Uhi

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Presentation we did for the Marketing Conference UHI at Ben Wyvis hotel, Stratpeffer on Wednesday 18 MArch 2009
http://www.4tm-services.com

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Uhi

  1. 1. Social Media Marketing The Plain English Business Guide David Sim and Rene Looper
  2. 2. Social Media is people having conversations online
  3. 5. Social Media is all about: Building a Company with Social Media Create a “Buzz” around your product See what people say about your brand/product Engage in conversations
  4. 6. WHY?
  5. 7. 100,000,000 videos on YouTube 83% have used it
  6. 8. 150.000.000 number of active users 100 number of friends the average user has
  7. 9. 14% vs 74%
  8. 10. <ul><li>Tripadvisor: </li></ul><ul><li>Some facts: </li></ul><ul><li>Founded in 2000 </li></ul><ul><li>30 million unique visitors per month.... </li></ul><ul><li>20 million reviews of hotels, B&B's etc.. </li></ul><ul><li>64% of travellers read reviews.... </li></ul><ul><li>38% read professional reviews </li></ul><ul><li>Average score is 3.74 (out of 5)‏ </li></ul>
  9. 12. How to make the most of free & easy to use web tools Social Media: Facebook YouTube Flickr Wayn Facebook YouTube Flickr Twitter
  10. 15. “ Social Media at Work” “ I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”. “ I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”. “ Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”. “ Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”
  11. 23. From Word of Mouth to Word of Mouse advertising......
  12. 24. WAYN alert
  13. 25. Thank you! David and Rene 4TM Social Media for Business www.4tm-services.com

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