The document provides an overview of a marketing presentation for public practitioners given by Michael 'MC' Carter. Some key points:
1. The presentation covers why marketing has become a focus for many accounting firms, dispels common myths about marketing, and provides practical marketing tips.
2. A survey found the top challenges facing firms are growth, profitability, and cash flow. Many accountants have not received marketing or sales training.
3. The presentation defines an effective marketing machine and emphasizes measuring client relationships through the number of services provided per client. Niching and understanding social styles can help firms improve their marketing.
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
10 Leadership Lessons I Wish I Learned In My 20'sTodd Wilms
Here are 10 Leadership Lessons I wish I had learned in my 20's. While we all would benefit from a second bite of the apple, here are 10 that help me shape my future, not regret my past.
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
How Humans Think - UX and Content Marketing - Cait Vlastakis Smith - Centerli...Centerline Digital
UX & Content Marketing: Navigating How Humans Think
Humans are strange, complex, fickle creatures. That said, it's our job as designers, content creators and marketers to deeply understand our audience as humans, not just "users" or "buyers." Why? So we stop making content people don't need, want or care about, and start delivering greater value.
The biggest challenge we face is putting aside our own personal preferences and biases. The best way tackle this challenge is by diving head first into audience research to understand who we're talking to. In essence: We have to think less like marketers and more like our audience.
This presentation given at DMFB explores action-based methods to begin untangling how people think. Throughout the presentation, we explored:
1) How the brain is structured to process information
2) Key questions to ask ourselves during content and design planning to help us think more like our audience
3) User experience (UX) research methods to apply throughout content marketing efforts, such as interviews and contextual inquiries
4) How to synthesize varying depths of customer insights into strategic outputs to guide content creation, and
5) A step-by-step "audience first" content planning guide that serves as a jumpstart tool for building content marketing programs around humans
Uncovering what motivates people, surfacing unknown needs and gathering insights will ultimately help us figure out how we can serve them better. Unpacking the answers to “Why” fuels user experience research. And when applied to content marketing, it paints a clearer picture of our audience and helps us create meaningful content and user-centered experiences that win attention, respect and loyalty.
For more information, please visit http://www.centerline.net or find me on Twitter at @caitvsmith.
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
10 Leadership Lessons I Wish I Learned In My 20'sTodd Wilms
Here are 10 Leadership Lessons I wish I had learned in my 20's. While we all would benefit from a second bite of the apple, here are 10 that help me shape my future, not regret my past.
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
How Humans Think - UX and Content Marketing - Cait Vlastakis Smith - Centerli...Centerline Digital
UX & Content Marketing: Navigating How Humans Think
Humans are strange, complex, fickle creatures. That said, it's our job as designers, content creators and marketers to deeply understand our audience as humans, not just "users" or "buyers." Why? So we stop making content people don't need, want or care about, and start delivering greater value.
The biggest challenge we face is putting aside our own personal preferences and biases. The best way tackle this challenge is by diving head first into audience research to understand who we're talking to. In essence: We have to think less like marketers and more like our audience.
This presentation given at DMFB explores action-based methods to begin untangling how people think. Throughout the presentation, we explored:
1) How the brain is structured to process information
2) Key questions to ask ourselves during content and design planning to help us think more like our audience
3) User experience (UX) research methods to apply throughout content marketing efforts, such as interviews and contextual inquiries
4) How to synthesize varying depths of customer insights into strategic outputs to guide content creation, and
5) A step-by-step "audience first" content planning guide that serves as a jumpstart tool for building content marketing programs around humans
Uncovering what motivates people, surfacing unknown needs and gathering insights will ultimately help us figure out how we can serve them better. Unpacking the answers to “Why” fuels user experience research. And when applied to content marketing, it paints a clearer picture of our audience and helps us create meaningful content and user-centered experiences that win attention, respect and loyalty.
For more information, please visit http://www.centerline.net or find me on Twitter at @caitvsmith.
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
When you're running a small business, you have to wear a lot of hats. So what do you do when one of your "hats" just won't fit?
This webinar is all about identifying which areas of your business deserve your attention and which areas you'd be better off leaving to people with the time and expertise to really take care of them. Why beat your head against the wall trying to complete tasks that are boring, frustrating, or you just plain aren't good at?
