Blackfriday emarketing strategy for oralB

1. Oral- B
BlackFriday Strategy

2. Building Buzz from November
Some shoppers (29%) will start holiday
shopping before Halloween
19% will start shopping on Black
Friday/Cyber Monday, and 48% will do
so in early December
Google Data, Indexed Search Query Volume,Black Friday Query demand
Facebook and Instagram users highly engaged on
daily basis

3. Building Hype
GOOGLE SEARCH
● Introducing Oral B Black Friday Landing
page
To have plenty of time for Google and Bing to
index the landing page
Campaign: ORALB GENIUS
● Employees to share experiences (WOM)
● People asked to share their experiences
to get some early access deals
● Celebrity Endorsements
Medium- Twitter, Insta, FB, Email, Amazon

4. Twitter Trivia
● People use Twitter to connect with their personal and professional interests.
Effectively promoting the social campaign on this platform will attract
followers to learn more and amplify our message, both on and off Twitter.
● Promoting tweets to non followers will maximize reach and raise awareness
of the campaign. And starts real time conversations with the audience.
● Twitter is a huge platform, we will leverage this opportunity by inviting
celebrities to take part in the #OralBGenius contest. This will boost
participation and grow followers.

5. Promoting black friday deals using #OralbGenius contest. A content that invites
consumers to share their experiences with 30 sec videos and tag friends in the
tweet. Engaging consumers using hashtags such #BlackFriday and
#HappyThanksgiving, that aren’t specifically related to the deals as well.

6. Email Marketing
Emailing your customers a Black Friday
scratch-off coupon
The customer “scratches” the coupon to
reveal a discount of 10, 15 or 20 percent
Landing page has email subscription form
● Sending regular emails
● Giving shopper on email list for
additional discounts

7. Instant Insta
Linkin.bio is a landing page that
resembles your Instagram feed and
displays your posts as clickable
images
Clicking on posts takes to product
page
Video content accounts for 65% of
all ad impressions on Instagram
(Ref: AMA)

8. Mobile Strategy
● 37% of online purchase done through
Mobile (Ref Criteo report 2015)
● Push notification to loyal customers
● Banner Ads on app to participate in
spread a smile campaign
● Retargeting on other web pages.

9. Targeted Ads
● PDF circulars
● Advertising is reasonably priced
on such sites-
○ DealNews
○ BlackFriday.com
○ BFAds
○ GottaDeal.com
○ Brad’s Deals

10. Facebook
Consumers
● Use of #ORALB GENIUS
● Sharing Oral B experiences & videos
● Asked to tag friends- give a challenge
● Celebrity endorsements on Oral B and
experiences

11. Oral B page
● Countdown posts to Black Friday
● Engaging posts weekly-
○ How far are you driving
○ Plans for Black Friday
● Ads with link to Black Friday page
● Banner image
○ “Hello Black Friday! Your Deal is
Arriving!”
Hello Black Friday!
Your Deal is Arriving!

12. Youtube
● Consumers 64% more likely
to purchase after watching
video (Ref: Multivision digital)
● 10 sec teasers
○ “Unveiling the best toothbrush
deal” Click to know more
● 2016 Walmart -highest ad
spend on youtube.
○ Highest views (4 out of 5
videos)

13. Amazon
Highlighting its superior quality with best quality seal for distinction in product listing.

14. Being featured in Lightning Fast Deals
leading to rapid sales in short time
frames
Adding it to Amazon’s choice with a
banner in the footer
ADA’s approval making it the safest
and most effective electric
toothbrush to be highlighted with
the supporting text

15. Being featured in Alexa - exclusive
deals targeting people using the voice
assistant
Producing oral care related content for
Amazon’s Oral care page.Video,
blogpost, infographics etc.

16. Updating the Oral Care category banner with more relevant content about the ADA
approval and upcoming Black Friday deals to capture interest ahead of time.