Increasingly complex path to purchase30-step process beforebuyingConsumers spend a lot of time researching before visiting your store or buying from your website
The Consumer Today“Buyers are not persuaded by advertising alone. They’re usingthe web, search, social networks, and more to educatethemselves on potential purchases. Research showsconsumers are 60% through the buyer’s journey beforereaching out to brands for help on available options … Todaythe brand “voice” takes a front seat, while the hard sell takesa step back.”- Jonathan Lister, LinkedIn
7What are your Content Pillars?Choose content pillars that are relevant to your brand
What is your Brand Persona?Larry theInsurance SalesmanStuart the comic book store ownerVS.Content Marketing allows brands to convey a persona relevant to consumers’ interests, asopposed to always pushing for a sale.
Whatever your brand persona …Entertain while you educateShow your brand has heartAlways add valueListen & get the audience involved
Entertain, EducateTGIS – SingTel’s made-for-Youtube showSingTel 4G vs Parkour
Show your brand has heartBecoming Dad – Like Brothers
Content Marketing is not a Silver Bulletbut part of your larger social media strategyWhat makes great social?Supported at the top of the organizationBuilt around clear objectivesNOT freeRead more about this topic on my blog.