helps us create meaningful content and user-centered experiences that win attention, respect and loyalty.
For more information, please visit http://www.centerline.net or find me on Twitter at @caitvsmith.
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
When you're running a small business, you have to wear a lot of hats. So what do you do when one of your "hats" just won't fit?
This webinar is all about identifying which areas of your business deserve your attention and which areas you'd be better off leaving to people with the time and expertise to really take care of them. Why beat your head against the wall trying to complete tasks that are boring, frustrating, or you just plain aren't good at?
We'll cover the questions you should ask yourself before outsourcing locally, the project management and collaboration tools you can use to stay coordinated and avoid duplication of effort, and real-life examples of companies that saved money and time through outsourcing functions such as IT or payroll.
7 ways to get more value from your precious customer insightMartin Wright
How often have you seen expensive research gathering dust; wasted and ignore? Insights capable of helping a company become fitter, more popular and richer crowded out by today’s urgent demands?
In this multi-channel, fast moving and competitive world understanding customers better has never been more important.
Here are seven things we do that help companies fully exploit the value locked in this rich resource. Some are simple, others require effort; all provide great value for money.
Studies show that happy employees are more productive. If there is one single thing you can do to increase productivity, focus on that. All of the software and efficiency in the world can’t top a team member who wants to be at work and who wants to do a good job. If you get this one right, the rest is all dessert.
نکات راهاندازی کسبوکار با مدل استارتاپی و چگونگی دست یافتن به یک ایده، تیم، محصول و اجرای عالی که در اولین کارگاه مرحله اول برنامه تامزآپ توسط آیدین پرنیا ارائه شد.
How can you best lead your team and company through periods of rapid change and uncertainty? What can you do to invest in values and culture at a time when they matter more than ever? Join this session to add actionable tools to your toolkit along with a boost of optimism and support.
Motivational Speaker Dave Crane - 10 Leadership Skills Only High Achievers KnowDave Crane
Go on to Google and enter Dubai Motivational Speaker"
You will notice that one name Dominates Google's Front Page, and that name is unmistakably that of The Man famously known around the world as -- Dubai Motivational Speaker -- The Life Designer -- Dave Crane
When Event Planners and Organisers Look for The Best Motivational Speaker in Dubai, An International and Professional Corporate Speaker on Leadership in Japan, A Singapore Motivational Speaker, A Motivational Speaker in Indonesia, an Asian Motivational Speaker, an Asian Inspirational Speaker, a Motivational Speaker in China, a Motivational Speaker in Malaysia, Malaysia Motivational Speaker, a motivational speaker in Vietnam, Korea Motivational Speaker, a motivational speaker Philippines, Philippines Motivational Speaker, a Motivational Speaker in China, China Motivational Speaker, A person to help people Get Motivated, An International Speaker to conduct Motivational Seminars and share Motivational Quotes and inspirational messages-
Dave Crane makes for a few of the Top World Famous Motivational Speakers where the Audience consistently rank his performance as one of The Top Motivational Speakers of our time.
Apart from being described as Compelling, Energetic, Enigmatic, Enthusiastic, Engaging, Informing and Inspiring As a Leading Motivational Speaker in Asia and a Recognised Motivational Public Speaker in Asia, Attendees of Dave Crane's Seminars and Conferences, Raving Fans and Students consistently Rank Dave Crane as The Best Motivational, Inspirational and Leadership Speaker in Asia, Middle East and Indian Subcontinent.
With a library of over 1000+ Educational Modules, Dave Crane is the Creator of Countless Training Programs to Inspire and Inform Individuals and Teams to turn their Milestones into Stepping Stones
As a Media Darling, Dave Crane is repeatedly called upon for his thoughts and can be often found quoted in the Media. With hundreds and hundreds of published articles all over the world in magazines and newspapers, Dave Crane's Work and Message is hard to miss.
As a Speaker/Host of the Rugby 7s and creator of The Life Designers, a motivational, life design system aims to bring the real you within you, Dave Crane has been Voted by his Seminar/Conference Attendees, Students and Raving Fans as the Best Motivational in Asia, The Best Motivational Speaker in Middle East and The Best Motivational Speaker in India
Call in Dave Crane Dubai Motivational Speaker to your next International Conference to help your people Get Inspired, Get Informed and Get Going!!!
