Presentation we did for the Marketing Conference UHI at Ben Wyvis hotel, Stratpeffer on Wednesday 18 MArch 2009 http://www.4tm-services.com

1. Social Media Marketing The Plain English Business Guide David Sim and Rene Looper

2. Social Media is people having conversations online

5. Social Media is all about: Building a Company with Social Media Create a “Buzz” around your product See what people say about your brand/product Engage in conversations

6. WHY?

7. 100,000,000 videos on YouTube 83% have used it

8. 150.000.000 number of active users 100 number of friends the average user has

9. 14% vs 74%

12. How to make the most of free & easy to use web tools Social Media: Facebook YouTube Flickr Wayn Facebook YouTube Flickr Twitter

15. “ Social Media at Work” “ I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”. “ I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”. “ Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”. “ Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”

23. From Word of Mouth to Word of Mouse advertising......

24. WAYN alert

25. Thank you! David and Rene 4TM Social Media for Business www.4tm-services.com