In this presentation we review online Indian women as they become a major player in the Indian Online arena.
Recent research indicate that a third of young Online women in India are active users. Moreover, Indian Mothers can be considered a worthy target online:
1- Indian Online moms see the internet as a vital communication and information tool.
2- They spend more time on the web compared to all other media
3- They are highly engaged in all internet related behaviors (search, read newspapers. listen to music, watch TV)
4- Many of them share experiences on brands and purchases online.