Website:
http://www.DaveCraneGlobal.com
http://www.DubaiMotivationalSpeaker.com
Booking and Interview Request:
dave@thelifedesigners.com
Link with Dave Crane on LinkedIN
https://www.linkedin.com/in/davecranedubai
Building a world class team requires hiring and retaining Very Talented People (VTP's). This presentation covers finding, recruiting and retaining these elite performers on your team.
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Joseph de Leon
Are you asking questions that matter or are you asking the questions that really matter?
Having the wrong answer to the right question is often better than having the right answer to the wrong question.
Beyond providing a few examples of these transformative questions, this presentation shares a framework perspective on asking the questions that really matter.
While not having all the answers, it should help lead you to asking better questions.
This is an enhanced version of a talk given during the Strategic Planners Workout- a training conducted by the 95% Academy on behalf of the 4As.
Practical workshop at UX London 2016, delivered by Doug Morwood of Business Models Inc UK. Great Value Proposition Design leads to great business success. Why? Because only by truly understanding the needs of the customer can we design solutions that last.
With 2016 just round the corner, we’re kicking off our New Year efforts to keep you up to date on all things Facebook topic data. We’ll begin with an update session on Wednesday, December 16 which will cover:
What you can expect from DataSift’s marketing team in terms of support
What’s new in the Facebook topic data guidelines for partners
Facebook topic data use cases: what type of insight use cases get most traction
Facebook topic data collateral at your disposal
We plan to hold these session every other month. Please register today for the webinar on Wednesday December 16 and, if you can’t attend, we’ll send you a recorded webcast.
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
When you're running a small business, you have to wear a lot of hats. So what do you do when one of your "hats" just won't fit?
This webinar is all about identifying which areas of your business deserve your attention and which areas you'd be better off leaving to people with the time and expertise to really take care of them. Why beat your head against the wall trying to complete tasks that are boring, frustrating, or you just plain aren't good at?
We'll cover the questions you should ask yourself before outsourcing locally, the project management and collaboration tools you can use to stay coordinated and avoid duplication of effort, and real-life examples of companies that saved money and time through outsourcing functions such as IT or payroll.
7 ways to get more value from your precious customer insightMartin Wright
How often have you seen expensive research gathering dust; wasted and ignore? Insights capable of helping a company become fitter, more popular and richer crowded out by today’s urgent demands?
In this multi-channel, fast moving and competitive world understanding customers better has never been more important.
Here are seven things we do that help companies fully exploit the value locked in this rich resource. Some are simple, others require effort; all provide great value for money.
Studies show that happy employees are more productive. If there is one single thing you can do to increase productivity, focus on that. All of the software and efficiency in the world can’t top a team member who wants to be at work and who wants to do a good job. If you get this one right, the rest is all dessert.
نکات راهاندازی کسبوکار با مدل استارتاپی و چگونگی دست یافتن به یک ایده، تیم، محصول و اجرای عالی که در اولین کارگاه مرحله اول برنامه تامزآپ توسط آیدین پرنیا ارائه شد.
How can you best lead your team and company through periods of rapid change and uncertainty? What can you do to invest in values and culture at a time when they matter more than ever? Join this session to add actionable tools to your toolkit along with a boost of optimism and support.
Motivational Speaker Dave Crane - 10 Leadership Skills Only High Achievers KnowDave Crane
Go on to Google and enter Dubai Motivational Speaker"
You will notice that one name Dominates Google's Front Page, and that name is unmistakably that of The Man famously known around the world as -- Dubai Motivational Speaker -- The Life Designer -- Dave Crane
When Event Planners and Organisers Look for The Best Motivational Speaker in Dubai, An International and Professional Corporate Speaker on Leadership in Japan, A Singapore Motivational Speaker, A Motivational Speaker in Indonesia, an Asian Motivational Speaker, an Asian Inspirational Speaker, a Motivational Speaker in China, a Motivational Speaker in Malaysia, Malaysia Motivational Speaker, a motivational speaker in Vietnam, Korea Motivational Speaker, a motivational speaker Philippines, Philippines Motivational Speaker, a Motivational Speaker in China, China Motivational Speaker, A person to help people Get Motivated, An International Speaker to conduct Motivational Seminars and share Motivational Quotes and inspirational messages-
Dave Crane makes for a few of the Top World Famous Motivational Speakers where the Audience consistently rank his performance as one of The Top Motivational Speakers of our time.
