The document discusses how social media has become an important tool for marketing. It explains that advances in technology have pushed companies to use social media sites like Facebook, Instagram and Twitter to showcase products and services in a more interactive way. It also describes how social media allows consumers to actively engage with businesses by reviewing products online and how this engagement aims to create customer loyalty. Finally, it outlines some of the key benefits of using social media for marketing, such as increasing brand awareness, building relationships, and humanizing a business.

1. Social Media in Marketing
Social media are websites and applications that enable users to create and
share content or to participate in social networking.

2. The Push Forward
The advances in
technology have pushed
companies to change
how they communicate
with their customers.
Traditional ways to
market are not
sufficient anymore for
firms.

3. Let’s Get
Interactive
Marketers use digital offers
to engage with customers.
Firms use social sites like
Facebook, Instagram and
Twitter to showcase
products and services.

4. Technology has made it easier than ever to
“try” before you buy. YouTube is a great
resource for consumers who may be skeptical
about a product. There are various reviews of
products available from the comfort of your
own home.

5. Engagement
Consumers actively engage with businesses by
blogging and reviewing items on the company's
webpage.
Businesses hope that engagement creates loyalty
with consumers.

6. Benefits of Social Media
Drive Traffic
1
Increase Brand
awareness
2
Build
relationships
3
Humanize a
business
4

7. • Discover new
passions
Seek out new places
See your visions
come alive through
opportunities to
explore
Find YOU in
ME-dia

8. Financial
Gain
• Get at least 1,000 subscribers
and 4,000 watch hours on
YouTube
• Create content
• Become an influencer
• A nano-influencer can
make $195 per post on
Instagram

9. Social
Recreation
• Sports
• Hobbies
• Education
• Clubs
• Fitness
• Arts

10. • Network with other businesses
and customers
• Work with the community
• Reach out to your target
audience
• Innovate, create, and invent