Presentation SEARS at SNH Battleby

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Presentation to Marketing and PR professionals at SNH Battleby near Perth.

Published in: Technology, Business
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Presentation SEARS at SNH Battleby

  1. 1. Thursday 22 August SEARS Networking event
  2. 2. Marketing & Campaigns Incident handling Handling negative publicity Social Media Today
  3. 3. Marketing & Campaigns
  4. 4. Facebook events Twitter promotion Youtube videos #Hashtags?
  5. 5. Facebook new stats
  6. 6. Pinterest
  7. 7. Pinterest
  8. 8. Incident handling
  9. 9. Luck favours the prepared
  10. 10. Irresponsible use of social media sabotages the positive work done by company communications professionals who are trying to build loyalty and advocacy
  11. 11. Critical Incident Management Luck favours the prepared Create a clear framework, so that critical incidents can be dealt with consistently and effectively at the earliest opportunity
  12. 12. Handling negative publicity
  13. 13. Anyone with a mobile phone has an audience
  14. 14. • Prevention is better than cure • Respond quickly • Holding statement • Acknowledge mistakes • Make amends
  15. 15. Social media management
  16. 16. Hope you found this useful Questions?
  17. 17. Rene Looper Tuminds Social Media

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