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Tell the Developers the Story!
Presented To
Nonprofit Technology Network Conference 2016
San Jose, CA — March 24, 2016
#16NTCdevstory
@constr_ctive
Designing a New Way Forward
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
Who are we?
Ian ColleenMatt
{Websites are software.
Rob Harr - Sparkbox
}
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
Strategy
IA
UX
Visual Design
Happy developers, right?
Nope
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
Why?
• Missing
• User flows
• Interaction details
• Failure modes
Not Enough Detail
• Another day at the keys
• Why am I building this?
• Designers don’t understand!
• Engineers don’t understand!
Not Enough Empathy
What Impact?
• Rounds and rounds of questions
• Project drag
• Over budget (Death by Salesman)
• Experiential disconnect
• Unhappy client
• Unhappy user
Everybody will please not panic!
{Design challenges technology, and technology
inspires design.
John Lasseter - Pixar
}
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
It All Starts with Communication
Hoy! Sasa ke to do that milowda gonya use another API, kennst?
DEVELOPER
Um, yeah. Really? Will that take long?
DESIGNER
Na. Is nichts. Mali time for mi.
DEVELOPER
Oh. Okay, thanks.
DESIGNER
INT. SMALL CONFERENCE ROOM - DAY
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
It All Starts with Communication
Learn a bit about what other disciplines do and how they do it.
Can you explain without jargon? (Or a minimal amount)
Do you have a common understanding of what terms mean?
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
RFP, Proposals, and Pitches
Include developers early, asking questions, learning the brand & mission
Get them on a call with the potential client to understand need, expose gotchas
If you can, get a second developer’s opinion on the effort
Is what they need really an expanded discovery?
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
Strategy & Design
Involve technology in the decision making process
Understand technical context and constraints
Design in code, iterate, prototype!
Great time to set quantitative an qualitative baselines
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
Build!
Check intent and interactions with the design often - problem solve in context
Get real content in the system as soon as possible
Admins are users too!
We’re done right?
Launch!
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
What happens after?
Measure Debrief Iterate
{
Developers look at designers and see artists, 

while designers look at developers and see
mathematicians or scientists. While this may be true
at the surface, it does both professions a disservice
… creativity is an undercurrent of both disciplines,
and the sooner we appreciate this, the better.
Ivana Mcconnell - MyPlanet / Offscreen Magazine
}
{
You can’t wish away Design Process. It has been in
existence since the dawn of civilization. And the latest
clever development tools, no matter how clever, cannot
replace the best practices and real-life collaboration
that built cathedrals, railroads, and feature-length films.
Jeffrey Ventrella
}
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
Free Webinar!
http://cnstrc.tv/1S4vcbC
The Choice is Yours: Drupal vs. Wordpress
(: Shameless Plug :)
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
The Designer’s Guide to Collaborating with Developers
http://cnstrc.tv/1LmKNnJ
Resources
16NTC Session Collaborative Notes
http://po.st/devstory-16NTC
16NTC Session Survey
http://po.st/dyNz4d
IT Services: Innovation and Growth Through Design
http://cnstrc.tv/1lOWIhR
Designers and Developers: No Longer A House Divided
http://cnstrc.tv/1UbN1ZC
Tech and the RFP Dance
http://cnstrc.tv/1QumxM7
Interactive Project Management: Pixels, People, and Process
http://cnstrc.tv/1V7aNFE
Broke-Down Process: Web Projects’ Fatal Flaw
http://cnstrc.tv/1ULhkW7
Design in Tech Report 2016
http://cnstrc.tv/1U9XfdM
Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA
Thank You!
Colleen Campbell
colleen@fireflypartners.com
https://constructive.co
@constr_ctive
Ian Mariano
ian.mariano@constructive.co
@ianmariano
Matt Schwartz
matt.schwartz@constructive.co
http://www.fireflypartners.com
@FireflyPartners