Apart from being described as Compelling, Energetic, Enigmatic, Enthusiastic, Engaging, Informing and Inspiring As a Leading Motivational Speaker in Asia and a Recognised Motivational Public Speaker in Asia, Attendees of Dave Crane's Seminars and Conferences, Raving Fans and Students consistently Rank Dave Crane as The Best Motivational, Inspirational and Leadership Speaker in Asia, Middle East and Indian Subcontinent.
With a library of over 1000+ Educational Modules, Dave Crane is the Creator of Countless Training Programs to Inspire and Inform Individuals and Teams to turn their Milestones into Stepping Stones
As a Media Darling, Dave Crane is repeatedly called upon for his thoughts and can be often found quoted in the Media. With hundreds and hundreds of published articles all over the world in magazines and newspapers, Dave Crane's Work and Message is hard to miss.
As a Speaker/Host of the Rugby 7s and creator of The Life Designers, a motivational, life design system aims to bring the real you within you, Dave Crane has been Voted by his Seminar/Conference Attendees, Students and Raving Fans as the Best Motivational in Asia, The Best Motivational Speaker in Middle East and The Best Motivational Speaker in India
Call in Dave Crane Dubai Motivational Speaker to your next International Conference to help your people Get Inspired, Get Informed and Get Going!!!
Website:
http://www.DaveCraneGlobal.com
http://www.DubaiMotivationalSpeaker.com
Booking and Interview Request:
dave@thelifedesigners.com
Link with Dave Crane on LinkedIN
https://www.linkedin.com/in/davecranedubai
Building a world class team requires hiring and retaining Very Talented People (VTP's). This presentation covers finding, recruiting and retaining these elite performers on your team.
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Joseph de Leon
Are you asking questions that matter or are you asking the questions that really matter?
Having the wrong answer to the right question is often better than having the right answer to the wrong question.
Beyond providing a few examples of these transformative questions, this presentation shares a framework perspective on asking the questions that really matter.
While not having all the answers, it should help lead you to asking better questions.
This is an enhanced version of a talk given during the Strategic Planners Workout- a training conducted by the 95% Academy on behalf of the 4As.
Practical workshop at UX London 2016, delivered by Doug Morwood of Business Models Inc UK. Great Value Proposition Design leads to great business success. Why? Because only by truly understanding the needs of the customer can we design solutions that last.
With 2016 just round the corner, we’re kicking off our New Year efforts to keep you up to date on all things Facebook topic data. We’ll begin with an update session on Wednesday, December 16 which will cover:
What you can expect from DataSift’s marketing team in terms of support
What’s new in the Facebook topic data guidelines for partners
Facebook topic data use cases: what type of insight use cases get most traction
Facebook topic data collateral at your disposal
We plan to hold these session every other month. Please register today for the webinar on Wednesday December 16 and, if you can’t attend, we’ll send you a recorded webcast.
Presentation by Maaike Doyer and Doug Morwood of Business Models Inc. during workshop Practical Tools to Re-invent your Business (Model) at the Global Innovation Forum in London on November 20th 2014.
The new era of bots, multi-channel messaging solutions, dynamic routing and a...Nicola Junior Vitto
We are entering a new era where it seems that everything can be managed via chatbots (instead of apps full of “messy” UIs).
Messaging is becoming “liquid”, channels are increasing, for P2P messages SMS are falling down while Whatsapp and other IMs surpassed every other communication channel in history.
What will be a possible future? How can we organize and aggregate everything, solving the complexity and gaining momentum from all the opportunities?
