1. 9 Are the measurements in ready to wear clothing satisfactory?
For thisquestionmostof the answersi.e.;54% were inthe favor of prêtwear that yesthe
measurementsare satisfactoryandother46% weren’tsatisfiedwiththe fittingsof readytowear.
Followingare the mostcommonreasonsthatwere contributingtothe satisfactionordissatisfactionof
the customer:
YES
Sizesavailableare made according to the bodyshape of the womenof our country
Lengthsare made accordingto the standardheightof our country
Theyprovide alterationstofitinyourbody
Variouslengthsare availableforthe same print
NO
Customizedsizesforeachbodytype are not available.Theyworkonstandardsizes
10 Do you like the prints and fabric of prêt wear?
Are prints and fabric of pret
wear pleasant?
Sample size=150 Percentage%
Yes 134 89%
No 16 11%
Among those 150 students 89% are liking the fabric quality and prints of pret wear.
Although a lot of them doesn’t even buy pret because of different reasons e.g. pricing
issues, fittings etc but they do agree that the fabric quality and prints are quite satisfying
and better than other materials available in the market in low prices.
Rest of the 11% were not that satisfied reason being the fabric quality is good enough but
in some brands they find the see through fabric and prints are very much repeated. All the
Are the measurementsof prêt wear
satisfactory?
Sample size=150 Percentage%
YES 82 54%
No 68 46%
2. brands are copying each other’s prints; they should come up with something new and
different in order to make a trademark.
11 Do the cuts and silhouettes of readymade clothing meet international standards?
Do the cuts & silhouettes of
pret meet the global
standards?
Sample size=150 Percentage%
Yes 11 7%
No 139 92%
The response is so obvious that Pakistani pret wear brands doesn’t follow international
standard as far as cuts and silhouettes are concerned. The reasons that students gave were,
almost all of the brands are working on eastern clothing and they may play with the
lengths but they do not work with something other than their comfort zone that is straight
cuts or A lines. Other 7% which are in the favor says that brands do try to give some kind
of fusion looks to their pret lines.
12 Do you consider price when buying prêt wear?
Do you ponder over prices
while buying ready to
wear?
Sample size=150 Percentage %
Yes 143 95%
No 7 5%
As the above results says that most of the university going female students do ponder
over prices when buying pret, 143 out of 150 students check “Yes” and only 7 students
choose “No” they don’t see prices when they are shopping for pret.
3. RESEARCHMETHODOLY
The research has been conducted in two of the Karachi based universities, Textile Institute of
Pakistan and Karachi University (K.U). This research is based on exploratory research in
which we have used both primary and secondary data. We have collected secondary data from
our literature review which is based on authentic articles. For primary data we have done face to
face interviews in both the universities in the form of questionnaires with both open and close
ended questions as in some questions only had yes/no answers and some were answered with
reasoning. Hence, mixed methodology is being applied as quantitative and qualitative both the
approaches are used. Convenient sampling has been done as we did random selection for
interviews because of the time limitations and it became easier for us to analyze the final results.
We choose TIP because it was easy for us to get the insides of the students as we know them and
they know us and why Karachi University because there we find the diversity. A lot of students
coming from different backgrounds with different mindsets. Moreover, we got a chance to
interview students of different disciplines as there are no of departments and we got variety of
opinions and views. Cafeteria of Karachi University was the most common place where we did
most of the interviews because it was convenient for us to chase them there. Only female
students of both the universities were targeted as this research is restricted to the preference of
prêt wear amongst female university students.
SAMPLE SIZE
Textile Institute of Pakistan Karachi University (K.U)
Number of female students in TIP in
2014= 124 (est.) out of which we will be
interviewing 40 female students.
Number of female students in K.U in
2014= 11,000 (est.) out of which we will
be interviewing 110 female students.
