Re-use and Recycle: Building sustainable relationships with your users

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Usually, the primary goal of user research is to answer specific questions about a design. But what happens when you shift your primary objective from conducting research to “building a lasting relationship”? The presenters will share stories about how this approach has forever changed the breadth and depth of information that they learn about users, and how it’s actually made some of the hardest parts of enterprise research, such as recruiting users, easier. You'll learn about circumstances where this approach is (and is not) appropriate specific tools and techniques to support relationship building how this approach returns richer data which can more deeply impact products (and even the product team's culture) Handouts will be provided. This presentation is best suited for practitioners who work with enterprise or complex multi-use applications, and beginner to intermediate UX practitioners who as part of their job talk to users, regardless of their title.

Technology

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Re-Use and Recycle:
Building Sustainable Relationships with Your Users

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UX Research: A Different Approach

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About SolarWinds Users

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UX Research Arrives ...

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First Things First
» Who ARE these people who use the products?

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“Show Me How You Use It” Sessions

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Show Me’s
» One hour sessions over GoToMeeting
» Participants take you on a tour:
• Why did you buy it?
• What are the 3 most important things you do with it?
• What’s working well and not working well about each thing?

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“Show Me” Script Example

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Putting Users in the Driver’s Seat

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When Do ”Show Me Sessions” Work Best?

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Using Private Groups of Expert Users

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Private Groups Within a Community Site
• Get feedback on early designs (before we ran traditional feature walkthroughs
and usability tests)
• Ask users to share examples of alerting-related tasks
• Ask users to help the team understand concepts, terms
• Provide a collaborative sharing space between all members of the product team
and 12 users

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• What one thing would you tell us to fix or change?
• What one thing has you the happiest or most excited (if anything)?

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Private Groups Don’t Always Work…
» When product or feature isn’t big enough to sustain interest over at
least several months
» When you have too many/not enough users (magic number is ~ 12)
» When you don’t have enough content to provide regular (weekly)
updates
» When you don’t have actual designs (sneak peeks) to share
» When you don’t have the entire team willing to engage with users

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Basic Principles

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People First, Then Data

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Be a Bridge Builder

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Value of the Method

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Depth of Research

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Finding Users

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Thank you!

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UXPA 2023: Data science and UX: Smarter together

UXPA International

Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.

UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights

UXPA International

UXPA 2023 Poster: Are virtual spaces the future of video conferencing?

UXPA International

This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context. By the end of the session, attendees should be aware of tools and approaches for: Organizing user research information in a database Disseminating user role information to product and design teams Managing a user roles database as part of a long term UX Research program If you’re ready to ditch personas but don’t know how, this session is for you!

UXPA 2023: Learn how to get over personas by swiping right on user roles

UXPA International

We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!

UXPA 2023: F@#$ User Personas

UXPA International

UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...

UXPA International

Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.

UXPA 2023: Experience Maps - A designer's framework for working in Agile team...

UXPA International

UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...

UXPA International

UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...

UXPA International

How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).

UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...

UXPA International

I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.

UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team

UXPA International

As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.

UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...

UXPA International

UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...

UXPA International

UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...

UXPA International

Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.

UXPA 2023: Lessons for new managers

UXPA International

Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.

UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...

UXPA International

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