The document presents research on uncovering the latent needs of students, faculty, and alumni of XIMJ. It finds that the major stakeholders have a hidden desire to keep tangible items representing the institute. The latent need uncovered is the opening of an on-campus merchandise store selling college branded apparel, accessories, and stationery. Research through surveys of 80 respondents from students, faculty, and alumni supports this, finding strong interest in an on-campus store that would meet their need for pride in representing their college anytime. The presentation concludes that an on-campus merchandise store is the best solution to satisfy this latent need.
A study on customer satisfaction towards smartphone with special reference to...RajaKrishnan M
A study on customer satisfaction towards smartphone with special reference to Tirupur city - The study was undertaken by B.Com CA student in the year of 2016-2017.
Flipkart is an electronic commerce company founded in 2007, by Sachin Bansal and Binny Bansal. It operates exclusively in India, where it is headquartered in Bangalore, Karnataka. It is registered in Singapore, and owned by a Singapore-based holding company. Flipkart has launched its own product range under the name "DigiFlip", offering camera bags, pen-drives, headphones, computer accessories, etc. Flipkart also recently launched its own range of personal healthcare and home appliances under the brand "Citron". The brand offers 60 day replacement guarantee and On-site repair support under its warranty terms.
Legally, Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail. Other third-party sellers or companies can also sell goods through the Flipkart platform.
Snapdeal.com is an online marketplace, headquartered in New Delhi, India. The company was started by Kunal Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010
A study on customer satisfaction towards smartphone with special reference to...RajaKrishnan M
A study on customer satisfaction towards smartphone with special reference to Tirupur city - The study was undertaken by B.Com CA student in the year of 2016-2017.
Flipkart is an electronic commerce company founded in 2007, by Sachin Bansal and Binny Bansal. It operates exclusively in India, where it is headquartered in Bangalore, Karnataka. It is registered in Singapore, and owned by a Singapore-based holding company. Flipkart has launched its own product range under the name "DigiFlip", offering camera bags, pen-drives, headphones, computer accessories, etc. Flipkart also recently launched its own range of personal healthcare and home appliances under the brand "Citron". The brand offers 60 day replacement guarantee and On-site repair support under its warranty terms.
Legally, Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail. Other third-party sellers or companies can also sell goods through the Flipkart platform.
Snapdeal.com is an online marketplace, headquartered in New Delhi, India. The company was started by Kunal Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010
The purpose of this paper is to discuss on the concept of job satisfaction and how job satisfaction can make impact on the performance of employees in an organization. The paper will be limited to the positive and negative effects of Job satisfaction. Secondly, the literature review will discuss the relationship between employee motivation, job satisfaction and employee performance.
Understanding customer choice for selecting an apparel storedeshwal852
Apparel industry is the second largest retail category (after food and groceries), in India. It is one of the shining segments of our economy. This sector is the largest source of industrial employment in India. On the basis of random convenient sampling, the survey was conducted in the month of August 2015. A sample of 200 respondents was considered and study was conducted amongst the adults in Delhi and NCR. The sample was administered in person. A self-structured questionnaire was used to collect the data. The results clearly indicate that exchange policy, location, variety and reputation plays important role for selecting a store.
Dissertation - A study on consumer preference for bonus packs over price disc...Abhimanyu Singh
Sales promotion tactics are activities which the marketers employ to attract customers and persuade them to purchase the product. There is a plethora of products in a particular category. Customers now have a wide variety to choose from than earlier when market was dominated by few players. It has become all the tougher for marketers to devise marketing plans and schemes to attract new customers and motivate them to buy. Even on the customer`s side purchasing is not an easy task. There is a complex decision process that is involved and runs in a customer`s mind while he decides to buy a product. A customer apart from taking price as an index for purchase decision takes into account various other factors that are equally important in decision making. The marketing activities like sales promotion also becomes a part of the customer`s decision making.
