1. VO HA NHAT LUAT
185/9 Le Quang Dinh Street,Ward 7, Binh Thanh District , HCM,Vietnam
Mobile: 090.814.7858, E-mail : vohanhatluat1609@gmail.com
CAREER OBJECTIVE: Looking for a position in Sales/Marketing to utilize my people skills
and experience.
PROFESSIONAL EXPERIENCES
British American Tobacco Ltd (June 2010 – 31 March 2015)
Horeca Trade Marketing & Bussiness development Executive
• Dealt with Horeca outlets for distribution, merchadising, sales activation for BAT’s
porfolio brands such as: Dunhill, Kent, 555, Craven A…
• Worked in team with DSR (Direct Sales Representative) and TSE (Territory Sales
Executive) to make sure distributed outlets in best condition of on-going stocks, new products
stocking, and pre-empt or limit the penetration of competed brands into key distributed
outlets.
• Worked with Installation Team to make sure all the merchadising be installed properly at
distributed/branded outlets.
• Maintained the current distribution coverage and proactively expanded the potential new
outlets.
• Tracked the volume share, value share and switching rate among cigarette brands at
distributed outlets.
• Daily visited and checked the performance of BAT’s brands at distributed outlets for sales
volume, stock, competitors moving, consumers feedback, etc…
• The key role to handle all the brand activities at Horeca outlets as game activation, brand
ambassadors, PG activation for new launching product (new flavor, new packaging, limited
editions, new brands…), thematic campaigns or volume-driven activities. Work directly with
brand team, agency team and suppliers.
• Initially proposed tactical plan to adjust the spectacular issues at distributed outlets or to
achieve the sales target to be the champion trading team.
• Managed & Trained brand Ambasador (B.A) team to make trade activation activities .
• Recruited B.A and in charge of all the communications.
• Employment Excellent Award in 2013.

2. VO HA NHAT LUAT
185/9 Le Quang Dinh Street,Ward 7, Binh Thanh District , HCM,Vietnam
Mobile: 090.814.7858, E-mail : vohanhatluat1609@gmail.com
• Outstanding Employee in 2014.
Viet Thai International Join Stock Co.Ltd (Hihglands coffee) ( September, 2008 -
January, 2010)
(Sales supervisor in charge of Horeca Channel)
• Communicated, established and maintained good relationships with key customers,
handled their requirements.
• Responsbile for new businees development, client relationship buidling, negotiation,
account management, and servicing foreign account customers.
• Guided customer implement procedures related to transactions and contract.
• Established new clients’ relations; Provided after-care to recent and previous clients.
• Lead, manage sales team (5 persons), support them to sell products.
• Contact and visit key costumer.
• Training sale skills for horeca team.
• Reponsible for: sales support to sales director .
Good Food Company September 2006 - August 2008
(Horeca Team Leader)
• Do promotion plan for development target
• Control activities in order to maximize products.
• Follow up prices and contracts.
• Attend during promotion time in all areas of VietNam.
• Contact & visit costumers on regular basic & key costumers.
• Lead, manage sales team (5 personal), support them to sell products.
• Find more 100 new costumers.
• Report weekly & Monthly for Bussiness Director.

3. VO HA NHAT LUAT
185/9 Le Quang Dinh Street,Ward 7, Binh Thanh District , HCM,Vietnam
Mobile: 090.814.7858, E-mail : vohanhatluat1609@gmail.com
EDUCATION:
Bachelor of Art
HCM University of Economics - 2006
ADDITIONAL TRAININGS/SKILLS:
The Presentation Skills by Dale Carnegie, ILA Languages School , The Problems Solving skills by
the TMA. Customer oriented, team oriented, people oriented, great negotiation skills.
REFERENCES: Will be available upon request