The document discusses trends in the meetings industry and how to successfully prospect for and develop relationships with meeting planners. It identifies some key trends like interactiveness, social media, short bookings notices, and experiential events. It also emphasizes that technology and the relationship between the seller and planner are still very important. The document provides tips on finding prospects through tools, events and online research and stresses the importance of regular communication and building trust to convert prospects into clients.
A Winning Combination: Align Employer, Consumer, and Corporate Brands for Suc...LinkedIn Talent Solutions
Make the most of your brand by leveraging all three pillars of it: consumer, corporate, and employer. Each represents something unique and useful, but combining them will create a synchronized, powerhouse brand that is immediately recognized and valued by potential hires.
This webcast presentation explains the ins and outs of creating a strong, unified brand presence that incorporates all of your brand entities—setting your company up for even greater business success.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
Champions and Competitions; Making Social Fun - PTC Customer Story - Sales Co...LinkedIn Sales Solutions
Featuring Julian Lee, Senior Director - Sales Enablement - EMEA, PTC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
How Best-in-Class Sellers Use Social Relationships to Build a Better PipelineLinkedIn Sales Solutions
Understanding which opportunities have the best chance of closing is essential ingredient in knowing where and how to apply executive pressure, price discounting and other last-ditch efforts to push deals over the goal line. This infographic examines the value of utilizing social relationships and user-generated content to improve the quality of B2B sales pipeline content, maximize deal closure rates, and avoid a quota-miss at the end of the selling period.
Jaymie Brill reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
A Winning Combination: Align Employer, Consumer, and Corporate Brands for Suc...LinkedIn Talent Solutions
Make the most of your brand by leveraging all three pillars of it: consumer, corporate, and employer. Each represents something unique and useful, but combining them will create a synchronized, powerhouse brand that is immediately recognized and valued by potential hires.
This webcast presentation explains the ins and outs of creating a strong, unified brand presence that incorporates all of your brand entities—setting your company up for even greater business success.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
Champions and Competitions; Making Social Fun - PTC Customer Story - Sales Co...LinkedIn Sales Solutions
Featuring Julian Lee, Senior Director - Sales Enablement - EMEA, PTC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
How Best-in-Class Sellers Use Social Relationships to Build a Better PipelineLinkedIn Sales Solutions
Understanding which opportunities have the best chance of closing is essential ingredient in knowing where and how to apply executive pressure, price discounting and other last-ditch efforts to push deals over the goal line. This infographic examines the value of utilizing social relationships and user-generated content to improve the quality of B2B sales pipeline content, maximize deal closure rates, and avoid a quota-miss at the end of the selling period.
Jaymie Brill reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Ethan Hamilton provides a closer look at the features and benefits of LinkedIn Sales Navigator, a standalone platform leveraging the power of LinkedIn for the sales professional to stay on top of their book of business.
How To Effectively Train Autonomous Media BuyersAffiliate Summit
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: What are the vital traits of media buyers? How do you find these people? What is the best way to train them? And how do you give them the tools to run traffic both autonomously and profitably?
The buying landscape is changing and conventional sales tactics are losing deals. Learn how you can get ahead of the curve and sell more effectively with these account based selling tactics.
Kayla Wills reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
The Long Game, Building a Global Social Selling Programme - SAP - A customer ...LinkedIn Sales Solutions
Featuring Malin Liden, VP, Global Sales Enablement, SAP. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.
A Marketer Looks at Sales - Marketing's Role in Social Selling - HSBC - A cus...LinkedIn Sales Solutions
Featuring Lauren Somers, Digital and Social Media Marketing Manager, HSBC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
Achieving Success with Account Based SellingNicole Terzic
Learn the LinkedIn sales team's Account Based Selling process to garner results and stay ahead of the curve. Get specific, go-to-market tactics, beginning with selecting and breaking into strategic accounts to providing highly-customized information to close key deals.
Featuring Katie Baudler, Account Executive Manager
Using Targeted Account Selling to Crush Your Sales KPIsBrandon Redlinger
Account-Based Selling (ABS) is a new and quickly evolving space. There’s no set playbook circulating around the Internet. This method for selling is made possible by advancing technology, increasing availability of data in the public domain and the need to find a new, effective way to sell.
In this presentation you'll discover:
-What Account Based Selling is
-Why you should care
-How to find target accounts
-How to conduct research
-How to establish and execute your outbound plan
-The most costly mistakes
-An example of ABS in action
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Mo Karim, Consultant - Strategic HR Projects, CBRE
Audina Choong, Head of Global Talent Acquisition, Gemalto
Xavier Monty, Social Media Strategy Leader, Sage Group
Bridget Gisby, HRBP Director, LinkedIn
How can talent acquisition play a critical role in a company’s overall business journey? In this session, learn how to drive workforce transformation through a business-aligned talent acquisition strategy, supporting business growth through an integrated talent channel framework and a strong employer brand. This session will show how talent acquisition can be a key enabler of business success in a global company transformation, ultimately demonstrating TA’s value to your business leadership team.
Bryan Romeike will discuss how professional service providers can leverage LinkedIn for relationship building as well as how to identify the warmest path to reach and engage with potential decision-makers.
On the 23rd of March, LinkedIn held a High Tea event that discussed sales strategies in the digital age. During this time, our LinkedIn experts showed attendees how to adopt Social Selling and enhance sales effectiveness through targeted social media engagement. This specifically looked at how to best leverage the LinkedIn platform to find the right buyers, make profitable connections and gain a competitive edge.
Conventional account management strategies are limiting growth. Join our own Director of Product Marketing, Dominic Archibald, for a deep dive into how you can stand out and add value with LinkedIn.
Official Research: Event Technology in 2015 by MPIDoubleDutch
63% of planners are currently using mobile apps at events.
Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.
The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.
Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
Ethan Hamilton provides a closer look at the features and benefits of LinkedIn Sales Navigator, a standalone platform leveraging the power of LinkedIn for the sales professional to stay on top of their book of business.
How To Effectively Train Autonomous Media BuyersAffiliate Summit
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: What are the vital traits of media buyers? How do you find these people? What is the best way to train them? And how do you give them the tools to run traffic both autonomously and profitably?
The buying landscape is changing and conventional sales tactics are losing deals. Learn how you can get ahead of the curve and sell more effectively with these account based selling tactics.
Kayla Wills reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
The Long Game, Building a Global Social Selling Programme - SAP - A customer ...LinkedIn Sales Solutions
Featuring Malin Liden, VP, Global Sales Enablement, SAP. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.
A Marketer Looks at Sales - Marketing's Role in Social Selling - HSBC - A cus...LinkedIn Sales Solutions
Featuring Lauren Somers, Digital and Social Media Marketing Manager, HSBC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
Achieving Success with Account Based SellingNicole Terzic
Learn the LinkedIn sales team's Account Based Selling process to garner results and stay ahead of the curve. Get specific, go-to-market tactics, beginning with selecting and breaking into strategic accounts to providing highly-customized information to close key deals.
Featuring Katie Baudler, Account Executive Manager
Using Targeted Account Selling to Crush Your Sales KPIsBrandon Redlinger
Account-Based Selling (ABS) is a new and quickly evolving space. There’s no set playbook circulating around the Internet. This method for selling is made possible by advancing technology, increasing availability of data in the public domain and the need to find a new, effective way to sell.
In this presentation you'll discover:
-What Account Based Selling is
-Why you should care
-How to find target accounts
-How to conduct research
-How to establish and execute your outbound plan
-The most costly mistakes
-An example of ABS in action
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Mo Karim, Consultant - Strategic HR Projects, CBRE
Audina Choong, Head of Global Talent Acquisition, Gemalto
Xavier Monty, Social Media Strategy Leader, Sage Group
Bridget Gisby, HRBP Director, LinkedIn
How can talent acquisition play a critical role in a company’s overall business journey? In this session, learn how to drive workforce transformation through a business-aligned talent acquisition strategy, supporting business growth through an integrated talent channel framework and a strong employer brand. This session will show how talent acquisition can be a key enabler of business success in a global company transformation, ultimately demonstrating TA’s value to your business leadership team.
Bryan Romeike will discuss how professional service providers can leverage LinkedIn for relationship building as well as how to identify the warmest path to reach and engage with potential decision-makers.
On the 23rd of March, LinkedIn held a High Tea event that discussed sales strategies in the digital age. During this time, our LinkedIn experts showed attendees how to adopt Social Selling and enhance sales effectiveness through targeted social media engagement. This specifically looked at how to best leverage the LinkedIn platform to find the right buyers, make profitable connections and gain a competitive edge.
Conventional account management strategies are limiting growth. Join our own Director of Product Marketing, Dominic Archibald, for a deep dive into how you can stand out and add value with LinkedIn.
Official Research: Event Technology in 2015 by MPIDoubleDutch
63% of planners are currently using mobile apps at events.
Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.
The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.
Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
Benchmarking the Modern Meeting PlannerSocial Tables
How many meetings are you juggling each year? What tools are you using to work more efficiently and create incredible event experiences? How do you stack up against modern event planners in 2016?
Across every industry - event planners are some of the hardest working people out there. That's why Social Tables conducted a survey and collected the latest research, to find out how they get their jobs done. Find out how today's meeting and event planners go about their day-to-day, and learn from 10 actionable tips that can save you time, and take your events to the next level.
On 25th July Dublin Convention Bureau hosted their mid year trade briefing in The Honorable Society of King's Inns. The presentation gave an overview of 2015 performance to date (Jan - July), plans for the remainder of the year and Helen McDaid, Manager of the Dublin Programme Team, provided an update on 'Destination Dublin.'
eventScribe Boost allows meeting planners to communicate with their staff and stakeholders, update information about their sessions, and manage operations and logistics details in real time at their conferences and trade shows.
A Digital Marketing Strategy - Monaco Convention Bureau (MICE sector)Robert Langereis
"In November 2014, the Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign.
The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents.
This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen.
The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players." [http://www.monaco.edu/news-business-school/index.php/msc-in-digital-marketing-corporate-project]
I can count myself lucky to have been part of one of the two groups from IUM who presented their recommendation to the Monaco Tourism and Convention Authority. We feel honoured to have contributed (to whatever extend) to the succes of this campaign.
This strategy was created, and presented, by: Christiaan Barnard, Thomas Lyseggen, Gregory Meynaud, and myself.
Social media and websites for government meeting plannersCity of Waco
A presentation aimed at government meeting planners and other meeting planners, with fresh information about new cloud-based meeting planning software, mobile apps, and how to use social media to enhance your convention or event.
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.
Presentation for the Michiana Consultants Round Table held August 17, 2010 by Dick Wooden and Julie Cooper. Focusing on business relationship development changes, social media and small business Contact management (Sage ACT!). Development of a marketing strategy before picking tactics.
Marketing in Surprising Times: NAED ADventure ConferenceLois Kelly
Marketing trends in a digital age: relabeling marketing, using preference and customer love as a decision filter, building capabilities as marketing strategist, scientist, activist, artist
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Organic Gardener's Guide to Lead NurturingPete Jakob
Presentation given at a seminar organised by B2B Marketing Magazine at the Century Club, London - Sept 23rd. The presentation provides 9 practical steps for improving the yield from your marketing campaigns.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
Similar to HSMAI: Do you know what your meeting planners want? (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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