We'll cover the questions you should ask yourself before outsourcing locally, the project management and collaboration tools you can use to stay coordinated and avoid duplication of effort, and real-life examples of companies that saved money and time through outsourcing functions such as IT or payroll.
7 ways to get more value from your precious customer insightMartin Wright
How often have you seen expensive research gathering dust; wasted and ignore? Insights capable of helping a company become fitter, more popular and richer crowded out by today’s urgent demands?
In this multi-channel, fast moving and competitive world understanding customers better has never been more important.
Here are seven things we do that help companies fully exploit the value locked in this rich resource. Some are simple, others require effort; all provide great value for money.
Studies show that happy employees are more productive. If there is one single thing you can do to increase productivity, focus on that. All of the software and efficiency in the world can’t top a team member who wants to be at work and who wants to do a good job. If you get this one right, the rest is all dessert.
نکات راهاندازی کسبوکار با مدل استارتاپی و چگونگی دست یافتن به یک ایده، تیم، محصول و اجرای عالی که در اولین کارگاه مرحله اول برنامه تامزآپ توسط آیدین پرنیا ارائه شد.
How can you best lead your team and company through periods of rapid change and uncertainty? What can you do to invest in values and culture at a time when they matter more than ever? Join this session to add actionable tools to your toolkit along with a boost of optimism and support.
Motivational Speaker Dave Crane - 10 Leadership Skills Only High Achievers KnowDave Crane
Go on to Google and enter Dubai Motivational Speaker"
You will notice that one name Dominates Google's Front Page, and that name is unmistakably that of The Man famously known around the world as -- Dubai Motivational Speaker -- The Life Designer -- Dave Crane
When Event Planners and Organisers Look for The Best Motivational Speaker in Dubai, An International and Professional Corporate Speaker on Leadership in Japan, A Singapore Motivational Speaker, A Motivational Speaker in Indonesia, an Asian Motivational Speaker, an Asian Inspirational Speaker, a Motivational Speaker in China, a Motivational Speaker in Malaysia, Malaysia Motivational Speaker, a motivational speaker in Vietnam, Korea Motivational Speaker, a motivational speaker Philippines, Philippines Motivational Speaker, a Motivational Speaker in China, China Motivational Speaker, A person to help people Get Motivated, An International Speaker to conduct Motivational Seminars and share Motivational Quotes and inspirational messages-
Dave Crane makes for a few of the Top World Famous Motivational Speakers where the Audience consistently rank his performance as one of The Top Motivational Speakers of our time.
Apart from being described as Compelling, Energetic, Enigmatic, Enthusiastic, Engaging, Informing and Inspiring As a Leading Motivational Speaker in Asia and a Recognised Motivational Public Speaker in Asia, Attendees of Dave Crane's Seminars and Conferences, Raving Fans and Students consistently Rank Dave Crane as The Best Motivational, Inspirational and Leadership Speaker in Asia, Middle East and Indian Subcontinent.
With a library of over 1000+ Educational Modules, Dave Crane is the Creator of Countless Training Programs to Inspire and Inform Individuals and Teams to turn their Milestones into Stepping Stones
As a Media Darling, Dave Crane is repeatedly called upon for his thoughts and can be often found quoted in the Media. With hundreds and hundreds of published articles all over the world in magazines and newspapers, Dave Crane's Work and Message is hard to miss.
As a Speaker/Host of the Rugby 7s and creator of The Life Designers, a motivational, life design system aims to bring the real you within you, Dave Crane has been Voted by his Seminar/Conference Attendees, Students and Raving Fans as the Best Motivational in Asia, The Best Motivational Speaker in Middle East and The Best Motivational Speaker in India
Call in Dave Crane Dubai Motivational Speaker to your next International Conference to help your people Get Inspired, Get Informed and Get Going!!!
Website:
http://www.DaveCraneGlobal.com
http://www.DubaiMotivationalSpeaker.com
Booking and Interview Request:
dave@thelifedesigners.com
Link with Dave Crane on LinkedIN
https://www.linkedin.com/in/davecranedubai
Building a world class team requires hiring and retaining Very Talented People (VTP's). This presentation covers finding, recruiting and retaining these elite performers on your team.