To go faster in a car, you need not only a powerful engine, but also safety mechanisms like brakes, air bags, and seat belts. This is a talk about the safety mechanisms that allow you to build software faster. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=4fKm6ImKml8
Staying on the Right Side of the Fence when Analyzing Human DataDataSift
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
The first talk from Innovative Talks series. It was about nearest future of the web, IT and telecommunications. Presentation lists areas that were discussed during a Talk.
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
Partnership design and development for technology startups is based on a Business Model design. Partnership decisions impact the entire business model and require a disciplined approach.
Beyond the Lecture: Experiential Learning for Large GroupsInsight Experience
Think learning in ballrooms is boring? Learn how to get your participants energized in a high-context experience that gets people talking and engaging in real business issues. Learn what caused one Fortune 100 executive to state, "Wow! This was the best learning experience I've seen in 20 years" following a class of 1500 people. We'll share the 4 powerful concepts for making learning high-impact for groups of 60-2000. Insight Experience's unique large-scale simulation design engages participants with a set of real world scenarios, real time results, and both team and individual feedback.
Insurance marketing like geico or progressive.keyCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Using data to create intrinsic motivation and a growth mindset Vendasta Technologies
Drive a growth mindset through your organization is essential. Use data to create alignment, accountability, focus, insights and agility. Using data to motivate your team will not only drive a growth mindset, but results you can measure.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddThadeus Giedd
The questions you should be asked (or should have been) and the items that should be addressed prior to starting the business plan writing process.
A different style, but I think the correct starting approach to tackling writing a business plan.
Putting the "Strategic" in Strategic Business PartnerVisier
Deloitte University Press’s recent “Global Human Capital Trends 2014” report identified that re-skilling HR is a “top three” priority for enterprises worldwide. Yet only 15 percent of organizations say they are ready to respond to this trend, and even fewer (11 percent) say they are ready to implement workforce analytics.
What is driving this trend? How does the re-skilling of HR relate to workforce analytics? Find out how to put the "strategic" in Strategic Business Partner.
View the full webinar recording here:
http://www.visier.com/lp/putting-strategic-in-strategic-business-partner/
Similar to Effective Marketing for the Public Practitioner - Presentation by Michael Carter at IPA Symposium in NSW - June 2011 (20)
Why should your accounting or advisory firm do blogging? Where does blogging fit into your overall marketing approach? How do you measure its effectiveness? What results are firms getting?
Marketing Masterclass for Accountants - Event LaunchPractice Paradox
Slides from webinar held 14-Sep-2010. See www.practiceparadox.com.au/masterclass for an event brochure and video of the webinar. 3-Day workshop to be held 13-15 Sep 2010 in Queensland, Australia.
Marketing, Sales Process and Selling Skills for Accounting Firms – Marketing ...Practice Paradox
Slides from webinar held 1 Sep 2010. Part 3 in 3-part series, teaching accounting firms leading edge marketing strategies. Topics: Your Packaging, Your Pipeline, Your Oil, Your Control Panel.
Last Wednesday we presented Part 2 of our 3-part webinar series, '10 Steps to Building a Marketing Machine for Growing Your Accounting Firm.'
We addressed components 4, 5 and 6 in the Marketing Machine model:
- Component #4: Use an Engine (one-to-many content publishing platforms, including social media tools)
- Component #5: Build a Conveyor Belt (series of small increasing-gradient steps for prospective clients to take)
- Component #6: Apply a Filter (structured 3-step sales process)
Practice Paradox Clientshare Academy Launch - Including Foundation Member O...Practice Paradox
Marketing Course for Accounting Firms: Recording of 23 June 2010 webinar where we covered the unique aspects of the course, benefits of the program, the course curriculum, the format and delivery of the course, pricing, as well as a special Foundation Member offer for the first intake of firms into the program.
