With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
6. @HanaAbaza@Uberflip#uberwebinar
To be a 10x content marketer
(read: productive and on target
with your goals)
you have to create ridiculously
good content in a consistent,
repeatable way.
Process, process process!
26. @HanaAbaza@Uberflip#uberwebinar
Consistent drip of ideas (tools & team)
Guest posts (proceed with caution)
Prototype ideas (less time waste)
Writing / editing (don’t skip this!)
Proofreading (don’t skip this either!)
Re-purpose content
CONTENT CREATION
27. @HanaAbaza@Uberflip#uberwebinar
RE-PURPOSE CONTENT
Video to audio
Roundups
Slides / infographics (here’s a Slideshare
based on an eBook)
Blog posts → eBooks
Resurface evergreen content
Update existing content (here’s a great
example from Moz)
29. @HanaAbaza@Uberflip#uberwebinar
Ask for an email address
Don’t make it hard for people to
give you an email address
Bridge the gap between content
and demand (process)
LEADS / SUBSCRIBERS
30. @HanaAbaza@Uberflip#uberwebinar
Short term indicators vs. long
term ROI
What can you look at now to
see what’s working?
Iterate based on your goals and
key indicators
MEASUREMENT
69. @HanaAbaza@Uberflip#uberwebinar
7+ Must-Have Tools For Faster & Better Editing (read article)
The 9 Traits of Highly Effective Content Marketing Teams (read article)
Content Strategies, Tips and Tools (watch video)
Lean Content Marketing from Marketo (get eBook)
How HubSpot Does It: Creating A Content Machine (get eBook)
More Kick-Ass Resources