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Corporate communication


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Corporate communication

  2. 2. Communication Corporate Communication Employee Communication Government Relation Media Relation Conclusion PRESENTATION OUTLINES
  4. 4. METHODS OF COMMUNICATION One-Way: Memo, fax, e-mail, voice mail, letter Two-Way:  Phone call, in-person. Collaborative: Team meetings, consulting, decision making.
  5. 5. Completeness Conciseness Clarity Concreteness Correctness Courtesy Consideration 7 C’S COMMUNICATION
  6. 6. Corporate communication
  7. 7. Corporate communication is managing an organization's internal and external communications. CORPORATE COMMUNICATION Advertisement Marketing Marketing communication Public relation
  8. 8. Internal communication Eg: Presentations , Conferences &Interviews. External communication Eg: Advertising , Marketing & Public Relations. CORPORATION COMMUNICATION TYPES
  9. 9. WHY CORPORATE COMMUNICATION..? To have better rapport. To Advertise new product or services. To Highlight the performance.
  10. 10.  Face to Face Meetings  Press releases  Websites  Letters / Emails  Advertisement  Social networking WAYS OF CORPORATE COMMUNICATION
  11. 11. Employee Communication Government Relations Media Relations MAJOR COMPONENT IN CORPORATE COMMUNICATION
  12. 12. EMPLOYEE COMMUNICATION Employee communication is often defined as the sharing of information, feelings and ideas.
  13. 13. More than 75% time of the manager is spent in communication with employees. Employee communication is all about maintaining relationships.
  14. 14. Communicating difficult or sensitive changes. Sharing good news. When nothing changes. Influencing behaviour. Announcing significant changes beyond benefits. WHEN EFFECTIVE EMPLOYEE COMMUNICATION MATTERS
  15. 15.  Orientation literature for new joiners.  News Letters.  Video Conferences.  Suggestion boxes.  Periodic Face to Face meetings between management and employees. VARIOUS MEDIA FOR EMPLOYEE COMMUNICATION
  16. 16. Have a shared purpose. Convince your leaders. Engage your people. Work collaboratively. Measure your results. Keep the personal touch. MEASURES TO IMPROVE EMPLOYEE COMMUNICATION
  17. 17.  Government relations for companies are systematic effort to influence the policies of government to help achieve particular objectives or protect particular interest in public that reflects well on company and the decision makers involved. WHAT ARE GOVERNMENT RELATION?
  18. 18. Building meaningful relationship with Government essential for corporate success. Lobbying - the legal influencing of public officials on stands appropriate for industry.  Public Affairs - stances on controversial issues of public concern is imperative for business success today.
  19. 19. NEED FOR GOVERNMENT RELATIONS Impact on business operation Impact on functional environment Understanding government policies Trust and transparency
  20. 20. FACTORS AFFECTING GOVERNMENT RELATIONS MANTAINED BY ORGANISATIONS Functional Economy Government Policies Political Party in power Degree of Freedom & Liberalization
  21. 21. TWO WAY PROCESS Government relation Maintained by Government Maintained by Organization
  22. 22. GUIDELINES FOR BUSINESS Respecting the political liberties of employees Friendly relationships with national and state legislators and elected municipal officials, particularly in states where the company maintains and runs factories. Public stand on proposed measures which may affect business by Heads of corporations. Business should give voluntary service to government agencies where exigencies demand. Meaningful opposition that is constructive, factual, realistic and offers alternatives.
  23. 23. OUTCOMES FOR THE RELATION IN THE ORGANIZATION GOOD GOVERNMENT RELATIONS -Helps in protecting the organizations interests. -Helps in having a voice in what legislation is enacted. -Play a part in determining govt. fiscal policies , taxation. BAD GOVERNMENT RELATIONS -Organizational goals cannot be achieved. -No influence on legislations that affect the organization. -The organization becomes a spectator, rather than a participant in forming of govt. policies
  24. 24. THE POSITIVE CHANGE The Government has started recognizing the importance of business organizations to the economy of the state, and have started interacting with them. There is an increasing recognition on the part of business executives of the importance of developing an effective partnership with government. Since the turn of the century there has been a steadily increasing interaction of government and business organizations. Government Business organization
  25. 25. MEDIA RELATIONS Working with media. Coordinating directly with public. Powerful tool for influencing and changing behaviour.
  26. 26. Informing the public about mission, policies and practices of the organisation. In a positive, consistent and credible manner. GOALS
  27. 27. The ability to articulate ideas and information gives you power over others. Four characteristics • Accuracy • Completeness • Efficiency • Precision WRITING FOR MEDIA
  28. 28.  Core activity of public relation.  Adds value to business bottom-line  Building up relationship is very hard.  Investors, suppliers, retailers and consumers receive information about and develop images of a company.  Best avenue to create +ve impression.  Medias are the multipliers that enable million of people to receive a message at the same time.  Serves as a third-party endorsers of information.  Stakeholder understanding the organization through the media was the most important activity for the public relation division. ROLE OF MEDIA RELATION
  29. 29. Organization can reach out to media for:  Launch of a new product/ service.  Initiation of new factories/office.  Financial results.  Organization sponsored events and awards.  Change in company’s CEO.  Recent disasters, strikes or organization closures.  Awards/accolades for the company.  Visits from company dignitaries/celebrities.  Involvement in local/community activities. WHEN TO REACH MEDIA
  30. 30.  Set goals  Decide on your approach for your goals accomplished.  Decide who is responsible for fielding media calls.  Develop a source book of subject-matter experts in geographic region.  On a regular basis, provide informational materials to reporters. DEVELOPING A MEDIA RELATIONS STRATEGY
  31. 31.  Is the information significant.  How many readers/viewers could benefit from it.  Is the story timely.  Is it local or it have local impact or national impact.  Is the information accurate.  Is the information new or different. DETERMINING NEWSWORTHINESS
  32. 32.  Scheduling.  Know the reporters deadlines.  Reporters are generalists, not specialists.  Avoid calling new conference.  Reports are good observers. WHILE WORKING WITH REPORTERS:
  33. 33.  The world of journalism, publishing and editorial relation has changed rapidly over recent years.  Today its time for social media and blogging platforms.  Anyone anywhere can self-publish.  Presenting opportunities where huge. CHANGES IN MEDIA
  34. 34.  Employee Communication-Ensure that leaders realise the importance of communication and take time to share their vision for the organisation.  Government Relation-Maintain consistent Corporate Identity to ensure credibility among Stakeholders.  Media Relations-Managing media during crisis situations is very essential to protect organization’s reputation. CONCLUSION