Sales promotion activities like Bonus packs and Price discounts are the most frequently employed by a marketer to attract customers. But customers do not just buy or opt for whatever schemes are available. Their decision is based on calculation of the value provided for bonus packs and price discounts. However it has been observed that most customers tend to neglect base values which are associated with the percentage of bonus packs and price discounts. They view offers as single outright offers and make decisions on the basis of which provides greater benefit. Obviously, price discounts are lesser than bonus packs, ex.( 5% off against 50% free), customers tend to go for bonus packs without actually calculating the difference by taking into account the base value.
A STUDY ON CUSTOMER PREFERENCES TOWARDS ONLINE GROCERY SHOPPING IN BANGALORE ...RAMESH CHAVAN
a study on customer preferences towards online grocery shopping in Bangalore city, this project is related to online shopping and study the customer attitude towards online grocery shopping.
Consumer behaviour in online shopping and comparisonAmitkumarsingh376
In this you can find about the details about what is the behavior of consumer towards online shopping, along this i had also added a comparison between two top online marketers which are mostly in trend i.e., comparison between Flipkart and Amazon.
Hope you Guys enjoy it, and may this project may provide good knowledge to you all
Thank You
The purpose of this paper is to discuss on the concept of job satisfaction and how job satisfaction can make impact on the performance of employees in an organization. The paper will be limited to the positive and negative effects of Job satisfaction. Secondly, the literature review will discuss the relationship between employee motivation, job satisfaction and employee performance.
Understanding customer choice for selecting an apparel storedeshwal852
Apparel industry is the second largest retail category (after food and groceries), in India. It is one of the shining segments of our economy. This sector is the largest source of industrial employment in India. On the basis of random convenient sampling, the survey was conducted in the month of August 2015. A sample of 200 respondents was considered and study was conducted amongst the adults in Delhi and NCR. The sample was administered in person. A self-structured questionnaire was used to collect the data. The results clearly indicate that exchange policy, location, variety and reputation plays important role for selecting a store.
Dissertation - A study on consumer preference for bonus packs over price disc...Abhimanyu Singh
Sales promotion tactics are activities which the marketers employ to attract customers and persuade them to purchase the product. There is a plethora of products in a particular category. Customers now have a wide variety to choose from than earlier when market was dominated by few players. It has become all the tougher for marketers to devise marketing plans and schemes to attract new customers and motivate them to buy. Even on the customer`s side purchasing is not an easy task. There is a complex decision process that is involved and runs in a customer`s mind while he decides to buy a product. A customer apart from taking price as an index for purchase decision takes into account various other factors that are equally important in decision making. The marketing activities like sales promotion also becomes a part of the customer`s decision making.
Sales promotion activities like Bonus packs and Price discounts are the most frequently employed by a marketer to attract customers. But customers do not just buy or opt for whatever schemes are available. Their decision is based on calculation of the value provided for bonus packs and price discounts. However it has been observed that most customers tend to neglect base values which are associated with the percentage of bonus packs and price discounts. They view offers as single outright offers and make decisions on the basis of which provides greater benefit. Obviously, price discounts are lesser than bonus packs, ex.( 5% off against 50% free), customers tend to go for bonus packs without actually calculating the difference by taking into account the base value.
A STUDY ON CUSTOMER PREFERENCES TOWARDS ONLINE GROCERY SHOPPING IN BANGALORE ...RAMESH CHAVAN
a study on customer preferences towards online grocery shopping in Bangalore city, this project is related to online shopping and study the customer attitude towards online grocery shopping.
Consumer behaviour in online shopping and comparisonAmitkumarsingh376
In this you can find about the details about what is the behavior of consumer towards online shopping, along this i had also added a comparison between two top online marketers which are mostly in trend i.e., comparison between Flipkart and Amazon.
