The Features of Communication of Daikin and How evaluate the website in terms of Corporate Communication.

1. The Features of
Communication
Homework assignment: 19 November: 5%
s1190038 Tricho Matsumoto

2. The Features of Communication of
Daikin
Daikin is a manufacturer of air
cleaner that I uses habitually. It is the
famous manufacturer of
airconditioning, refrigeration, and oil
hydraulics. I introduce about the
features of communication of Daikin.
I list and discuss briefly those
features (including podcasts, web
video, etc.) This is the top page of
Corporation Information of Daikin.
There are lots of feature in this page.
(1)
(2)
(3)
(4)
(6)
(5)
(7)
(8)

3. The Features of Communication of
Daikin
(1)
At first, you can review
about the information for
Investors. It introduce the
information strategy and
business plan, IR news, and
environmental initiatives for
shareholders.

4. The Features of Communication of
Daikin
(2)
Secondly, you can learn about
environmental initiatives and CSR.
It shows episodes of product
development with the environment
in mind, quality assurance in
emerging countries, the
development of global human
resources, and the social
contribution in the communities.

5. The Features of Communication of
Daikin
(3)
Third, the interviews with staff,
world situation of air conditioning,
missions of the company,
technologies to control the
temperature, support for
environmental education activities
are listed in the page entitled
"Commitment to the Air", you can
envision the passion pouring in
better product development.

6. The Features of Communication of
Daikin
(4)
Fourth, management information
such as group management
philosophy and message from
president, financial information for
each department, shareholder
information such as securities
reports and the history and the
company information are available
there at the page of the corporate
philosophy of Daikin.

7. The Features of Communication of
Daikin
(5)
Fifth, the introduction of each
department operations, the history
and the technology is introduced in
the pages of business guide. You can
also link to the site of the products
that each department is associated
and the service catalog. Department
are divided into divisions of the
airconditioning,chemical, refrigeration,
after sales service, oil hydraulics,
defence systems, and the electronics.

8. The Features of Communication of
Daikin
(6)
Sixth, company information, board
of Directors, organization chart,
history of Daikin, annual report of
Daikin, business location has been
published in the shareholder
information page. You can confirm
the office, the factory, and the
research and development
institutions in Japan and overseas
at the page of business location.

9. The Features of Communication of
Daikin
(7)
Seventh, the page of business location
allows you to list the domestic business
location, overseas business bases, and
R & D centers. Because there is a lot of
business location in the world certainly,
the search function is added in this
page. You can link to the site of each
country from the page of overseas
locations. It is also possible to Cultural
Customize in the English version.

10. The Features of Communication of
Daikin
(8)
Eighth, there are pages of annual
news release, careers, advertising,
FAQ at company info, and e-mail
inquiry as a corporate
communication features. In the
page of advertising, you can enjoy
TV CM Archives, street and
newspaper and train advertising,
showroom, and educational WEB
site. They are substantial.

11. How evaluate the website in terms of
Corporate Communication
Daikin is focusing on public relations
in order to popularize the sincere
efforts to its own to the "air". Keyword
is "air".
Typically, almost all of people didn't
conscious of the value and presence
of air in everyday life. So, Daikin took
a questionnaire about image and
awareness for air.

12. How evaluate the website in terms of
Corporate Communication
It asked to cooperate in the person
of the approximately 10,000 people
across the country, it found the
utopia of air in the country, and the
time zone that be aware of the air
particularly.
This survey about the feeling of the
air was featured in such tabloid
show, television, and newspaper of
general.

13. How evaluate the website in terms of
Corporate Communication
In addition, it conducted the
advertising on the train door
in order to enhance the
awareness about the "air".
It appealed awareness
against the air rather than a
product on an ongoing basis,
it told more and more people
the message which is
"company dealing with air =
Daikin Industries."

14. How evaluate the website in terms of
Corporate Communication
As a result, it became a chance to
get to know the "Daikin Industries"
little by little to housewives and
women who didn't know the name
until now.
In addition, it have launched "The
Trouble Expedition of Air" in-house
from 2011, then started to
demonstration experiments in real
houses.

15. How evaluate the website in terms of
Corporate Communication
It aim to "visualization" of the air
and is implementing the
enlightenment also through the
sensors of air purifiers to feel the
invisible air, and other variety
information and provision method.
It have also published the web
content "The School of The Air" in
order to get to know about the air
more and more generally and
widely.

16. How evaluate the website in terms of
Corporate Communication
It enrich the information about the
air using a lot of contents such as
the survey about the feeling of air,
"The Trouble Expedition of Air",
and "The School of The Air".
In addition, "fuha: TOKYO" was
opened in Shinjuku, Tokyo in 2011.
It is showroom that children can
learn while enjoying about air, and
experience actually.

17. How evaluate the website in terms of
Corporate Communication
I think that aggressive
corporate communications
has effects for more familiar
awareness and understanding
of the customer for products,
services, and companies.
As a result, awareness and
understanding will replace the
consumer appetite for
products and affection against
the company.