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Perth November 09

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20 minute presentation for tourism businesses on Tuesday 3rd of November at McDiarmid Park, Perth

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Perth November 09

  1. 1. Social Media and Tourism advisor Rene Looper How to make the most of free & easy to use web tools
  2. 2. Social Media or Web 2.0 is people having conversations online
  3. 3. 14% vs 74%
  4. 4. Social Media Waste of time or great business tool? Photo credit to Matt Hamm
  5. 8. Social Media at Work: “ I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”. “ I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”. “ Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”. “ Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”
  6. 17. How to make the most of free & easy to use web tools <ul><li>Tripadvisor: </li></ul><ul><li>Some facts: </li></ul><ul><li>Founded in 2000 </li></ul><ul><li>30 million unique visitors per month.... </li></ul><ul><li>20 million reviews of hotels, B&B's etc.. </li></ul><ul><li>64% of travellers read reviews.... </li></ul><ul><li>38% read professional reviews </li></ul><ul><li>Average score is 3.74 (out of 5)‏ </li></ul>
  7. 18. How to make the most of free & easy to use web tools <ul><li>Tripadvisor: </li></ul><ul><li>Reviews </li></ul><ul><li>How to: </li></ul><ul><li>manage reviews </li></ul><ul><li>respond to reviews </li></ul><ul><li>get more reviews </li></ul><ul><li>add reviews to web site </li></ul><ul><li>get notified of new reviews </li></ul>
  8. 23. <ul><li>Tripadvisor: </li></ul><ul><li>Reviews </li></ul><ul><li>How to: </li></ul><ul><li>manage reviews </li></ul><ul><li>respond to reviews </li></ul><ul><li>get more reviews </li></ul><ul><li>add reviews to web site </li></ul><ul><li>get notified of new reviews </li></ul>
  9. 24. From Word of Mouth to Word of Mouse advertising......
  10. 25. How to make the most of free & easy to use web tools Google tools: Alerts Analytics Maps Other SEO tips
  11. 26. WAYN alert
  12. 27. Thank you! Rene Looper TuMinds and 4TM Social Media for Business www.4tm-services.com

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