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Joseph de Leon
Are you asking questions that matter or are you asking the questions that really matter?
Having the wrong answer to the right question is often better than having the right answer to the wrong question.
Beyond providing a few examples of these transformative questions, this presentation shares a framework perspective on asking the questions that really matter.
While not having all the answers, it should help lead you to asking better questions.
This is an enhanced version of a talk given during the Strategic Planners Workout- a training conducted by the 95% Academy on behalf of the 4As.
Staying on the Right Side of the Fence when Analyzing Human DataDataSift
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Boosting Your Brand Marketing with Facebook Topic Data InsightsDataSift
You have a new market entrant. You would like to know how it’s impacting your brand. So the first thing you do is to find out your share of voice in the market. What now?
Indeed, knowing your brand’s share of voice is important for monitoring your brand health, but wouldn’t it be even better if you know how it varies among different demographic groups, how audiences are engaging with your brand and what features or products are driving your top engagements?
We believe so. It is in the details that makes the difference and can truly impact your brand marketing. The share of voice use case is but one of the many Facebook topic data insights that can help you turn a good first start into a full fledged brand marketing strategy.
Join us for our upcoming webinar and learn:
About the different ways your brand can apply Facebook topic data to achieve the brand marketing results you’ve always wanted
Explore the brand health use case and three other examples of how Facebook topic data insights can help you discover the undiscoverable
Have your questions about Facebook topic data answered
Sign up to save your seat today!
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
When you're running a small business, you have to wear a lot of hats. So what do you do when one of your "hats" just won't fit?
This webinar is all about identifying which areas of your business deserve your attention and which areas you'd be better off leaving to people with the time and expertise to really take care of them. Why beat your head against the wall trying to complete tasks that are boring, frustrating, or you just plain aren't good at?
We'll cover the questions you should ask yourself before outsourcing locally, the project management and collaboration tools you can use to stay coordinated and avoid duplication of effort, and real-life examples of companies that saved money and time through outsourcing functions such as IT or payroll.
7 ways to get more value from your precious customer insightMartin Wright
How often have you seen expensive research gathering dust; wasted and ignore? Insights capable of helping a company become fitter, more popular and richer crowded out by today’s urgent demands?
In this multi-channel, fast moving and competitive world understanding customers better has never been more important.
Here are seven things we do that help companies fully exploit the value locked in this rich resource. Some are simple, others require effort; all provide great value for money.
Studies show that happy employees are more productive. If there is one single thing you can do to increase productivity, focus on that. All of the software and efficiency in the world can’t top a team member who wants to be at work and who wants to do a good job. If you get this one right, the rest is all dessert.
نکات راهاندازی کسبوکار با مدل استارتاپی و چگونگی دست یافتن به یک ایده، تیم، محصول و اجرای عالی که در اولین کارگاه مرحله اول برنامه تامزآپ توسط آیدین پرنیا ارائه شد.
How can you best lead your team and company through periods of rapid change and uncertainty? What can you do to invest in values and culture at a time when they matter more than ever? Join this session to add actionable tools to your toolkit along with a boost of optimism and support.
Motivational Speaker Dave Crane - 10 Leadership Skills Only High Achievers KnowDave Crane
Go on to Google and enter Dubai Motivational Speaker"
You will notice that one name Dominates Google's Front Page, and that name is unmistakably that of The Man famously known around the world as -- Dubai Motivational Speaker -- The Life Designer -- Dave Crane
When Event Planners and Organisers Look for The Best Motivational Speaker in Dubai, An International and Professional Corporate Speaker on Leadership in Japan, A Singapore Motivational Speaker, A Motivational Speaker in Indonesia, an Asian Motivational Speaker, an Asian Inspirational Speaker, a Motivational Speaker in China, a Motivational Speaker in Malaysia, Malaysia Motivational Speaker, a motivational speaker in Vietnam, Korea Motivational Speaker, a motivational speaker Philippines, Philippines Motivational Speaker, a Motivational Speaker in China, China Motivational Speaker, A person to help people Get Motivated, An International Speaker to conduct Motivational Seminars and share Motivational Quotes and inspirational messages-
Dave Crane makes for a few of the Top World Famous Motivational Speakers where the Audience consistently rank his performance as one of The Top Motivational Speakers of our time.
