Kevin Bates and Thue Madsen presented a webinar on power boosting Facebook posts. They discussed how organic Facebook reach has been declining so businesses need to boost their posts to reach more people. They covered how to set up targeting for different audience types including interests, website behaviors, and lookalikes. They also explained how to structure Facebook ad campaigns and set up campaigns, ad sets, audiences, ads, and conversion pixels. They provided an example customer journey and recommendations on getting started with power boosting posts.
3. Today’s Presenter
Kevin Bates - WooThemes - @KevinB
Kevin Bates is the Technical Marketer at WooThemes. Since
working at ClickTracks he’s been focused on building data
driven marketing funnels that maximize the ROI of
campaigns.
Thue Madsen - KISSmetrics - @ThueLMadsen
Thue is the KISSmetrics Webinar Wizard and Marketing Ops
Specialist. Whenever Thue is not trying to automate
everything around him, you can find him fishing and hiking
in the Sierras.
6. “Preeminence means being seen in your market as
the most trusted advisor for life. You are there to
make a profound and sustaining difference in
their lives and you are there for them, whether
they monetarily reward you or not.”
— Jay Abraham
19. Relationship Targeting
Moving people through the funnel with the right content types.
Audience Types Content Types
Know
Look-a-Like Audience
Interest Targeting
Blog Posts
Like Website Custom Audiences Opt-In Pages
Trust Email List Product Offers
Targeting
27. Boost Campaign Structure
How to set up your campaign.
Campaign Setup
Campaign Ad Sets Ads
Boosts Interest Targeting
Blog Post
Website Custom Audience
Opt-In Page
Email List Custom Audience
Offer Page
38. Example Customer Journey
• Boosted Blog Post About SEO
• Added To SEO Website Custom Audience
• Ad Offering A Free eBook About SEO
• Subscribe To Your List
• Clicked And Viewed A Product
• Product Interest Website Custom Audience
• Special Offer
• Buy
• Customer Custom Audience
• Up-Sell Offers & Retention