Hope you Guys enjoy it, and may this project may provide good knowledge to you all
Thank You
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
Discussion 1This week, of course, offered effective insight .docxduketjoy27252
Discussion 1
This week, of course, offered effective insight into the behaviour of a customer that shows a significant impact on the performance of a firm and the sustainability of a business. The marketing framework includes key elements such as 5Cs, STP, and 4Ps. The 5Cs of a firm include key elements such as customer, context, collaborators, company, and competitors, STP includes the elements like segmentation, targeting and positioning and 4Ps includes the elements like product, price, promotion and place (Iacobucci, 2018). The factors that influence the behaviour of a customer include the phases through which consumers go to purchase the products, types of consumer purchases, perceive and sense and attitudes of customers to make decisions, culture diversity that influences the perceptions of staff towards the products. The course also offered insight into the three phases of a purchasing process such as pre-purchase, purchase, and post-purchase. Each phase of a purchase process offers effective insight into the customer needs, solutions, develops effective consideration set and narrows it, determine effective channel, determines the satisfaction of customers, likelihood, and word of mouth. It is understood that business processes such as B2B and B2C use the buying process for buying the products. The course of this week also offered significant insight into various types of consumer purchases like convenience purchases, shopping, and special purchases. In the convenience purchase, the involvement of consumers is less and they do not invest a lot of time into making a plan to purchase the product. Shopping purchases involve the customer’s medium and make them invest medium time to purchase the products. Specialty purchases involve the customers highly and makes customers put much effort into making the products. There are three types of business purchases such as new buy, modified by, and straight buy. It also offered effective insight into classical conditioning and operant conditioning that helps the businesses to advertise the products and sell products effectively. It also included Maslow’s hierarchy of needs, motivation, attitudes of customers and decision-making like beliefs, importance, and choices made by the consumers to compare a variety of brands to develop effective decision through various stages and socio-cultural differences that show a significant impact on the perceptions of customers and decisions creating by them. Among the various concepts, the key concepts that are most important to me include customer behaviour, phases of a buying process, decision making, and types of business purchases. The main reason for considering these concepts is important to me is that they help me to understand the behaviour of customers, understand its impact on the purchases of a firm's products and know the benefits of various types of business purchases. This helps me to develop effective decisions and achieve success in the business.
Fashion accessories are decorative items that supplement one's garment, such as jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights.
Accessories add color, style and class to an outfit, and create a certain look, but they may also have practical functions. Handbags are for carrying small necessary items, hats protect the face from weather elements, Laptops provide mobile connectivity and are used to increase work power and gloves keep the hands warm.
Many accessories are produced by clothing design companies. However, there has been an increase in individuals creating their own brand name by designing and making their own label of accessories.
Accessories may be used as external visual symbols of religious or cultural affiliation: Crucifixes, Jewish stars, Islamic headscarves, skullcaps and turbans are common examples. Designer labels on accessories are perceived as an indicator of social status.
Accessories are also available in the form of bracelets, necklaces, earrings, and shoelace accessories.
A Study on Improving The Market Share of Milma Milk - With Special Reference ...inventionjournals
Customer satisfaction and trust are two important factors which influence any market. In this modern age it is very difficult to find a customer who is loyal to a single brand. But still there exist some cooperative companies which can create undivided demand in the market creating a natural monopoly. It is mainly because of the trust the customers put into it. The main objective of this project is to study the performance of MILMA in terms of its market share, satisfaction level of customers and dealers, customer loyalty, awareness of customers about the homogenisation technique and to determine the factors affecting the market share of MILMA. Research methodology employed is Statistical Research and Qualitative Research. Data’s were collected from both primary and secondary sources. Questionnaire Method is used to collect data’s from customers as well as dealers. Analysing the data collected, it is understood that MILMA have developed a fairly good demand, but being the only cooperative society in Kerala it should have been in a better position than it is in now. The main reasons for this situation are found to be unawareness among people about the homogenisation process to make fat content same, low commission rate for the dealers, and the problem of leakage. If proper measures are taken to ensure proper packaging without leakage and proper commission for the dealers, more dealers could be attracted. Customers should be educated about the homogenisation technique.
