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UXPA 2016 - Using UX Skills to Shape Your Career

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These are the slides from Amanda Stockwell's 2016 UXPA workshop, "Using UX Skills to Shape Your Career."

This presentation covered the unique challenges that UX professionals face when crafting their career path and finding roles that are both appropriate fits for their existing skillsets and offer opportunities to grow. It helps the attendees understand UX career options and craft their work samples and personal interactions to maximize their chances for success, whatever that looks like to them. Participants will learn to use the core concepts they utilize for their project work to how they present themselves and their work.
We covered:
The varying career paths within UX and definitions of success
Information on what employers are looking for in UX professionals
Ways to utilize existing UX skills to illustrate strengths and articulate value within a work environment or to potential employers
Tips to improve work samples to demonstrate expertise

Published in: Career
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UXPA 2016 - Using UX Skills to Shape Your Career

  1. 1. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Using UX Skills to Shape Your Career Amanda Stockwell #UXPA2016
  2. 2. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS QUESTIONS? Ask Anytime!
  3. 3. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Nerd Cred Attempted Unicorning UX Happy Place
  4. 4. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS
  5. 5. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS User Research Information 
 Architecture Interaction Design Usability ContentStrategy Prototype/Code Visual Design
  6. 6. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success in UX… Could be unicorning.
  7. 7. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success in UX… Could be specializing in a few areas.
  8. 8. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success in UX… Could be deep expertise.
  9. 9. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Pick your angle.
  10. 10. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success in UX… Could be consulting.
  11. 11. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success in UX… Could be consulting. Could be working in-house.
  12. 12. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success in UX… Could be consulting. Could be working in-house. Could be product strategy/management.
  13. 13. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success in UX… Could be consulting. Could be working in-house. Could be product strategy/management. Could be leadership
  14. 14. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success in UX… Could be consulting. Could be working in-house. Could be product strategy/management. Could be leadership Could be just about anything.
  15. 15. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS In-house specialist
  16. 16. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Pick again.
  17. 17. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Ability to persuade and make an impact Culture fit/personality Your fit within the team structure and set of expertise Problem solving approach
  18. 18. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Of the 100s of candidates I’ve reviewed…
  19. 19. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Of the 100s of candidates I’ve reviewed… Maybe 20% effectively communicate
  20. 20. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS GOOD NEWS! You already have the tools to improve.
  21. 21. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS User Research Content Strategy UI Design Interaction Design Usability Testing Visual Design
  22. 22. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS User Research
  23. 23. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Potential employers/ clients are your users.
  24. 24. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS SAFE ASSUMPTIONS • May not be familiar with your particular niche • SUPER busy • They’re definitely people, not faceless “users.” • People like connection
  25. 25. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Figure out people’s “whys”
  26. 26. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Figure out people’s “whys”
  27. 27. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Activity: First Impressions
  28. 28. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Partner up • Find what you can about your partner • Summarize what you think your partner is about
  29. 29. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Compare notes • What was spot on? • What was off? • What was missing?
  30. 30. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Content Strategy
  31. 31. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS
  32. 32. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS += ResumeYour Story Portfolio
  33. 33. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Determine what to show
  34. 34. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Choose samples wisely
  35. 35. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Project Inventory
  36. 36. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS • Make a spreadsheet with columns for client/ project, date, activities, and outcomes. Link screenshots and documents. • Fill it out AS YOU GO. • Trust me. It’s easier than doing it retroactively. Project Inventory = Career Content Inventory
  37. 37. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Demonstrate success
  38. 38. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Problem Action Role Result = PARR PROBLEM ACTION ROLE RESULT The company isn’t hitting their target for new account signups. Brainstormed and user tested a shorter sign-up form. Lead interaction design, worked with visual designer Customer sign ups increased 20% per day after launch.
  39. 39. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Activity: PARR
  40. 40. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS • Pick a project that has gone particularly well • Define the project objective • Describe the work you did • Explain your role and how you interfaced with your team • Brag about how awesome the project was • Especially helpful to have hard data Problem Action Role Result = PARR
  41. 41. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Use your PARR’s to help figure out which projects and deliverables to include in your portfolio. You do not need to include every project or deliverable ever to prove your breadth of experience. PRO TIP
  42. 42. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS UI Design
  43. 43. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Visually represent your skills
  44. 44. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS
  45. 45. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Activity: Broken Comb
  46. 46. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Pick:Core skills - up to 5 • Complimentary skills - up to 4 • Comparison points - up to 3 • Pick a value from 1-10 Map on a y-axis Broken Comb
  47. 47. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Usability tests Surveys Heuristic reviews Stakeholder interviews User interviews Persona creation Focus groups Content audits Competitive reviews Analytics reviews Multivariate and a/b testing Card sorting Eye tracking Preference tests Desirability studies Sketches Workflows Wireframes Taxonomies User Flows Content inventories Site maps/site structure Comps Icons Typography Prototypes Moodboards Pattern libraries Style guides Illustration Photography Motion/animation Possible skills
  48. 48. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS What if…
  49. 49. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS NDA’s • Anonymize • Remove confidential stuff • Communicate process • Talk-through New to UX • Volunteer efforts • Personal projects • School work
  50. 50. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Remember the story…
  51. 51. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Employers should care more about your approach than any specific deliverable.
  52. 52. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Interaction Design
  53. 53. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS (Personal) Interaction Design
  54. 54. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS 1,703.55
  55. 55. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Success takes so much more than technical expertise.
  56. 56. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Activity: Reframing
  57. 57. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS I hated my team. We never had enough budget. NO BETTER There were some tough personalities, but here’s how I learned to collaborate… Although we didn’t have unlimited resources, we were able to achieve…
  58. 58. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Usability Testing
  59. 59. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS
  60. 60. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS
  61. 61. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Activity: Solicit Feedback
  62. 62. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS • Find one thing you’re currently working on/thinking about • Your portfolio, a current presentation, the spinach in my teach. • Ask this team for one piece of constructive criticism Feedback
  63. 63. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Visual Design
  64. 64. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS
  65. 65. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS
  66. 66. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS
  67. 67. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS User Research Content Strategy UI Design Interaction Design Usability Testing Visual Design
  68. 68. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS Remember the people Pick samples carefully Don’t rely on words Don’t be an ass Get feedback Look the part
  69. 69. Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 | @MandaLaceyS THANK YOU Stay in touch! @MandaLaceyS amanda.stockwell@gmail.com linkedin.com/in/amandastockwell

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