Nayak Tutorials Management

2. STRATEGY OF NAYAK'S TUTORIALS
• Group members
AMIT MISHRA. A31
PRATIK WALANJ. A 56
VILAS ADOLE B 01
AMOL GHODERAO A1
RUPESH DAIPHODE A13
SAJAN GHARAT A16
ROHAN RAUT. A44

3. Introduction
leading education service institution, rendering educational coaching across
Maharashtra and Gujarat.
 They provide a wide range of services from coaching to training, in the field of
education, through a dedicated effort of professionals, devoted to ensuring success
and growth of students. We have been catering to the educational coaching needs
of school and college students since the year 2000.
 have a strong presence with 75 coaching centers, supported by over 500 well
educated & experienced tutors. We have grown to coaching around 15,000 students
every year over the last decade, and have shaped the future of more than 85,000
alumni.

4. NO FRANCHISEE SYSTEM/MODEL.
To ensure that the root ideologies of Nayak’s Tutorials are unvaryingly applied
everywhere, the various coaching centers of the organization are self run. To
ensure that the quality is maintained uniformly at all the centers, the managerial
staff at each of these centers are trained suitably to adapt themselves to the set
pattern.
CORE VALUES
AS PER SET VISION AND MISSION OF NAYAK’S TUTORIALS.
TRUST
QUALITY
LEADING
CHANGE
LEARNING
& SHARING
EXCELLENCE:
TEAMWORK:
INTEGRITY
HONESTY
RESPECT
FOR
INDIVIDUAL

6. OBJECTIVES OF STUDY
• ENVIRONMENTAL SCANNING /CURRENT SCENARIO.
• INTERNAL ENVIRONMRNT EXTERNAL ENVIRNMENT .
• STRATEGY FRAMING & IMPOERTANCE OF TIMELY CHANGES.
• STRATEGY IMPLIMENTATION .
• EVALUATION & CONTROL .

7. Marketing strategies and promotions
• Group discounts
• Bags And study materials.
• Hidden Tie ups with colleges and schools.
• Reference invitations.
• Celebrations'/Events

8. SWOT ANALYSIS
STRENGHTS
• IMPRESSIVE PAST RECORDS
• STANDARDISE PROCESS
• MODERN INFRASTRUCTURE
• ADVANCE FACILITIES
• EXPERIENCED STAFF
• ESTABLISHED BRAND NAME
WEAKNESSES

9. SWOT ANALYSIS
OPPORTUNITIES
• SCHOOL AND JR.COLLEGES
• TEACHERS TRAINING PROGRAMMS
• CONSULTATIONS
• TIE UPS WITH GOVERNMENT
• SUMMER TRANING CAMPS
THREATS
ROLE OF SCHOOLS

10. Expansion and Diversification plans
• PRE-SCHOOL
• STUDY MATERIAL
• PUBLICATIONS
• E-LEARNING PORTALS.
• HR SERVICES.

11. Porter’s 5 forces model
• Threat of competitor- Mahesh tutorials ,brilliance. HIGH
• Threat of substitutes – e-earnings. NIL
• Threat of new entrants – local classes. LOW
• Bargaining power of customer/buyer- LOW
• Bargaining power of suppliers- LOW

12. Internal
• Faculty
• Administration.
External
• Schools and colleges
• Study material suppliers
• Moderaters.

13. CSR (AS STRATEGY)
• NYKS foundation functions with a mission of 'Spreading Smiles' and
'Improving Lives' wherever it reaches. The foundation believes in enhancing
lives by indulging in various philanthropic activities. As part of the same, we
organize blood donation camps.
• Considering the apathy of the underprivileged children in our country, NYKS
Foundation makes dedicated efforts to donate in the form of study kits, food,
clothing and even sponsoring education.
• The elderly are given a new hope to lead a better life through various
programs
• NKYS Foundation is live to animal welfare also and has worked persistently
in this direction
•
The funds for conduction of various activities are raised from well wishers
and other like minded people
• NKYS foundation is registered under Public Charitable Trust on 31/09/2009
(Reg.No.Mah/202/09/Thane) as a non-profit orgnaisation.

14. Strategy
• Diversified Portfolio: Nayak’s Tutorials has adapted to the changing needs of time and
has ventured into establishing its leadership in various market segments to need fully
cater to its clients.
Leveraging Nayak's Brand: On account of its consistent focus on customer satisfaction,
Nayak’s Tutorials has constantly striven towards enhancing its efficiency and maintaining
the repute of the brand.
Superior Execution: Every activity at Nayak’s Tutorials is meticulously planned and
executed with excellent finesse, thanks to its stalwart team of executives, who have
never failed to manifest their allegiance towards the organization.
Excellent Quality: At Nayak’s Tutorials, emphasis has always been laid on the provision
of excellent quality to the clients and measures are recurrently taken to adhere to this
motto.

15. STPD
• SECONDARY SCHOOL
• JR.COLLEGES
• ENTRANCE EXAMS
SEGMENTATION
• ALL SCHOOLS.
• SPECIFIC CAREER ORIENTED STUDENTSTARGETING
• MARKS ORIENTED PROGRAMMS
• PROVEN QUALITY.
POSITIONING
• STANDARDIZE PROCES
DIFFERENTIATION

16. MARKETING MIX
PRODUCT
• TUTION /CLASSES
• ENTRANCE
• CRASH COURSES
• PLACE
• MUMBAI & SUBURBONS.
PRICE
• 12000/-TO 1,47,000/-
PROMOTION
• HORDINGS
• NEWSPAPERS & MAGZINES
• INTERNET
• WORD OF MOUTH

17. MARKETING MIX
PROCESS
• TEACHERS
• MODERATORS
• ADMINISTRASTION
PEOPLE
• TEACHING
• TRAINING
• EVALUATING(BACK END)
PHYSICAL EVIDENCE
• CLASSROOMS
• STUDY MATERIAL

18. THANK YOU..!!!