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
The analysis has revealed that the consumer is satisfied with Big Bazaar and its attributes. However Big Bazaar has not performed well with the customers who are slightly price sensitive. A marketing plan is suggested for Big Bazaar along with other suggestions to face the competition in the near future and the long run. Thus a detailed analysis is presented in the project.
This project was ideated and executed by me and my mentor who helped in the successful completion of the summer project. This was done during my last term in BBA as a part of my curriculum.The aim was to draw a conclusion on the preference between the above mentioned mode of shopping for clothes within my district Nadia. The study was conducted with the use of a survey form which was designed by me and simple factor analysis which will definitely be useful for future business development and also the consumers.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Latent need
1. Presentation on
Unearthing the Latent need in XIMJ
&
Delivering a solution to comply with
the need.
Presented to:
Dr. Pinaki Nandan Pattnaik Presented by:
Atrayee Dutta
Tonny Jacob
Abhishek Pramanik
2. What is a Latent Need?
A consumer expectation, desire or preference,
that goes unsatisfied because acceptable goods
or services wanted are not available or too
expensive.
It is a “hidden need” of a consumer which
have the capability to be active in the future
but yet to be identified.
08-10-2015 2Xavier Institute of Management, Jabalpur
3. Latent Need in XIMJ
• The major stakeholders or consumers of XIMJ hovers
around the students, faculties and most definitely the
alumni.
• Each of these above stakeholders deep down craves to
keep some kind of XIMJ customised tangible items
which promulgate any memory or symbol of the
institute.
• Thus, keeping this hidden thirst in mind, the latent
need thus which got uncovered was opening our very
own merchandise store in the campus which will be
having college T-shirts, accessories, stationeries etc.
08-10-2015 3Xavier Institute of Management, Jabalpur
4. Characteristic Features
• THE XIMJ MERCHANDISE STORE will be open all
through the year and for all i.e not just students, teachers
and alumni but also all those individuals who comes from
various colleges to take part in various events held in the
campus. It will act as a souvenir for them and will
constantly remind them of the place.
• This will also act as a strong marketing strategy to promote
the brand across the state and country. Having a tangible
item with the college logo and name printed creates a
lasting impression in the minds of people. It will not only
enhance the number of students but will also spread the
existence of the institute in those places where the probable
target customers are unaware.
08-10-2015 4Xavier Institute of Management, Jabalpur
5. Objectives of the Research Conducted
• To excavate the untouched spot of the
stakeholders of XIMJ which they desires.
• To know the intensity of the untouched or hidden
desire.
• To formulate a solution based on the latent need.
• To give suggestions as to how the solution can be
executed to meet the latent need.
08-10-2015 5Xavier Institute of Management, Jabalpur
6. Research Methodology
• Type of Research Design: Qualitative and Quantitative techniques.
• Sample Size: 80 respondents centering around a sample of existing
students, faculties and alumni.
• Source of Data: The existing research is centred around the data collected
from primary data through the questionnaire that was formulated and
floated to the students, faculties and the alumni of the institute to gather
relevant information.
• Data Collection Tools: Primarily open and close ended questionnaire.
• Analysis Method: Bar Graphs as per the percentage of responses per
questions.
• Software used for Analysis: SPSS
08-10-2015 6Xavier Institute of Management, Jabalpur
7. Analysis & Discussion
The figure depicts the age group
of the sample. Majority falls in the
age group of 25-28 years of age
followed by 21-24 years age
group.
08-10-2015 7Xavier Institute of Management, Jabalpur
8. When the question on source of
inspiration for purchase was
interrogated, as per the table,
majority said it was their friend's
word followed by the style in
stores and trend.
As per the figure depicts, most of the
respondents said they do not have a
fixed time to purchase a new item of
clothing accessory, rather they
randomly purchases those kind of
items.
08-10-2015 8Xavier Institute of Management, Jabalpur
9. As shown in the figure, the
respondents said that they make most
purchases during other occasions like
social parties, gatherings etc which is
followed by festive seasons.
