Discovery is about understanding what we’re
building, why we’re building it and who we’re
building it for.
This is undeniably the most important part of
the entire product creation process, because
when we ﬁnish discovery, we will have a feature
and conceptually complete software
• Descriptive text
• password (one time only)
• TOS link
System Selected (based on the
system in the selected chat)
• Gamer tag input
• Alternative systems input
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Process: Information Architecture (IA)
Information Architecture (IA) deﬁnes the
software’s hierarchy and establishes in a clear
document all the app’s moving parts.
We like to think of it as the product blueprint,
and just like a you wouldn’t build a high-rise
without one, an app shouldn’t be built
without it either.
Sample IA Element
Low Fidelity Wireframe
Next, we create wireframes from the
information architecture and create a skeletal
framework of the application. It covers the
general layout of the app, and deﬁnes any
human / device interactions that will need to
be incorporated into the application.
Wireframes help us run through the IA, and
make any adjustments to the product before
we go into the design and engineering.
All wireframes are shared through InVision, a
remotely accessible prototype tool.
Process: User Experience Design
Visual Design Mockup
Process: User Interaction Design
We work closely with you and your design
team to ensure that the User Interface / Visual
Design embodies your brand and deﬁnes
interaction and feedback mechanisms that
support the application’s use.
All UI designs are shared through InVision.
On completion we export all designs using
Zeplin.io, creating production ready assets
letting our developers understand how to
interpret and integrate the ﬁles.
Engineering is planned around two-week
sprints, beginning with a plan that identiﬁes
the tasks targeted for execution during the
This helps prevent bottlenecks, ensures that
deliverables are well managed, and allows us
to make any needed adjustments to the
product as it comes together.
We also often work alongside in-house
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