Learn how effective landing page design will boost your PPC conversion rates. Join Matt Hessler, author of The Ultimate Guide to PPC Landing Pages, for an Unwebinar about building the best PPC landing pages to achieve your conversion goals.
Matt Hessler will touch on some of the great points from The Ultimate Guide to PPC Landing Pages, and go into detail about some of the best ways to build a page for each type of customer intent.
- The 2 pillars of successful landing pages for PPC
- How to better understand user intent to increase conversions
- How to increase your Quality Score and when you might not want to
- Specific elements for PPC landing pages at the top, middle & bottom of the funnel