Moray Workshop V3

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Part of the workshop for Moray Tourism Businesses

Published in: Travel, Technology, Business
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Moray Workshop V3

  1. 1. Social Media and Tourism Advisors Make more money out of the internet. David Sim Rene Looper How to make the most of free & easy to use web tools
  2. 2. How to make the most of free & easy to use web tools
  3. 3. How to make the most of free & easy to use web tools This is us: David Sim Who are you?
  4. 4. What / Why Social Media? <ul><li>Because we WANT to engage with our customers. </li></ul><ul><ul><li>What is the ROI of your phone? </li></ul></ul><ul><ul><li>Zappos </li></ul></ul><ul><li>Get your customers to tell their stories about you </li></ul><ul><li>Maximise marketing returns </li></ul><ul><li>Reduce reliance on Google </li></ul><ul><li>Be the first to know: threats and opportunities </li></ul><ul><li>Socialnomics Video </li></ul>
  5. 5. Social Media is like teen sex Everyone wants to do it No one knows how When it's finally done there is surprise it's not better Avinash Kaushik Analytics Evangalist, Google
  6. 10. How to make the most of free & easy to use web tools Google tools: Alerts Analytics Maps Other SEO tips Dashboard Add url Webmaster tools Ads
  7. 14. Add URL
  8. 16. How to make the most of free & easy to use web tools Google tools: Alerts Analytics Maps Other SEO tips Dashboard Add url Webmaster tools Ads
  9. 17. How to make the most of free & easy to use web tools
  10. 18. How to make the most of free & easy to use web tools <ul><li>Tripadvisor: </li></ul><ul><li>Some facts: </li></ul><ul><li>Founded in 2000 </li></ul><ul><li>30 million unique visitors per month.... </li></ul><ul><li>20 million reviews of hotels, B&B's etc.. </li></ul><ul><li>64% of travellers read reviews.... </li></ul><ul><li>38% read professional reviews </li></ul><ul><li>Average score is 3.74 (out of 5)‏ </li></ul>
  11. 19. <ul><li>Tripadvisor: </li></ul><ul><li>Reviews </li></ul><ul><li>How to: </li></ul><ul><li>manage reviews </li></ul><ul><li>respond to reviews </li></ul><ul><li>get more reviews </li></ul><ul><li>add reviews to web site </li></ul><ul><li>get notified of new reviews </li></ul>
  12. 24. Lunch!
  13. 26. Social Media or Web 2.0 is people having conversations online
  14. 27. 14% vs 78%
  15. 34. Thank you! David and Rene 4TM Social Media for Business www.4tm-services.com

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