IP communications to billions of people coming soon to a web broswer near you (a)

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Master Class – IP Communications to Billions of People – Coming soon to a Web Browser Near you
Speaker Håkan Sessle, Head of Business Development Communication Services. Presentation from the Broadband World Forum, Amsterdam, 2012

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IP communications to billions of people coming soon to a web broswer near you (a)

  1. 1. IP COMMUNICATIONSto BILLIONS OF PEOPLECOMING SOON TO A WEB BROWSER NEAR YOUHåkan SessleEricsson | Customer Business Development
  2. 2. A MULTI-SCREEN WORLD Smartphone Tablet Laptop/PC Television › Context drives device choice – the users moves seamlessly between the devices throughout the day depending on location/time to spare/goal/and state of mind › Often multiple devices are used throughout a session, sometimes even multiple devices are used at the same time. The capability of the web browser to provide a cross-device andmulti-screen environment makes it the platform of choice for multiple services IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 2
  3. 3. YES, WE CAN DOVOICE/VIDEO TODAY ... Video Calling on Skype Laptop/PC Smartphone Television But it is › Proprietary with no interoperability › Dependet on 3rd party plug-ins/add-ons › Not easy to deplyIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page3
  4. 4. ENHANCING THE WEB 1(2) Service Provider Web application Device Device Web application Web application Control Plane APIs APIs Browser RTC Media Browser RTCIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page4
  5. 5. ENHANCING THE WEB 2(2) Service Provider Gateway Web application Device HTTP to SIP Web application IMS Control Plane APIs Browser RTC Media RelayIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page5
  6. 6. Standing on theshoulders of giants› Up until WebRTC, building real time voice and video calling solutions required a lot of investments› WebRTC lowers the barriers of entry but it is still not so simple to design – ubiquitous service access, – interopeability with existing services – telco levels of quality and realiability› Standing on the shoulders of giants is the opposite of reinventing the wheelIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page6
  7. 7. The bestof two worlds Internet Assets Telecom Assets Combining the strengths of the browser integrated functionality with the telecom backend assetsIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page7
  8. 8. EXTENDING THE REACH OF TELECOM SERVICES Address and Contact Bar Communication DashboardAugmented WebCommunication Mozilla Firefox on OS X IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 8
  9. 9. WEBRTC OPPORTUNTIESFOR OPERATORS MESSAGING & REAL-TIME COMMUNICATION SaaSEnterprise Unified Communication Operator Key Advantages: › Community of 6B people Voice/Video Conference › User in Control › Service Assurance SMS/ Mobile Telephony › Interworking with MMS existing services VoIP Apps › One-stop Shop for Communication Services RCS Social NetworkingConsumer Messaging Voice Video Mobile Services VoIP/SIP Web / Internet Source: Ericsson AnalysisIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page9
  10. 10. THE FUTURE OF COMMUNICATION Retail Security Context-based Healthcare Communication Gaming Multi- Extensible media feature set Logistics Field Force VoLTE Multi-Education Multi-device access Government IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 10

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