Fortwilliam

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Fortwilliam

  1. 1. <ul><ul><li>Social Media and the Tourism Industry </li></ul></ul><ul><ul><li>David Sim and Rene Looper </li></ul></ul>How to make the most of free & easy to use web tools
  2. 2. Social Media is on-line conversation... word of mouth marketing
  3. 3. <ul><li>RAMA/BIG research November 2008: </li></ul><ul><ul><li>Word of mouth marketing No. 1 Influence = 44% of purchases </li></ul></ul><ul><ul><li>Reviews = 37% (increasingly on-line, peer led)‏ </li></ul></ul><ul><ul><li>Television = 25% </li></ul></ul><ul><ul><li>Younger demographics = > social media impact </li></ul></ul>
  4. 4. 14% vs 74%
  5. 5. September 08: 100 million November 08: 120 million January 09: 150 million users
  6. 9. “ Social Media at Work” “ I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”. “ I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”. “ Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”. “ Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”
  7. 14. How to make the most of free & easy to use web tools <ul><li>Tripadvisor: </li></ul><ul><li>Some facts: </li></ul><ul><li>Founded in 2000 </li></ul><ul><li>30 million unique visitors per month.... </li></ul><ul><li>20 million reviews of hotels, B&B's etc.. </li></ul><ul><li>64% of travellers read reviews.... </li></ul><ul><li>38% read professional reviews </li></ul><ul><li>Average score is 3.74 (out of 5)‏ </li></ul>
  8. 15. How to make the most of free & easy to use web tools <ul><li>Tripadvisor: </li></ul><ul><li>Reviews </li></ul><ul><li>How to: </li></ul><ul><li>manage reviews </li></ul><ul><li>respond to reviews </li></ul><ul><li>get more reviews </li></ul><ul><li>add reviews to web site </li></ul><ul><li>get notified of new reviews </li></ul>
  9. 16. How to make the most of free & easy to use web tools Tripadvisor: Forums: A great way to see what people are writing about, questions they have and what web sites other people recommend. More forums: wildlife, weddings, photography, mountain biking etc... Don't use is as an advertising channel... Questions?
  10. 21. <ul><li>Tripadvisor: </li></ul><ul><li>Some facts: </li></ul><ul><li>Founded in 2000 </li></ul><ul><li>30 million unique visitors per month.... </li></ul><ul><li>20 million reviews of hotels, B&B's etc.. </li></ul><ul><li>64% of travellers read reviews.... </li></ul><ul><li>38% read professional reviews </li></ul><ul><li>Average score is 3.74 (out of 5)‏ </li></ul>
  11. 22. <ul><li>Tripadvisor: </li></ul><ul><li>Reviews </li></ul><ul><li>How to: </li></ul><ul><li>manage reviews </li></ul><ul><li>respond to reviews </li></ul><ul><li>get more reviews </li></ul><ul><li>add reviews to web site </li></ul><ul><li>get notified of new reviews </li></ul>
  12. 23. From Word of Mouth to Word of Mouse advertising......
  13. 26. How to make the most of free & easy to use web tools Google tools: Alerts Analytics Maps Other SEO tips
  14. 27. WAYN alert
  15. 28. Thank you! David and Rene 4TM Social Media for Business www.4tm-services.com

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