5. What could a case study focus on?
A business/industry
A specific project/program
A person
6. Types of Case Studies
Collective case studies: These involve studying a group of individuals.
Descriptive case studies: These involve starting with a descriptive theory.
Explanatory case studies: These are often used to do causal investigations.
Exploratory case studies: These are sometimes used as a prelude to further, more in-
depth research. This allows researchers to gather more information .
Instrumental case studies: These occur when the individual or group allows researchers
to understand more than what is initially obvious to observers.
Intrinsic case studies: This type of case study is when the researcher has a personal
interest in the case.
7. • Background information on the specific topic.
• An analysis of the case
• Recommendations ( if any)
What should it include ?
14. Finalizing the Case
After you have composed the first draft of your case study analysis, read
through it to check for any gaps or inconsistencies in content or structure:
Is your thesis statement clear and direct?
Have you provided solid evidence?
Is any component from the analysis missing?
A case study is a story about a situation or event that contains a problem or issue, usually a real situation.
An analytical report is a business report for stakeholders to determine the best course of action. For instance, a CMO might review a business executive analytical report to identify a specific issue caused by the pandemic before adapting an existing marketing strategy.
Once you have gathered the necessary information, a draft of your analysis should include these general sections, but these may differ depending on your assignment directions or your specific case study:
Introduction
Identify the key problems and issues in the case study.
Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
Background
Set the scene: background information, relevant facts, and the most important issues.
Demonstrate that you have researched the problems in this case study.
Evaluation of the Case
Outline the various pieces of the case study that you are focusing on.
Evaluate these pieces by discussing what is working and what is not working.
State why these parts of the case study are or are not working well.
Proposed Solution/Changes
Provide specific and realistic solution(s) or changes needed.
Explain why this solution was chosen.
Support this solution with solid evidence, such as:
Concepts from class (text readings, discussions, lectures)
Outside research
Personal experience (anecdotes)
Recommendations
Determine and discuss specific strategies for accomplishing the proposed solution.
If applicable, recommend further action to resolve some of the issues.
What should be done and who should do it?
