Corporate communication is
managing an organization's internal
and external communications.
Eg: Presentations , Conferences
Eg: Advertising , Marketing &
WHY CORPORATE COMMUNICATION..?
To have better rapport.
To Advertise new product or services.
To Highlight the performance.
Face to Face Meetings
Letters / Emails
WAYS OF CORPORATE COMMUNICATION
MAJOR COMPONENT IN CORPORATE
communication is often
defined as the sharing
of information, feelings
More than 75% time of the manager is
spent in communication with employees.
Employee communication is all about
difficult or sensitive
Sharing good news.
WHEN EFFECTIVE EMPLOYEE
literature for new
Periodic Face to
VARIOUS MEDIA FOR EMPLOYEE
Have a shared purpose.
Convince your leaders.
Engage your people.
Measure your results.
Keep the personal
MEASURES TO IMPROVE EMPLOYEE
for companies are
systematic effort to
influence the policies of
government to help
objectives or protect
particular interest in
public that reflects well
on company and the
WHAT ARE GOVERNMENT RELATION?
Building meaningful relationship with
Government essential for corporate
Lobbying - the legal influencing of
public officials on stands appropriate
Public Affairs - stances on
controversial issues of public concern
is imperative for business success
NEED FOR GOVERNMENT RELATIONS
Impact on business operation
Impact on functional environment
Understanding government policies
Trust and transparency
FACTORS AFFECTING GOVERNMENT RELATIONS
MANTAINED BY ORGANISATIONS
Political Party in power
Degree of Freedom &
TWO WAY PROCESS
GUIDELINES FOR BUSINESS
Respecting the political liberties of employees
Friendly relationships with national and state legislators and elected
municipal officials, particularly in states where the company maintains
and runs factories.
Public stand on proposed measures which may affect business
by Heads of corporations.
Business should give voluntary service to government agencies
where exigencies demand.
Meaningful opposition that is constructive, factual, realistic and
OUTCOMES FOR THE RELATION IN THE
-Helps in protecting the
-Helps in having a voice in
what legislation is enacted.
-Play a part in determining
govt. fiscal policies ,
-Organizational goals cannot
-No influence on legislations
that affect the organization.
-The organization becomes a
spectator, rather than a
participant in forming of govt.
THE POSITIVE CHANGE
The Government has started
recognizing the importance of
business organizations to the
economy of the state, and have
started interacting with them.
There is an increasing recognition on
the part of business executives of the
importance of developing an
effective partnership with
Since the turn of the century there has been a
steadily increasing interaction of government and
Government Business organization
Working with media.
Powerful tool for
and practices of
In a positive,
The ability to
articulate ideas and
you power over
WRITING FOR MEDIA
Core activity of public relation.
Adds value to business bottom-line
Building up relationship is very hard.
Investors, suppliers, retailers and consumers receive
information about and develop images of a company.
Best avenue to create +ve impression.
Medias are the multipliers that enable million of people to
receive a message at the same time.
Serves as a third-party endorsers of information.
Stakeholder understanding the organization through the
media was the most important activity for the public relation
ROLE OF MEDIA RELATION
Organization can reach out to media for:
Launch of a new product/ service.
Initiation of new factories/office.
Organization sponsored events and awards.
Change in company’s CEO.
Recent disasters, strikes or organization
Awards/accolades for the company.
Visits from company dignitaries/celebrities.
Involvement in local/community activities.
WHEN TO REACH MEDIA
Decide on your approach
for your goals
Decide who is responsible
for fielding media calls.
Develop a source book of
subject-matter experts in
On a regular basis,
materials to reporters.
DEVELOPING A MEDIA RELATIONS
Is the information
How many readers/viewers
could benefit from it.
Is the story timely.
Is it local or it have local
impact or national impact.
Is the information accurate.
Is the information new or
Know the reporters
Avoid calling new
Reports are good
WHILE WORKING WITH REPORTERS:
The world of journalism,
publishing and editorial
relation has changed
rapidly over recent
Today its time for social
media and blogging
Anyone anywhere can
CHANGES IN MEDIA
Employee Communication-Ensure that leaders
realise the importance of communication and take
time to share their vision for the organisation.
Government Relation-Maintain consistent Corporate
Identity to ensure credibility among Stakeholders.
Media Relations-Managing media during crisis
situations is very essential to protect organization’s