When the respondents were
interrogated by the amount spend
per month on clothing accessories,
most said Rs.500 to Rs. 900 as a
safe amount.
08-10-2015 9Xavier Institute of Management, Jabalpur
10. Since online purchasing is very much in
vogue, so when asked about the total
percentage of purchases made on online
shopping , most said that it was more than
30% of shopping. Thus, concluding that
online shopping is much in vogue.
As shown in the figure, when asked
about the main criteria when purchasing
clothes, most respondents said that price
is a huge factor, the other criteria
follows thereafter.
08-10-2015 10Xavier Institute of Management, Jabalpur
11. The figure shows that this generation
or people living in this generation
mostly shops at the spur of the
moment. Though a lot of them still
believes in making a fully fledged
plan to make any kind of purchase
The respondents said that they
often buys matching items while
purchasing any new item as per
the table. While 30.5% of them
said they sometime buys matching
outfit items.
08-10-2015 11Xavier Institute of Management, Jabalpur
12. The result of this question's
response depicts that the
respondents readily make about
31-50% of their purchases during
sale followed by quite a good
number of respondents (29.3%)
said they make more than 50% of
their purchases during sale.
As per the figure shows, the
respondents were somewhat
interested in celebrity
fashion store as most of them
quoted that price is a big
issue for them in these kind
of stores.
08-10-2015 12Xavier Institute of Management, Jabalpur
13. The figure shows the response of the
question that when shopping for clothes
how do they go forward. While their
shows a tie between "decide to go in
due to window display or
advertisements, followed by "always
return to the same shop" but most said
they look for shops which have exciting
offers and sales while buying clothes.
The figure depicts what encourages
the respondents to try out new
trend, fashion and style. Majority
said the suggestions of their
friends. Peers does a lot in our
fashion it shows
08-10-2015 13Xavier Institute of Management, Jabalpur
14. It seems, as per the figure, most of
the respondents have visited the
college merchandise store while a
good handful of them did not too.
The answer to the given question was
almost same for most of the
respondents. Almost everyone wants
a college merchandise store in the
campus.
08-10-2015 14Xavier Institute of Management, Jabalpur
15. This figure depicts the answer for the
different ideas the respondents wants
to incorporate in the college
merchandise store. Most longs for a
refreshment centre while the other
responses also had their weightage
too.
The figure identifies the purchasing
interests of the respondents once the
college merchandise store opens.
Majority agreed that their purchasing
frequency would increase once the store
opens.
08-10-2015 15Xavier Institute of Management, Jabalpur
16. Plastic money is very much
in the trend, thus
respondents hugely agreed
on the fact that having a
card payment facility
would be of a very good
idea for them
Alteration facility is seen to be a
must have in the store as per the
respondents.
08-10-2015 16Xavier Institute of Management, Jabalpur
17. When finally asked about the type of products that the respondents wants in the
store, majority agreed to having all of the options given for the question viz.
College logo and image printed apparels, Customized stationeries as well as
Personal care items.
08-10-2015 17Xavier Institute of Management, Jabalpur
18. Limitations of the Research
Lack of interest of filling up the questionnaire on the
respondent's side.
A short time frame.
Some were unsure if this uncovered latent need of the majority
was their latent need too or not.
Inability to reach maximum number of alumni, whose response's
impact would had affected the research analysis to a great extent.
08-10-2015 18Xavier Institute of Management, Jabalpur
19. Conclusion & Suggestion
As per the response of the survey done, it can be clearly delineated that having
a college's own customised merchandise store is most indubitably the solution
to their latent need of not just the existing students and the faculties but also the
alumni. It is easier to purchase any kind of college customized items any
moment once there exists a store instead of the yearly wait to buy any college
merchandise primarily the T-shirt.
It is always a matter of pride when one uses their college customised items in
front of their peers or society away from the institute.
Thus, the best solution catering to this need of their is XIMJ having its own
merchandise store in the campus providing not just apparels but various other
products.
08-10-2015 19Xavier Institute of Management, Jabalpur