Apart from being described as Compelling, Energetic, Enigmatic, Enthusiastic, Engaging, Informing and Inspiring As a Leading Motivational Speaker in Asia and a Recognised Motivational Public Speaker in Asia, Attendees of Dave Crane's Seminars and Conferences, Raving Fans and Students consistently Rank Dave Crane as The Best Motivational, Inspirational and Leadership Speaker in Asia, Middle East and Indian Subcontinent.
With a library of over 1000+ Educational Modules, Dave Crane is the Creator of Countless Training Programs to Inspire and Inform Individuals and Teams to turn their Milestones into Stepping Stones
As a Media Darling, Dave Crane is repeatedly called upon for his thoughts and can be often found quoted in the Media. With hundreds and hundreds of published articles all over the world in magazines and newspapers, Dave Crane's Work and Message is hard to miss.
As a Speaker/Host of the Rugby 7s and creator of The Life Designers, a motivational, life design system aims to bring the real you within you, Dave Crane has been Voted by his Seminar/Conference Attendees, Students and Raving Fans as the Best Motivational in Asia, The Best Motivational Speaker in Middle East and The Best Motivational Speaker in India
Call in Dave Crane Dubai Motivational Speaker to your next International Conference to help your people Get Inspired, Get Informed and Get Going!!!
Website:
http://www.DaveCraneGlobal.com
http://www.DubaiMotivationalSpeaker.com
Booking and Interview Request:
dave@thelifedesigners.com
Link with Dave Crane on LinkedIN
https://www.linkedin.com/in/davecranedubai
Building a world class team requires hiring and retaining Very Talented People (VTP's). This presentation covers finding, recruiting and retaining these elite performers on your team.
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Joseph de Leon
Are you asking questions that matter or are you asking the questions that really matter?
Having the wrong answer to the right question is often better than having the right answer to the wrong question.
Beyond providing a few examples of these transformative questions, this presentation shares a framework perspective on asking the questions that really matter.
While not having all the answers, it should help lead you to asking better questions.
This is an enhanced version of a talk given during the Strategic Planners Workout- a training conducted by the 95% Academy on behalf of the 4As.
Staying on the Right Side of the Fence when Analyzing Human DataDataSift
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Boosting Your Brand Marketing with Facebook Topic Data InsightsDataSift
You have a new market entrant. You would like to know how it’s impacting your brand. So the first thing you do is to find out your share of voice in the market. What now?
Indeed, knowing your brand’s share of voice is important for monitoring your brand health, but wouldn’t it be even better if you know how it varies among different demographic groups, how audiences are engaging with your brand and what features or products are driving your top engagements?
We believe so. It is in the details that makes the difference and can truly impact your brand marketing. The share of voice use case is but one of the many Facebook topic data insights that can help you turn a good first start into a full fledged brand marketing strategy.
Join us for our upcoming webinar and learn:
About the different ways your brand can apply Facebook topic data to achieve the brand marketing results you’ve always wanted
Explore the brand health use case and three other examples of how Facebook topic data insights can help you discover the undiscoverable
Have your questions about Facebook topic data answered
Sign up to save your seat today!
Partnership design and development for technology startups is based on a Business Model design. Partnership decisions impact the entire business model and require a disciplined approach.
Why should your accounting or advisory firm do blogging? Where does blogging fit into your overall marketing approach? How do you measure its effectiveness? What results are firms getting?
Slides from the CEDIM Innovation Series presentation. Includes a new business model framework, the business model as strategy cube and a design thinking oriented approach to business model innovation. @cedim
Practical workshop at UX London 2016, delivered by Doug Morwood of Business Models Inc UK. Great Value Proposition Design leads to great business success. Why? Because only by truly understanding the needs of the customer can we design solutions that last.
Softlanding for global startups nsob taiwan 19 juni 2014Pim de Bokx
I was happy to share my experience and vision with the Governmental delegation from Taiwan on how to attract international entrepreneurial talent. For example through softlanding programs, international incubation and seed accelerators.
