Do you need a social
media strategy?
Rene Looper
Tuminds Social Media
@tuminds
CIM Scotland
@cim_scotland
Slides available...
Social media is part of a digital strategy
Thanks to http://www.ghweston.co.uk
Lorem Ipsum Dolor
Thanks to http://www.elliance.com
Social media
can be useful
for any
department,
not just
marketing
See customers more as Ambassadors
Where are you now?
Do you know where your
business or organisation is
being discussed on...
Claim your places
Foursquare location based marketing
Anyone on netmums?
Social media strategy in 4 easy steps
1. Which social media platforms are you going to use?
2. Who is going to manage it?
...
Actions for every platform
❖ Claim ownership
❖ Build campaigns
❖ Add to social media calendar
❖ Create measurable objectiv...
Totally integrated approach...
Case study CitizenM Hotels
Social media strategy
CitizenM Hotels
Tips

❖ Competitor research
❖ Facebook advertising
❖ Hootsuite, Sprout Social, GA, Mention
❖ Measure everything!
❖ Wow cus...
Lorem Ipsum Dolor
Pillow Fort Story Fairmont Hotel
Canada
What is the ROI of a happy customer?
Hope you've found it useful!
Thank you!
twitter.com/tuminds
facebook.com/tuminds
linkedin.com/tuminds
CIM Scotland social media strategy
CIM Scotland social media strategy
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CIM Scotland social media strategy

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Social media presentation for CIM Scotland Glasgow

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CIM Scotland social media strategy

  1. 1. Do you need a social media strategy? Rene Looper Tuminds Social Media @tuminds CIM Scotland @cim_scotland Slides available via: bit.ly/
  2. 2. Social media is part of a digital strategy Thanks to http://www.ghweston.co.uk
  3. 3. Lorem Ipsum Dolor Thanks to http://www.elliance.com Social media can be useful for any department, not just marketing
  4. 4. See customers more as Ambassadors Where are you now? Do you know where your business or organisation is being discussed online?
  5. 5. Claim your places
  6. 6. Foursquare location based marketing
  7. 7. Anyone on netmums?
  8. 8. Social media strategy in 4 easy steps 1. Which social media platforms are you going to use? 2. Who is going to manage it? 3. What are you wanting to achieve with social media? 4. How are you going to measure it?
  9. 9. Actions for every platform ❖ Claim ownership ❖ Build campaigns ❖ Add to social media calendar ❖ Create measurable objectives
  10. 10. Totally integrated approach... Case study CitizenM Hotels Social media strategy
  11. 11. CitizenM Hotels
  12. 12. Tips ❖ Competitor research ❖ Facebook advertising ❖ Hootsuite, Sprout Social, GA, Mention ❖ Measure everything! ❖ Wow customers!
  13. 13. Lorem Ipsum Dolor Pillow Fort Story Fairmont Hotel Canada
  14. 14. What is the ROI of a happy customer?
  15. 15. Hope you've found it useful! Thank you! twitter.com/tuminds facebook.com/tuminds linkedin.com/tuminds

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