Slides used in 2 hour introductory workshop to explain to team members in an accounting firm what The Paradox™ Process is, how it will help the firm work more closely with clients, and how team members, the firm and its clients will benefit as a result. The slides are graphical, not wordy. For more information on the content delivered during the workshop please email michael [dot] carter [at] businessfitness [dot] net.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Effective Marketing for the Public Practitioner - Presentation by Michael Carter at IPA Symposium in NSW - June 2011
1. Effective Marketing for
the Public Practitioner
Marketing for Accountants, Demystified
Michael ‘MC’ Carter - Director of Practice Paradox
2. Effective Marketing for
the Public Practitioner
Marketing for Accountants, Demystified
Michael ‘MC’ Carter - Director of Practice Paradox
3. What We’ll Cover Today
1. Why marketing is now a focus for many firms
2. Why you need to start taking marketing seriously
3. Dispelling common myths about marketing
4. Practical marketing tips you can apply today
5. Start you on your learning journey about marketing
9. Survey Practice Paradox™ Conducts
• Marketing skills training
• 41% have never been trained in marketing
• 14% haven’t received training in over 5 years
61%
• 6% haven’t received training within the past 2 years
• Selling skills training
•
•
48% have never been trained in selling skills
16% haven’t received training in over 5 years
77%
• 13% haven’t received training within the past 2 years
20. MARKETING MYTHBUSTING
MYTH TRUTH
1. Marketing is advertising. 1. Advertising is dead.
2. Sponsorships are marketing. 2. Sponsorships are donations.
3. Marketing is difficult. 3. Marketing has never been easier.
4. Marketing is a creative pursuit. 4. Marketing is logic and numbers.
5. A ‘corporate’ website matters. 5. Traditional websites are dead.
6. A website client portal matters. 6. Clients don’t care much about it.
21. MARKETING MYTHBUSTING
MYTH TRUTH
7. Accountants are not marketers. 7. Accountants must be marketers.
8. Marketing is about persuasion. 8. Marketing is about EDUCATION.
9. Clients like your newsletters. 9. Most clients don’t read them.
10. Marketing is about new clients. 10. It is first about existing clients.
11. Marketing is differentiation. 11. ‘Differentiation’ is a pipe dream.
12. Social media is a fad. Kids’ stuff. 12. Social media is POWERFUL.
24. Because the purpose of a business is to create a customer
the business enterprise has only two functions
marketing and
innovation
These produce results. Everything else is a cost.
Peter F. Drucker
25.
26. What you can measure,
you can manage.
What you measure,
improves.
28. Clientshare™
Definition: Number of Services Provided
Per Client Group Per Year
Can be measured across entire firm,
per Partner/Director, per Client Manager
and per Client Group.
29. Measuring Clientshare™
Example: Married couple who own a business:
1 for the two ITRs,
1 for the Company Return,
1 for the End of Year Accounts,
1 for Quarterly BAS preparation,
1 for their SMSF administration,
1 for their Family Trust work
___________________________
= Clientshare™ of 6
30. Growing Clientshare™
Example (continued): Potential services:
1 Tax Planning,
1 Cash Flow Budgeting,
1 Succession Planning,
1 IT Consulting
_____________________________
= Increases Clientshare™ from 6 to 10
36. Defining your niche(s)
1. Write down your favourite 6 clients
2. Write WHY you like dealing with them
3. Is there a common element between them?
4. Get CRYSTAL CLEAR on WHO your firm is targeting
51. }
Amiable Expressive
Reminder Minder
Rainmaking Zone
Go to website
practiceparadox.com.au
Grinder Finder
Analytical Driver
52. PEOPLE
Amiable Expressive
Reminder Minder
ASK TELL
Grinder Finder
Analytical Driver
TASK
53. PEOPLE
• Cooperate to gain • Create excitement and
agreement involvement
• Provide support Amiable Expressive • Share ideas, dreams,
• Communicate trust Reminder Minder enthusiasm
and confidence • Motivate, inspire, persuade
ASK TELL
• Focus on facts, logic
Grinder Finder • Focus on results
• Act when payoff clear • Take charge
• Careful not to commit Analytical Driver • Make quick decisions
too quickly • Like challenges
TASK
54. If you only ever do what clients ask for
Then you are a human vending machine
(:
55. If you only ever do what clients ask for
Order takers can be replaced by technology
Think webjet.com.au
Why? Advisers add value. Order takers do not.
56. QUESTION TIME
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Michael ‘MC’ Carter - Director of Practice Paradox