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Tell Developers Story for Better Collaboration

  • 1. Tell the Developers the Story! Presented To Nonprofit Technology Network Conference 2016 San Jose, CA — March 24, 2016 #16NTCdevstory @constr_ctive Designing a New Way Forward
  • 2. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA Who are we? Ian ColleenMatt
  • 3.
  • 4. {Websites are software. Rob Harr - Sparkbox }
  • 5. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA Strategy IA UX Visual Design
  • 8. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA Why? • Missing • User flows • Interaction details • Failure modes Not Enough Detail • Another day at the keys • Why am I building this? • Designers don’t understand! • Engineers don’t understand! Not Enough Empathy What Impact? • Rounds and rounds of questions • Project drag • Over budget (Death by Salesman) • Experiential disconnect • Unhappy client • Unhappy user
  • 10. {Design challenges technology, and technology inspires design. John Lasseter - Pixar }
  • 11. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA It All Starts with Communication Hoy! Sasa ke to do that milowda gonya use another API, kennst? DEVELOPER Um, yeah. Really? Will that take long? DESIGNER Na. Is nichts. Mali time for mi. DEVELOPER Oh. Okay, thanks. DESIGNER INT. SMALL CONFERENCE ROOM - DAY
  • 12. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA It All Starts with Communication Learn a bit about what other disciplines do and how they do it. Can you explain without jargon? (Or a minimal amount) Do you have a common understanding of what terms mean?
  • 13.
  • 14. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA RFP, Proposals, and Pitches Include developers early, asking questions, learning the brand & mission Get them on a call with the potential client to understand need, expose gotchas If you can, get a second developer’s opinion on the effort Is what they need really an expanded discovery?
  • 15. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA Strategy & Design Involve technology in the decision making process Understand technical context and constraints Design in code, iterate, prototype! Great time to set quantitative an qualitative baselines
  • 16. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA Build! Check intent and interactions with the design often - problem solve in context Get real content in the system as soon as possible Admins are users too!
  • 18. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA What happens after? Measure Debrief Iterate
  • 19. { Developers look at designers and see artists, 
 while designers look at developers and see mathematicians or scientists. While this may be true at the surface, it does both professions a disservice … creativity is an undercurrent of both disciplines, and the sooner we appreciate this, the better. Ivana Mcconnell - MyPlanet / Offscreen Magazine }
  • 20. { You can’t wish away Design Process. It has been in existence since the dawn of civilization. And the latest clever development tools, no matter how clever, cannot replace the best practices and real-life collaboration that built cathedrals, railroads, and feature-length films. Jeffrey Ventrella }
  • 21. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA Free Webinar! http://cnstrc.tv/1S4vcbC The Choice is Yours: Drupal vs. Wordpress (: Shameless Plug :)
  • 22. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA The Designer’s Guide to Collaborating with Developers http://cnstrc.tv/1LmKNnJ Resources 16NTC Session Collaborative Notes http://po.st/devstory-16NTC 16NTC Session Survey http://po.st/dyNz4d IT Services: Innovation and Growth Through Design http://cnstrc.tv/1lOWIhR Designers and Developers: No Longer A House Divided http://cnstrc.tv/1UbN1ZC Tech and the RFP Dance http://cnstrc.tv/1QumxM7 Interactive Project Management: Pixels, People, and Process http://cnstrc.tv/1V7aNFE Broke-Down Process: Web Projects’ Fatal Flaw http://cnstrc.tv/1ULhkW7 Design in Tech Report 2016 http://cnstrc.tv/1U9XfdM
  • 23. Tell the Developers the Story! / 16NTC - March 24, 2016 - San Jose, CA Thank You! Colleen Campbell colleen@fireflypartners.com https://constructive.co @constr_ctive Ian Mariano ian.mariano@constructive.co @ianmariano Matt Schwartz matt.schwartz@constructive.co http://www.fireflypartners.com @FireflyPartners