Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To 10X Your Content Team's Productivity

875 views

Published on

With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.

Topics covered include:

- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team

Published in: Marketing
  • Be the first to comment

How To 10X Your Content Team's Productivity

  1. 1. HOW TO 10X HANA ABAZA VP Marketing at Uberflip PRODUCTIVITY YOUR CONTENT TEAM’S
  2. 2. @HanaAbaza #startupmarketingconf THE CONTENT CONUNDRUM Limited resources (time, people and money!) Demand for more content Content shock (!) Real time marketing
  3. 3. @HanaAbaza #startupmarketingconf To be a 10x content marketer (e.g. productive and on target with your goals) you have to create ridiculously good content in a consistent, repeatable way. Process, process process!
  4. 4. @HanaAbaza #startupmarketingconf
  5. 5. @HanaAbaza #startupmarketingconf
  6. 6. @HanaAbaza #startupmarketingconf
  7. 7. @HanaAbaza #startupmarketingconf ESTABLISHING A PROCESS Organizational process (the big picture)
  8. 8. @HanaAbaza #startupmarketingconf ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities
  9. 9. @HanaAbaza #startupmarketingconf ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation
  10. 10. @HanaAbaza #startupmarketingconf ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience
  11. 11. @HanaAbaza #startupmarketingconf ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution
  12. 12. @HanaAbaza #startupmarketingconf ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution Measurement
  13. 13. @HanaAbaza #startupmarketingconf ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution Measurement Content / Business Goals
  14. 14. @HanaAbaza #startupmarketingconf Plan Create Publish Promote Analyze Adapt A Simple Process
  15. 15. @HanaAbaza #startupmarketingconf A Less Simple Process
  16. 16. @HanaAbaza #startupmarketingconf DEMAND GEN EDITOR DESIGNER ANALYST SUCCESS/SUPPORT SALES OPS COMMUNITY MANAGER CONTENT QUARTERBACK A Complicated Process
  17. 17. @HanaAbaza #startupmarketingconf Editing Content Brainstorm (monthly) Update Editorial Calendar (monthly) Formatting in Content Hub Content Gets Submitted (Ongoing) Assign articles / deadlines (monthly) Design (Images etc) Schedule for Publishing Before implementing this process: ●  Document Strategy & Goals ●  Understand Buyer Persona ●  Align w/ Buyer Journey ●  Align w/ Corporate Calendar ●  Align w/ Lead Gen Offers
  18. 18. @HanaAbaza #startupmarketingconf A few things to note… Keep it simple!
  19. 19. @HanaAbaza #startupmarketingconf A few things to note… Keep it simple! Meetings
  20. 20. @HanaAbaza #startupmarketingconf A few things to note… Keep it simple! Meetings Define purpose
  21. 21. @HanaAbaza #startupmarketingconf A few things to note… Keep it simple! Meetings Define purpose Set a time limit
  22. 22. @HanaAbaza #startupmarketingconf A few things to note… Keep it simple! Meetings Define purpose Set a time limit Stand up!
  23. 23. @HanaAbaza #startupmarketingconf A few things to note… Keep it simple! Meetings Define purpose Set a time limit Stand up! Make time for planning
  24. 24. @HanaAbaza #startupmarketingconf ü  Consistent drip of ideas (tools & team) ü  Guest posts (proceed with caution) ü  Prototype ideas (less time waste) ü  Writing / editing (don’t skip this!) ü  Proofreading (don’t skip this either!) ü  Re-purpose content CONTENT CREATION
  25. 25. @HanaAbaza #startupmarketingconf RE-PURPOSE CONTENT ü  Video to audio ü  Roundups ü  Slides / infographics (here’s a Slideshare based on an eBook) ü  Blog posts → eBooks ü  Resurface evergreen content ü  Update existing content (here’s a great example from Moz)
  26. 26. @HanaAbaza #startupmarketingconf ü  Think of distribution before content is created ü  Find the right channels ü  Spend your time wisely CONTENT DISTRIBUTION
  27. 27. @HanaAbaza #startupmarketingconf ü  Ask for an email address ü  Don’t make it hard for people to give you an email address ü  Bridge the gap between content and demand (process) LEADS / SUBSCRIBERS
  28. 28. @HanaAbaza #startupmarketingconf ü  Short term indicators vs. long term ROI ü  What can you look at now to see what’s working? ü  Iterate based on your goals and key indicators MEASUREMENT
  29. 29. #startupmarketingconf Tools!
  30. 30. #startupmarketingconf Content Ideas
  31. 31. @BuzzSumo
  32. 32. @Feedly
  33. 33. @Buffer
  34. 34. #startupmarketingconf Image Creation
  35. 35. Pablo by @Buffer
  36. 36. @Canva
  37. 37. @Giphy
  38. 38. #startupmarketingconf Headlines
  39. 39. @HubSpot Topic Generator
  40. 40. @HubSpot Topic Generator
  41. 41. titlecapitalization.com
  42. 42. #startupmarketingconf Writing / Editing
  43. 43. Cliché Finder
  44. 44. @HemingwayApp
  45. 45. Grammar / Spelling – Grammarly
  46. 46. #startupmarketingconf Process / Productivity
  47. 47. Editorial Calendar
  48. 48. @Kapost
  49. 49. @Uberflip
  50. 50. @Workflowy
  51. 51. @CoSchedule
  52. 52. @Trello
  53. 53. #startupmarketingconf Distribution
  54. 54. @Buffer
  55. 55. @MailChimp
  56. 56. Marketing Automation
  57. 57. #startupmarketingconf Leads / Subscribers
  58. 58. Marketing Automation
  59. 59. @Unbounce
  60. 60. @Uberflip
  61. 61. @SumoMe
  62. 62. Hello Bar
  63. 63. Bounce Exchange
  64. 64. #startupmarketingconf Measurement
  65. 65. @BuzzSumo
  66. 66. @Uberflip Content Score
  67. 67. @Uberflip Content Score
  68. 68. @SumoMe Content Analytics
  69. 69. @Moz
  70. 70. Marketing Automation
  71. 71. @HanaAbaza #startupmarketingconf 7+ Must-Have Tools For Faster & Better Editing (read article) The 9 Traits of Highly Effective Content Marketing Teams (read article) Content Strategies, Tips and Tools (watch video) Lean Content Marketing from Marketo (get eBook) How HubSpot Does It: Creating A Content Machine (get eBook) More Kick-Ass Resources
  72. 72. @HanaAbaza #startupmarketingconf Where can I find this deck? hub.uberflip.com
  73. 73. THANK YOU! #startupmarketingconf

×