Development of business incubation in The Netherlands Pim de Bokx - Tunis 1...Pim de Bokx
For the Ministry of Foreign Affairs we've conducted research, including field work and local seminars in North-Africa. The objective was to analyse the start-up ecosystems in Morocco and Tunisia and develop an approach to help advance these ecosystems. We managed to meet many people that share our passion for start-ups, entrepreneurship, innovation and business incubation.
This is a class for businesspeople/MBA that I currently teach at UVA Darden. It's a continuation of Software Design (bit.ly/sw-class). For more on the Software Development class, see bit.ly/sw-dev.
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
Practice Paradox Clientshare Academy Launch - Including Foundation Member O...Practice Paradox
Marketing Course for Accounting Firms: Recording of 23 June 2010 webinar where we covered the unique aspects of the course, benefits of the program, the course curriculum, the format and delivery of the course, pricing, as well as a special Foundation Member offer for the first intake of firms into the program.
Beyond the Lecture: Experiential Learning for Large GroupsInsight Experience
Think learning in ballrooms is boring? Learn how to get your participants energized in a high-context experience that gets people talking and engaging in real business issues. Learn what caused one Fortune 100 executive to state, "Wow! This was the best learning experience I've seen in 20 years" following a class of 1500 people. We'll share the 4 powerful concepts for making learning high-impact for groups of 60-2000. Insight Experience's unique large-scale simulation design engages participants with a set of real world scenarios, real time results, and both team and individual feedback.
Insurance marketing like geico or progressive.keyCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Using data to create intrinsic motivation and a growth mindset Vendasta Technologies
Drive a growth mindset through your organization is essential. Use data to create alignment, accountability, focus, insights and agility. Using data to motivate your team will not only drive a growth mindset, but results you can measure.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddThadeus Giedd
The questions you should be asked (or should have been) and the items that should be addressed prior to starting the business plan writing process.
A different style, but I think the correct starting approach to tackling writing a business plan.
Putting the "Strategic" in Strategic Business PartnerVisier
Deloitte University Press’s recent “Global Human Capital Trends 2014” report identified that re-skilling HR is a “top three” priority for enterprises worldwide. Yet only 15 percent of organizations say they are ready to respond to this trend, and even fewer (11 percent) say they are ready to implement workforce analytics.
What is driving this trend? How does the re-skilling of HR relate to workforce analytics? Find out how to put the "strategic" in Strategic Business Partner.
View the full webinar recording here:
http://www.visier.com/lp/putting-strategic-in-strategic-business-partner/
Similar to Effective Marketing for the Public Practitioner - Presentation by Michael 'MC' Carter at IPA's NSW Public Practice Symposium - 03 June 2011 (20)
Marketing Masterclass for Accountants - Event LaunchPractice Paradox
Slides from webinar held 14-Sep-2010. See www.practiceparadox.com.au/masterclass for an event brochure and video of the webinar. 3-Day workshop to be held 13-15 Sep 2010 in Queensland, Australia.
Marketing, Sales Process and Selling Skills for Accounting Firms – Marketing ...Practice Paradox
Slides from webinar held 1 Sep 2010. Part 3 in 3-part series, teaching accounting firms leading edge marketing strategies. Topics: Your Packaging, Your Pipeline, Your Oil, Your Control Panel.
Last Wednesday we presented Part 2 of our 3-part webinar series, '10 Steps to Building a Marketing Machine for Growing Your Accounting Firm.'
