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Design Rationale: 10 Steps to Killing it in Design Reviews

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Design Reviews help drive the conversation around design. A good design rationale describes what you want your design to convey. It proves to the audience that you’ve solved the design problem by justifying every element of your design, showing that each and every element plays a part in the design solution. A good design rationale constantly answers the question why, and leaves attendees with a clear understanding of your design concept. This workshop will break down the creation of a strong design rationale into 10 very doable steps.

In this course, you will learn:

The 10 steps to developing a strong design rationale
Exercises to help craft a compelling story
Different tools to get you started
How to deal with difficult people/strong personalities
Best practices to help you drive the outcomes you need
Participants will come away with the tools they need to be successful in their next Design Review. There will be time for questions and real-world practice as well.

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Design Rationale: 10 Steps to Killing it in Design Reviews

  1. 1. May 31st, 2016 Design Rationale Workshop Session Survey: http://www.uxpa2016.org/designrationale Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 Sharon Carmichael, 
 Senior Interaction Design Manager
  2. 2. Mechanics 3 Agenda 1 Steps to Crafting a Strong Design Rationale Foundation 1 Context 2 Intuit Confidential and Proprietary www.uxpa2016.org
  3. 3. Introduction — “Why Craft a Strong Design Rationale?” A design rationale is an explanation of the reasons behind the decisions made when designing anything It’s one of best tools for designers to persuade and influence It’s our opportunity to show both style & substance in solving a customer problem Intuit Confidential and Proprietary www.uxpa2016.org
  4. 4. Introduction — “Why Craft a Strong Design Rationale?”
  5. 5. Foundation It’s important to lay a strong foundation so that you can articulate the process you went through to get to your current design The Customer The Design Journey Supporting Evidence Business Acumen Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  6. 6. The Customer Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  7. 7. The Customer Foundation — “How to Craft a Strong Design Rationale”
  8. 8. The Customer Foundation — “How to Craft a Strong Design Rationale”
  9. 9. The Customer Target Pain Points Opportunities Customer Benefit Great design starts with understanding the customer and basing your work in the customer’s world — their experience, their pain Intuit Confidential and Proprietary02 www.uxpa2016.org Foundation — “How to Craft a Strong Design Rationale”
  10. 10. The Customer Exercise #1: The Customer Benefit Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  11. 11. The Design Journey Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  12. 12. The Design Journey Foundation — “How to Craft a Strong Design Rationale”
  13. 13. The Design Journey Principles Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  14. 14. The Design Journey Make sure you are well grounded in why you made certain choices in your design process Foundation — “How to Craft a Strong Design Rationale” Principles Strengths Weaknesses Next Explorations
  15. 15. The Design Journey Exercise #2: Your Work’s History Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  16. 16. Evidence Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  17. 17. Supporting Evidence Foundation — “How to Craft a Strong Design Rationale”
  18. 18. Data Insights Market Trends Best Practices What research, analytics, trends, best practices and insights helped you make your design decisions Supporting Evidence Foundation — “How to Craft a Strong Design Rationale”
  19. 19. Supporting Evidence Exercise #3: Supporting Evidence Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  20. 20. Business Acumen Foundation — “How to Craft a Strong Design Rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  21. 21. Business Acumen Foundation — “How to Craft a Strong Design Rationale”
  22. 22. Risks Benefits Understand the business opportunity and risks associated with your design recommendation so that you are speaking the same language as your stakeholders Business Acumen Foundation — “How to Craft a Strong Design Rationale” https://www.youtube.com/watch?v=MHg_M_zKA6Y#action=share
  23. 23. Business Acumen Exercise #4: Business Impact Foundation — “How to craft a strong design rationale” Intuit Confidential and Proprietary www.uxpa2016.org
  24. 24. Context Being able to provide context for your work, both in terms of customers and the business, will build your credibility Context — “How to craft a story around your design” Intuit Confidential and Proprietary www.uxpa2016.org Framing Statement Craft the Pitch Create Resonate Stories
  25. 25. Framing Context — “How to craft a story around your design” Intuit Confidential and Proprietary www.uxpa2016.org
  26. 26. Framing your work Context — “How to craft a story around your design”
  27. 27. Framing your work Focus Outcome Help Needed Not Needed Context Use a framing statement to set the tone for the entire design review and explain what you are trying to achieve Context — “How to craft a story around your design”
  28. 28. Framing your work Exercise #5: Make a Framing Statement Context — “How to craft a story around your design” Intuit Confidential and Proprietary www.uxpa2016.org
  29. 29. The Pitch Context — “How to craft a story around your design” Intuit Confidential and Proprietary www.uxpa2016.org
  30. 30. The Pitch Context — “How to craft a story around your design”
  31. 31. The Pitch Recommendation Pain, Want, Need Customer Benefit Differentiation Competition Being able to provide quick context for your work, both in terms of customers and business will build your credibility and help focus the session Context — “How to craft a story around your design”
  32. 32. The Pitch Exercise #6: Craft The Pitch Context — “How to craft a story around your design” Intuit Confidential and Proprietary www.uxpa2016.org
  33. 33. Craft Stories That Resonate Context — “How to craft a story around your design” Intuit Confidential and Proprietary www.uxpa2016.org
  34. 34. Craft Stories That Resonate Context — “How to craft a story around your design”
  35. 35. True to life Believable Visceral Relatable Use customer stories to engage your audience and bring your design work to life Craft Stories That Resonate Context — “How to craft a story around your design”
  36. 36. Craft Stories that Resonate Exercise #7: Craft Your Stories Context — “How to craft a story around your design” Intuit Confidential and Proprietary www.uxpa2016.org
  37. 37. Mechanics Planning the design session itself will help you set the stage to get the right meeting outcomes Planning Feedback Decision-making Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  38. 38. Planning Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  39. 39. Planning your presentation Mechanics — “Planning for your design review”
  40. 40. Planning Who are your stakeholders? What are you trying to accomplish? What are your constraints? Mechanics — “Planning for your design review”Mechanics — “Planning for your design review”
  41. 41. Designing the Session Exercise #8: Session Design Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  42. 42. Feedback Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  43. 43. Feedback Exercise #5: The Customer Benefit Mechanics — “Planning for your design review”
  44. 44. Feedback Exercise #9: Know Your Audience Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  45. 45. Feedback Exercise #10: Plan For Feedback Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  46. 46. Decision Making Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  47. 47. Decision Making Exercise #5: The Customer Benefit Intuit Confidential and Proprietary02 www.uxpa2016.org Mechanics — “Planning for your design review”
  48. 48. Decision Making Exercise #11: Plan For Decision Making Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  49. 49. Next Steps Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  50. 50. Next Steps Intuit Confidential and Proprietary02 www.uxpa2016.org Mechanics — “Planning for your design review”
  51. 51. Feedback Exercise #12: Plan For Next Steps Mechanics — “Planning for your design review” Intuit Confidential and Proprietary www.uxpa2016.org
  52. 52. Thank You Session Survey: uxpa2016.org/sessionsurvey?sessionid=299 Conference Survey: http://www.uxpa2016.org/survey Intuit Confidential and Proprietary www.uxpa2016.org

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