We addressed components 4, 5 and 6 in the Marketing Machine model:
- Component #4: Use an Engine (one-to-many content publishing platforms, including social media tools)
- Component #5: Build a Conveyor Belt (series of small increasing-gradient steps for prospective clients to take)
- Component #6: Apply a Filter (structured 3-step sales process)
Slides used in 2 hour introductory workshop to explain to team members in an accounting firm what The Paradox™ Process is, how it will help the firm work more closely with clients, and how team members, the firm and its clients will benefit as a result. The slides are graphical, not wordy. For more information on the content delivered during the workshop please email michael [dot] carter [at] businessfitness [dot] net.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Effective Marketing for the Public Practitioner - Presentation by Michael 'MC' Carter at IPA's NSW Public Practice Symposium - 03 June 2011
1. Effective Marketing for
the Public Practitioner
Marketing for Accountants, Demystified
Michael ‘MC’ Carter - Director of Practice Paradox
2. Effective Marketing for
the Public Practitioner
Marketing for Accountants, Demystified
Michael ‘MC’ Carter - Director of Practice Paradox
3. What We’ll Cover Today
1. Why marketing is now a focus for many firms
2. Why you need to start taking marketing seriously
3. Dispelling common myths about marketing
4. Practical marketing tips you can apply today
5. Start you on your learning journey about marketing
9. Survey Practice Paradox™ Conducts
• Marketing skills training
• 41% have never been trained in marketing
• 14% haven’t received training in over 5 years
61%
• 6% haven’t received training within the past 2 years
• Selling skills training
•
•
48% have never been trained in selling skills
16% haven’t received training in over 5 years
77%
• 13% haven’t received training within the past 2 years
20. MARKETING MYTHBUSTING
MYTH TRUTH
1. Marketing is advertising. 1. Advertising is dead.
2. Sponsorships are marketing. 2. Sponsorships are donations.
3. Marketing is difficult. 3. Marketing has never been easier.
4. Marketing is a creative pursuit. 4. Marketing is logic and numbers.
5. A ‘corporate’ website matters. 5. Traditional websites are dead.
6. A website client portal matters. 6. Clients don’t care much about it.
21. MARKETING MYTHBUSTING
MYTH TRUTH
7. Accountants are not marketers. 7. Accountants must be marketers.
8. Marketing is about persuasion. 8. Marketing is about EDUCATION.
9. Clients like your newsletters. 9. Most clients don’t read them.
10. Marketing is about new clients. 10. It is first about existing clients.
11. Marketing is differentiation. 11. ‘Differentiation’ is a pipe dream.
12. Social media is a fad. Kids’ stuff. 12. Social media is POWERFUL.
24. Because the purpose of a business is to create a customer
the business enterprise has only two functions
marketing and
innovation
These produce results. Everything else is a cost.
Peter F. Drucker
25.
26. What you can measure,
you can manage.
What you measure,
improves.
28. Clientshare™
Definition: Number of Services Provided
Per Client Group Per Year
Can be measured across entire firm,
per Partner/Director, per Client Manager
and per Client Group.
29. Measuring Clientshare™
Example: Married couple who own a business:
1 for the two ITRs,
1 for the Company Return,
1 for the End of Year Accounts,
1 for Quarterly BAS preparation,
1 for their SMSF administration,
1 for their Family Trust work
___________________________
= Clientshare™ of 6
30. Growing Clientshare™
Example (continued): Potential services:
1 Tax Planning,
1 Cash Flow Budgeting,
1 Succession Planning,
1 IT Consulting
_____________________________
= Increases Clientshare™ from 6 to 10
36. Defining your niche(s)
1. Write down your favourite 6 clients
2. Write WHY you like dealing with them
3. Is there a common element between them?
4. Get CRYSTAL CLEAR on WHO your firm is targeting
51. }
Amiable Expressive
Reminder Minder
Rainmaking Zone
Go to website
practiceparadox.com.au
Grinder Finder
Analytical Driver
52. PEOPLE
Amiable Expressive
Reminder Minder
ASK TELL
Grinder Finder
Analytical Driver
TASK
53. PEOPLE
• Cooperate to gain • Create excitement and
agreement involvement
• Provide support Amiable Expressive • Share ideas, dreams,
• Communicate trust Reminder Minder enthusiasm
and confidence • Motivate, inspire, persuade
ASK TELL
• Focus on facts, logic
Grinder Finder • Focus on results
• Act when payoff clear • Take charge
• Careful not to commit Analytical Driver • Make quick decisions
too quickly • Like challenges
TASK
54. If you only ever do what clients ask for
Then you are a human vending machine
(:
55. If you only ever do what clients ask for
Order takers can be replaced by technology
Think webjet.com.au
Why? Advisers add value. Order takers do not.
56. QUESTION TIME
www.twitter.com/practiceparadox
http://www.facebook.com/PracticeParadox
http://www.linkedin.com/in/getmc
Michael ‘MC’ Carter - Director of Practice Paradox